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International News Media Association (INMA)
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"Long before the first issue ever appeared, we formed an Advertiser Feedback Council made up of key advertisers to help shape our early ideas. Those same advertisers offer ongoing feedback to help us make improvements to each issue. Turn this early stage over to the subject-matter experts and stakeholders."
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"One case study is a regional amusement park in the Midwest part of the United States with a target market focused on people in a regional geographic area with school-aged children school. Although the client has an agency, they reached out directly to discuss capabilities and request a formal proposal."
Gannett’s advertising strategy has helped the company better connect with advertisers — and connect advertisers to their markets — while reducing churn, as exemplified by a recent partnership with a regional amusement park.
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"With so many apps being developed the past three years, it’s illustrative to see the ideas that are surviving.”
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"We pulled the database together through queries that allowed us to target lapsed retail buyers — customers who had bought the product in the last two years but not in the last six months. The database also let us target customers who had purchased the competitor’s magazine title."
Direct mail was the key facet of NZ House & Garden’s single-copy sales campaign, which increased sales at retail locations 20% above average.
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"We had used the promotion before, but now we were faced with the reality of the technological era. To impact the entire market, our initiative needed to reach not only our readers, but also our advertisers, potential readers, and those who had ceased to believe in the role print media."
Crítica’s “La Critilocura” multi-media campaign injects new life into print with multiple rewards for the people of Panama, increasing circulation by 20% with a video-based campaign featuring a local woman who stood up for pr...
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"News media executives believe they can generate great data on their own, much like the sick patient who believes he should be able to self-diagnose his cancer … after all, he knows his own body better than anyone, right?"
The right data is incredibly valuable, but only if it is used in the right way. So are news media companies making a strategic mistake by refusing to pay for it?
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Have them in circles
85 people
Malik Shamriz Khan's profile photo
Sérgio Maria's profile photo
Earl Wilkinson's profile photo
Sara Richards's profile photo
Suzanne Rozell's profile photo
Earl Wilkinson's profile photo
James Vallance's profile photo
Suzanne Stevenson's profile photo
Wanderful Media's profile photo
 
"By helping focus attention at content at an atomic level — and by adding intelligence at this level — the annotation layer can certainly help readers absorb greater amounts of content, faster, and better than they did before."
Companies like Declara and Genius are making interesting inroads in the area of personalised newsfeeds and reader algorithms, building an annotation layer to the news experience. How could this trend hurt and help news sites?
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"The 'Better education, better Croatia' column has reached 800,000 unique page views and this number is still growing. There are more than 100,000 comments on Facebook and Twitter and thousands of letters, e-mails, and phone calls from parents, teachers, and school principals."
The “Better education, better Croatia” column used 24sata’s strong journalism and social media to engage the entire country in education changes.
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"NYT Now is also attracting a new audience to The New York Times, as a large portion of users have not previously engaged with a Times’ mobile product. And NYT Now has found success with a younger audience, with higher engagement rates among Millennials than typically seen with other Times’ products."
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"With the explosion of mobile video consumption, it is not hard to see that the ad blocking trend could continue into mobile. With the increase in availability for ad blockers, brands need to ensure their ads on mobile don’t ruin the experience, but instead aid it with video."
News media publishers need to get ahead of the curve on how ad blockers will affect mobile advertising by educating consumers and advertisers.
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"From a brand marketing and advertising perspective, sports are simply too important to be left in the hands of non-experts who lack an intimate understanding of the sector."
More than seven billion minutes of sports content was consumed via smartphones in 2014, which presents a massive marketing opportunity for news media brands.
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"Many will argue that they have adopted new technology and gained a foothold in a digital workflow. But this is much more than producing live video from a smartphone rather than a satellite truck. Or having a mobile-first mindset when the next long read is published."
While other departments in news media companies rush into the Digital Age, what is the newsroom doing to embrace the storytelling necessary to reach a digital audience? And what are universities doing to prepare young journal...
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People
Have them in circles
85 people
Malik Shamriz Khan's profile photo
Sérgio Maria's profile photo
Earl Wilkinson's profile photo
Sara Richards's profile photo
Suzanne Rozell's profile photo
Earl Wilkinson's profile photo
James Vallance's profile photo
Suzanne Stevenson's profile photo
Wanderful Media's profile photo
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+1 214 373-9111
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The leading provider of global best practices to grow the audience, revenue, and brand of news media companies.
Introduction
The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-media environment.