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Damien Cummings
599 followers -
Experienced marketing transformation and digital leader. Twitter: @DamienCummings Blog: www.digitalfuture.asia
Experienced marketing transformation and digital leader. Twitter: @DamienCummings Blog: www.digitalfuture.asia

599 followers
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Damien's posts

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My latest blog post! "Is your marketing failing? Why conversations make more sense than ads"

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Is your marketing failing? Why conversations make more sense than ads
Your marketing is failing, and you don’t know why. Your brand values are declining, despite enormous ad spend. The TV ads are great—one got an award at Cannes!—but the product is still not flying off the shelves. What do you do? The usual answer is “spend e...

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My latest blog post - Marketing career choice: Agency or client-side?

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Marketing career choice: Agency or client-side?
I was recently asked
a question about the value of getting started in your marketing career on
either the agency or client-side. It would be easy enough to brush aside with a
“how long is a piece of string” (or in this case, “How varied is a career”)
becaus...

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The problem with agencies & tech vendors: They don’t understand the business of marketing
It’s the greatest challenge facing the marketing world today. It can be
summarized in three points: Agencies don’t understand brands, and
continually complain about cost cutting, bad briefs and bad clients. Brands struggle to find and work with quality
agen...

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Thank you! I am very humbled and honoured to receive the "Asia's Most Influential CMO 2015" award at the 6th CMO Asia Awards / World Brand Congress.

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I was awarded "Asia's Most Influential CMO 2015"
Today was an auspicious day. At the 6th CMO Asia Awards and the World Brand Congress in Singapore, I was awarded "Asia's Most Influential CMO 2015". Congratulations to all the other worthy winners and thank you to the judges, and the World Brand Congress te...

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I'm joining Standard Chartered as Global Head of Digital Marketing

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I'm joining Standard Chartered as Global Head of Digital Marketing
I'm incredibly excited to announce that I'm joining Standard Chartered, based in Singapore, as the new Global Head of Digital Marketing. I'm sad to be leaving my Vice President/regional CMO role at Philips, but it's an exciting new journey I'm starting out ...
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