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International News Media Association (INMA)
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"Having the data on performance by individual representative enabled Newsday to experiment with alternative retention offers and identify best practices for negotiation and retention. These changes have improved the realisation of revenue from price changes by 11% quarter-over-quarter."
Data insights are driving change and reducing churn at Newsday, which partnered with Mather Economics to gather and analyse extensive audience data. The new strategy includes more detailed audience segmentation, churn modeling, improved call centers, and a revamped approach to retention marketing.
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"While VR will never obviate the need for journalism as we know it [The New York Times believes] it represents one tip of the iceberg in the coming quantum leap in our ability to help people understand, engage with, and form opinions on world events."
The New York Times has been a pioneer in utilising Virtual Reality by experimenting with storytelling in a more immersive manner.
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"Subscribers can effectively enjoy no local mobile data charges when they access our content on their mobile devices, including the e-version of its print edition, its award-winning videos and live streaming for reporting of major events."
At Singapore Press Holdings, the pervasiveness of smartphones and the resulting new trends in media consumption are viewed as an opportunity — and partnerships with major telecommunications providers have become part of its marketing and content strategy.
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An advantage to newsletters is that the media company — and advertisers — know who is getting it. This type of audience control is something advertisers are willing to pay for.
Lessons on audience, advertising, content, and platforms from industry leaders like POLITICO are being shared at INMA’s European Media Conference in Monaco, France, this week.
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"This is good news for news publishers, who have an opportunity to create news and sports videos for their hungry video-viewing audience."
Research suggests the highest-rated online entertainment activity is watching video clips, with news being the most-watched content on smartphones.
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"Gone are the days when the editorial department merely produces content, the circulation folks drive up subscriptions, the research team looks at metrics, and the advertising sales people sell ads."
In the past, sales teams were in charge of bringing in revenue. But in innovative newsrooms, everyone has a stake in business development.
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"Bee Media is working with businesses to help them build multi-touch, multi-channel attribution models that enable the SMB to assign a more realistic value to each marketing channel."
Many marketing practitioners capture the last click or touch of a potential buyer, but a more accurate picture of the purchase process requires cross-channel measurement and attribution.
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"Do you trust them? Can you trust anyone with your numbers? How do you know they are right? These companies will not show you how they computed the number as that would reveal their algorithm. Trick-the-Algorithm Games begin today at noon!"
Digital engagement is still in its infancy. So far, media giants in the space — not content producers — are setting the standard for measuring it.
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"Crank up your consumption of news, and read from the vantage point of your various target audiences."
Cox Media Group engages subscribers by giving them reasons to interact with content, creating and measuring success of new customer-facing products, and revisiting archived work.
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"What we find is in any given organisation, you have around 20% who steadfastly resist change, and maybe 20% who are keen to try it. The other 60% are waiting to see what happens."
Handing a media operation and strategy over to new staff members is a great idea, but only if companies realise they are also writing off a wealth of journalistic experience.
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Google. Your newsroom. Same same.
Newsrooms have long embraced a company culture similar to what is found at Google, with ideals such as failing fast, hiring smart creatives, and bypassing meetings for action. And yes, even the bar.
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"The premise is simple: a high-quality, ethically sourced coffee, delivered once a month to the subscriber’s home."
To create additional business ventures, Torstar considered a number of different factors about its core audience, eventually deciding to launch its own coffee line, called Headline Coffee.
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The leading provider of global best practices to grow the audience, revenue, and brand of news media companies.
Introduction
The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-media environment.
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+1 214 373-9111