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International News Media Association (INMA)
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Virtual Reality adds another layer to great storytelling.
A dedicated Virtual Reality team at Guardian News & Media explores immersive digital storytelling, its value to journalism, and the commercial opportunities it likely will bring for news media outlets.
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"The combination of an increase in brand awareness at 456% and a reach of nearly 50% of a population is a potential killer — the good kind."
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Ekstra Bladet and media agency partner MEC developed a creative content marketing campaign that gave Santander Consumer Bank an exponential lift — more than 400% — in brand awareness.
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"As with cloud computing and other game-changing technologies, acceptance is slow until a tipping point."
Now that Hadoop — an open source framework that stores and processes large data sets — has been around for 11 years, Big Data has finally reached a tipping point.
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"If you can make the site a second faster, you can drive engagement by 5%."
A slow load time leads significantly to reader drop-off. Publishers like Financial Times are — and must — focus on how to increase the speed of both their Web sites and mobile apps.
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"If the top media story of 2016 was the rise of misinformation online, the story of 2017 might be whether it triggered any mass migrations."
The top media story of 2016 was the rise of fake news, and a number of book resources point to possible top trends and stories for 2017.
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The results will surprise you.
As French publishers push back against adblockers with mixed success, audiences send clear signals that they want their content to remain ad free — raising big questions about what kind of ads future audiences might find acceptable.
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"Content, advertising, technology, and services — there’s no part of a media organisation that isn’t affected by what these start-ups challenge."
Next Media Accelerator is matching German media companies in need of innovation with entrepreneurs looking for investors.
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"Your previous successes are but mere reminders of your inventiveness at those points in time. Your experiences are only as valuable as how you can effectively adapt them to deliver for you in the present moment. Know that you are only as good as your next monetisable idea."
A new year signals a new chance for news media companies to make unconventional decisions and embark on new opportunities.
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“You need to get innovation out of the lab."
Toronto Star categorizes innovation in three ways: sustaining innovation, break-out innovation, and new business models. All are vital for the future.
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"As cost and technological barriers fall, news media companies are beginning to embrace Virtual Reality, Augmented Reality and other immersive storytelling experiences."
In November 2016, The New York Times launched The Daily 360 to share one brief, immersive story per day in a 360-video format. INMA asked Senior Editor Sam Dolnick to share early results of the project.
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"Forrester expects that 52 million units of VR head-mounted displays will be in use in the United States alone by 2020, spread across enterprise and consumer ownership."
Apple, Google, The New York Times, and other big media players are investing money and effort in Virtual Reality. Smaller publishing companies may want to look into it this year as well.
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"A good leader never lets the team get too comfortable, for with comfort comes complacency and decline."
Media leadership should be echoing General Patton’s encouragement to his soldiers to continue moving forward and not give up in the face of difficulty.
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The leading provider of global best practices to grow the audience, revenue, and brand of news media companies.
Introduction
The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-media environment.
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+1 214 373-9111