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International News Media Association (INMA)
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“You as media companies, as publishers, have permission from your audiences to support brands.”
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"The 'We Were There' campaign was designed to tap into the strong loyalty that our readers have for the Post and to remind them of the enormous connection the newspaper has had with Cape Breton Island through the decades."
The photo-heavy, multi-media “We Were There” campaign reminded readers the news media company has been loyal to the community — and vice versa — for decades.
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"Print and digital enhance each other, leading to readers having higher purchase intention."
Research regarding magazines conducted by SPH Magazines found that print and digital editions enhance each other, reader trust extends across the medium, and creativity is still important.
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"Forming an interdisciplinary team allows each platform to compensate for its weaknesses and enhance its strengths."
To manage coverage of the Fight of the Century, the Inquirer news team employed an inter-disciplinary approach and coordinated everything extensively, but still put a single person in charge of everything.
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"The message for each publisher and for the whole industry is a slap in the face: You are not able to transform to digital successfully on your own!"
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"Finding a trusted publisher is key. The quick turnaround necessary to publish a book immediately after a win could easily lead to a lower quality product. A good publisher, however, will work with you and your editorial team months in advance — anticipating the win and planning the cover, title, and content long before your team wins."
When the San Francisco Giants won the World Series U.S. baseball championships in 2014, the Bay Area News Group scored with an instant book. When the local Golden State Warriors won the National Basketball Association (NBA) c...
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Have them in circles
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Earl Wilkinson's profile photo
areen al-sheibani's profile photo
Inma C.m's profile photo
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Raghavendra Bhagwat's profile photo
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"E-marketing provides news media companies the opportunity to 'blend' cold calling with qualified online leads to improve inside sales results and lower cost per advertising order."
News media companies can utilise B2B e-marketing when products are not profitable, strictly digital, or when they need a good way to demonstrate what an advertising team has to offer.
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"What Apple says isn’t what nightmares are made of; it’s what they’re selectively silent about that keeps us awake."
Big media players like Google, Apple, Microsoft, and Facebook can afford to remain competitive with each other, which means they hold the power to dictate the future of news media as we know it.
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What does the future include? Premium/proprietary ads, Big Data, mobile, and unified ad tech platforms.
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"Get in front of your clients today with a meaningful, business-building conversation."
At the Sacramento Bee, advertising clients are invited in to build rapport with the publisher, giving the news media company an opportunity to share data and brag on engagement capabilities.
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"Simply giving lip service to Big Data will only spell doom."
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"Today, you (the media representative) are most effective in managing your client relationship when you function as much as a service provider/broker as you do as a media audience representative."
To serve as a strategic partner, publishing companies need to offer advertising clients a variety of services that allow them to find, retain, and optimise customer/audience relationships. There is no place for traditional ne...
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People
Have them in circles
81 people
Earl Wilkinson's profile photo
areen al-sheibani's profile photo
Inma C.m's profile photo
Ana Gutierrez's profile photo
Raghavendra Bhagwat's profile photo
Mirek Kowalski's profile photo
AdTaxi Networks's profile photo
Sérgio Maria's profile photo
Kenneth Ashigbey's profile photo
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+1 214 373-9111
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The leading provider of global best practices to grow the audience, revenue, and brand of news media companies.
Introduction
The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-media environment.