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Action Print & Promotional Products
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In 2008, Publishers Weekly said Bill Tancer's Click: What Millions Do Online and Why It Matters was "destined to become a primer for online marketers and usability experts." Tancer followed the success of that book with his latest tome, Everyone's a Critic: Winning Customers in a Review-Driven World, a deep dive into the world of online reviews.

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"Maybe you know exactly what it is you dream of being, or maybe you're paralyzed because you have no idea what your passion is. The truth is, it doesn't matter. You don't have to know. You just have to keep moving forward. You just have to keep doing something, seizing the next opportunity, staying open to trying something new."

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Here's Brian Tracy to the rescue with a simple but powerful tip for overcoming the fear of rejection on sales calls.

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Before Ann Handley became a globally-recognized speaker and content marketing guru, and well before she staked her claim as the world’s first Chief Content Officer, she was something much simpler: A writer. No fancy titles. No fluffy job description. No marketing metrics or analytics background. Just a writer.

“I was a business writer before it was cool to be a business writer,” Handley jokes. “I had other skills and interests, and I was certainly fascinated with building a business. But writing was — and is — my passion. And back when I got started, I was part of a small group of people who really valued that skill in the business world.”

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It just may be the crime of the century. Our minds, thoughts and chief productivity tool-attention--are being stolen by a thief operating with absolute impunity: incessant, unbounded interruptions. An ever-growing volume of intruders--e-mail, texts, apps, phone calls, social media alerts--combined with assaults from increasingly time-panicked humans, are leaving few places safe for chirp, chime- or ding-free concentration.

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Here's a clever way to use images on your computer screen as a backdrop for things like product photos. Of course, copyright laws still apply.

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There's a reason why the saying, "A picture is worth a thousand words," is still used today: 90 percent of information your brain absorbs is visual and you tend to retain 80 percent of what you see, versus the 20 percent of what you read. Marketers have already jumped on the visual content bandwagon, but ads and content aren't the only places where you can take advantage of visuals. Forward thinking organizations have also incorporated visuals and social media with customer service.

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The way someone else perceives what you do is a result of their own experiences (which you can't control), their own tastes and preferences (which you can't predict), and their own expectations (which you don't set). If your choices don't match their expectations, that is their concern, not yours.

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When Bill Gates first met Warren Buffett, their host at dinner, Gates’ mother asked everyone around the table to identify what they believed was the single most important factor in their success through life. Gates and Buffett gave the same one-word answer: “Focus.”

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Nick Bilton, a prominent New York Times columnist and the author of Hatching Twitter, shared the best career advice he ever received in a tweet: “Imagine yourself in your dream job in 5 years, then work backwards figuring out how you got there." Knowing your end goal is crucial. And visualizing yourself as the next bestselling author or head of marketing for a newly funded startup will empower you to take the necessary steps to arrive there.
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