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Living Blueprint
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Living Blueprint

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David's latest column for Business in Vancouver Media Group: "Building a credible brand in a controversial industry."
http://www.biv.com/article/20131127/BIV0343/131129934/credibility-up-in-smoke-building-a-brand-in-a-controversial-industry
Imagine your company not being graded for its merits, but on public perceptions based on lack of information or the actions of others. It's hard enough keeping a business alive to begin with, what if people viewed you as a crook before
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Living Blueprint

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David's latest Business in Vancouver Media Group article: What if +Virgin  replaced +Richard Branson  and Kevin O'Leary in charge?
http://livingblueprint.com/2013/11/what-if-virgin-hired-a-dragon-the-importance-of-corporate-alignment/
The term “corporate alignment” is often slipped into conversations, speeches or proposals in an effort to establish credibility. The problem is that everyone has their own idea of what it means. How important is alignment? And how do we put a value on this often-misunderstood term?
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Our strategist David's next speaking date is Oct 26 & 27 in Toronto. He's teaching the branding and strategy portion of the Greenline Academy Conference. Conference organizer Don Schultz was interviewed this week by CBC. The industry is outside the norm, but it's a perfect example of how the core principles of business strategy and branding are universal.
http://www.cbc.ca/news/canada/medical-marijuana-spinoff-firms-look-to-cash-in-on-new-rules-1.2125330
A range of spinoff companies, many of them located in the United States, are angling to cash in on the Canadian medical marijuana market as the federal government brings in new rules for the industry.
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Who's in Kelowna? LBP strategist David Childs will be speaking about "The Connectivity Between a Brand & Success" as part of the 21st Annual BCIPMAC Workshop at the Delta Grand Okanagan on Friday the 11th. 10:15-11:30 in the Cascade/Cassier room.
http://www.scmabc.ca/events/annual-workshop
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LBP is proud to be the agency of record for +Enerex Nutritional Supplements. We're devising a multi-layered strategy and one of the first pieces to emerge is the Eneractive bike giveaway. Check out the video!
http://www.enerex.ca/bikes
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Living Blueprint

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"A great brand gets attention, but an irresistible brand keeps it." - LBP strategist David Childs. Want to hear more? David is hosting a seminar on Saturday the 23rd at Spark Metric's "This Is Branding" workshop
http://sparkmetric.com/thisisbranding/
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Attn Toronto-area entrepreneurs: LBP strategist David Childs will be teaching a business strategy and branding seminar at this weekend's Greenline Academy Conference. The Canadian Government has announced the launch of a $1.3 billion medicinal marijuana industry. Learn how to get started.
http://livingblueprint.com/2013/10/david-childs-business-branding-and-strategy-seminar-at-greenline-academy-conference-in-toronto-oct-26-27/
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Client-vs-agency creative battles can kill a campaign. David's latest Business in Vancouver article gives some tips on sidestepping this common trap.
http://www.biv.com/article/20131009/BIV0343/131009925/-1/BIV0300/the-marketing-client-isnt-always-right-8211-and-nor-is-the-agency
Trying to please demanding or inexperienced clients means ad agencies are habitually producing below-par campaigns that don't work for anyone. Here's how to avoid a client-vs-creatives battle of wills
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Pacific Coastal's 4for3 promotion campaign has taken off, complete with a video by Living Blueprint.
http://livingblueprint.com/2013/08/the-pacific-coastal-airlines-4for3-campaign-takes-off/
Video marketing for Pacific Coastal Airlines by Living Blueprint Pacific Coastal's passion is British Columbia. They are intimately familiar with the most idyllic and untouched parts of a province where over half of the population occupies only 0.5% of the land.
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A video summary of the Somatic HVAC Solutions project: New name + new brand = stronger industry presence.
http://livingblueprint.com/portfolio/somatic-hvac-solutions/
Somatic HVAC Solutions. Courtesy and strong communication aren't characteristics typically associated with the trades, but these were the qualities that inspired Gilbert Ghezesan and Patrick Wu to revolutionize the commercial HVAC service experience by building a company that prioritizes ...
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The Iridia Medical brand is the culmination of an extensive project involving exploration, renaming, and rebranding. The LBP team attended Iridia Medical's brand launch and collected some post-project insights from their management team.
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Have them in circles
30 people
FIRSTAR HEALTHCARE's profile photo
News Canada's profile photo
Joe Bandler's profile photo
Dee Lee's profile photo
Al Cameron's profile photo
Nico Scatterbergs's profile photo
David Anthony Childs's profile photo
Vancouver Sun's profile photo
Chloe James's profile photo
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778-737-3833
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A Strategic Branding and Communications Agency
Introduction
A Living Blueprint aligns your branding, strategy, design, marketing, etc. into a framework that evolves with society and forms an emotional connection with your audience.

Twitter: @LivingBlueprint