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International News Media Association (INMA)
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"If a person was prepared to post a potentially provocative comment, would he move forward if the only way was to post as himself, at least as he is known on social networks?"
Readers can anonymously hide when leaving comments about articles on Web sites, but this has the potential to drive away readers who do not comment. The Dallas Morning News is finding innovative ways to level the playing fiel...
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"Short-form video is chipping away at the traditional long-form content on television."
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"If data miners were race car drivers, traditional IT architects and database administrators would be their lead engineers."
The increasing rate at which Big Data is being made available has led to the need for data scientists: people who can learn and write code, understand open source platforms, and make sense of business intelligence.
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"Fueled by digital disruption, news consumption has become more social, more promiscuous, more topic-driven, and less masthead-driven, as readers discover and engage with content in multiple forms through a myriad of distribution channels."
Every industry is experiencing disruption. News publishers need to embrace this time by being aware of their changing audiences and needs, exploring different content presentations, and examining a variety of revenue models.
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"This case study is an example that not only proves that cross-channel advertising exposure is producing customer leads, but that the customer prospects engaging with the advertising are the right type of high-quality leads desired."
Specifically tracking potential consumers and providing detailed information about those customers is essential to proving the value of advertising across multiple platforms and channels.
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"Returning to the axiom that 'time is money' reminds us that driving to the capture of value more quickly means that it is far more cost effective to outsource this capability than it is to build that capability internally."
Despite the belief that organisations should not let third parties have access to their customer data, outsourcing such information can save time and money, as these vendors have a huge head start over news media companies.
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Have them in circles
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Sanne Móveis's profile photo
Hanna Knop's profile photo
Ross Settles's profile photo
Sara Richards's profile photo
Synlig Media AS's profile photo
Suzanne Rozell's profile photo
Carlos Guyot's profile photo
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"The core of print and digital content products is and must be similar: high-quality editorial work (research, selection, commentary). The execution is totally different."
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"We need to remind ourselves not to get caught up solely in the day-to-day business. We also need to focus on what we should be doing in the near future to shore up our bottom lines."
SPH Plug and Play is designed to build and grow digital media start-ups with high global potential. But like roulette, it requires taking a chance on something that may not work.
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"Lessons from the past show that there are winners and losers in any move to a new platform; there will also be winners and losers in this move to mobile."
Publishers like Fairfax Media — which is favouring the smartphone in its reader and advertiser strategies — cannot be complacent, because history shows platforms will continue to change and something else will always follow.
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"News media companies can learn valuable lessons from the Tidal music streaming story, the first of which is the importance of telling your story before others start telling your story for you."
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"Through finding consecutive challenges to become unique within the digital world, Khaleej Times found there is a growing need for innovation from both the advertiser and the reader through print."
As the first English language newspaper in the UAE back in 1978, Khaleej Times makes good use of its knowledge of audience target segments. The newspaper is improving products and services with print even as it transitions in...
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"When disrupted, the temptation is always to dig in and try to preserve an existing revenue stream."
Despite investing in an SMS strategy, the Inquirer Group decided to embrace the new popularity of chat apps. The company now has nearly 400,000 subscribers on these platforms.
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People
Have them in circles
80 people
Sanne Móveis's profile photo
Hanna Knop's profile photo
Ross Settles's profile photo
Sara Richards's profile photo
Synlig Media AS's profile photo
Suzanne Rozell's profile photo
Carlos Guyot's profile photo
Kosmos Polis's profile photo
Muhammad Noman's profile photo
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+1 214 373-9111
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The leading provider of global best practices to grow the audience, revenue, and brand of news media companies.
Introduction
The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-media environment.