Is your media company flummoxed by mobile advertising's inherent issues — measurability, abundance of inventory, user experience, etc.? Mark Challinor offers three strategies to help steer you through the maze.
With mobile advertising poised to overtake print by 2015, the writing is on the wall for media brands: Become relevant today on the mobile platform or risk getting shut out of tomorrow’s advertising dollars.
German media company Axel Springer wanted to better understand the changing needs of the media landscape. So it sent 80 managers right to the source, the worldwide hub of technological innovation itself: Silicon Valley. The group came away inspired and galvanized for change.
Many media companies fail to recognize their audiences as an integral part of their own content. Traditional media brands need to do more than publish and let people react; they need to involve readers seriously in an exchange process.
What did the media industry learn from its forays into broadsheet-to-tabloid format change 10 years ago? Survival requires breaking out of an inch-by-inch mentality that is out of sync with today’s exponential times, writes INMA Executive Director Earl J. Wilkinson.
The leading provider of global best practices to grow the audience and revenue of newsmedia companies across platforms.
The International Newsmedia Marketing Association (INMA) is the world’s leading provider of global best practices and marketing ideas for newsmedia companies looking to grow amid profound market change.
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