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International News Media Association (INMA)
137 followers -
The leading provider of global best practices to grow the audience, revenue, and brand of news media companies.
The leading provider of global best practices to grow the audience, revenue, and brand of news media companies.

137 followers
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With so many distribution opportunities, the company has to balance focus of efforts and limited resources.
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Mittmedia's efforts to transform itself in the digital advertising space are paying off.
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Seamless payments will make it easier for all digital media stakeholders.
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The newsroom, sales, and marketing departments all benefit from the database.
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A crucial tip: make yourself accountable and avoid the “fail to execute” pitfall.
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A fresh ad campaign highlighted the restaurant's values and great food.
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Investing in retention is more profitable than new customer acquisition.
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The global news media industry is focused on subscriptions. With its new Researcher-in-Residence — Grzegorz Piechota — INMA aims to become the next industry leadership on this topic.
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"Everyone we hire is an expert on the subject that they cover. We have even hired people who weren’t journalists before; they were experts on a certain issue, and we turned them into journalists.”
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"Between July 7 and August 13, 2017, the exhibition 'What’s on the Plate' was seen by about 1,000 people per day."
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