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This is what Big Data means. AT&T wants to use your network popcorn trail to sell you stuff. Translation: "We want to use who you call, where you go, and what you surf to push ads to your phone. Why should Google have all the fun? For your convenience we've made this opt out."

I love that they say "it doesn't include your name or address (!!)" Of course, they already have that too, and it what it does include is way more interesting. You're location, all the time. Every number you call. Every data packet you download... You get the idea. 

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An important message about the privacy of your customer information (Customer Proprietary Network Information or CPNI)
Dear JAMES STOGDILL,

Regarding Your Account: xxxxxxxxxxxx

The protection of our customers' privacy is of utmost importance to the employees and management of the AT&T family of companies (AT&T)*. Please take a moment to read the following important message about the privacy of your customer information. 

AT&T companies that provide telecommunications and interconnected Voice over Internet Protocol (VoIP) service (which permits VoIP customers to both send and receive calls to/from customers with traditional telephone/telecommunications service) would like to share your customer proprietary network information within the AT&T family of companies for our own marketing purposes, including using that information to offer you additional products and services. 

What is CPNI? Your CPNI includes the types of telecommunications and interconnected VoIP services you currently purchase, how you use them and the related billing for those services. CPNI does not include your telephone number, your name or your address. Protecting the confidentiality of your CPNI is your right and our duty under federal law. As an AT&T customer, you can restrict the use of your CPNI even within the AT&T family of companies. 

To allow AT&T to use your CPNI, no further action is required. AT&T will not use your CPNI to offer you other products and services until at least 33 days after this notice was mailed to you. AT&T and our authorized agents will not sell, trade or share your CPNI with anyone other than those who are in the AT&T family of companies or are AT&T authorized agents, unless required by law. 

If at any time you would prefer that AT&T not use your CPNI to offer you additional products and services, you may: 

- Click here to submit your request electronically
- Call 1.800.315.8303 24 hours a day, 7 days a week and follow the prompts
- Call 1.800.288.2020 and speak to a service representative

Your decision to permit or restrict the use of CPNI will remain in effect until you decide to change it - which you can do at any time without charge. Restricting our use of your CPNI will not affect the provision of any AT&T products or services to which you currently subscribe, nor will it eliminate other types of marketing contacts. 

Thank you for choosing AT&T. We appreciate your business. 

*The AT&T family of companies are those AT&T companies that provide communications-related products and/or services, including the AT&T local and long distance companies, AT&T Corp., AT&T Long Distance, AT&T Internet Services, AT&T Mobility, and other subsidiaries or affiliates of AT&T Inc. that provide, design, market or sell these products and/or services. 
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3 comments
 
Someday some really smart people will amass huge data sets, using incredible algorithms and machine learning to deliver mind blowing analytics and visualization only to determine that what we really want is.....no ads!

Ads are not a service.
 
Btw, I opted out. But of course the link to opt out required that I know my account number. Because of course, the one number associated with our phones that we all remember is our account number. Imagine if they asked for our phone number. Opting out would be impossibly difficult!
 
It's good to hear a big data guru saying: no, thanks! Btw, Jim hope you are doing great, enjoy some fernet for me! 
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