See the clear and complete image here: http://www.digitalinformationworld.com/2015/05/infographic-the-state-of-mobile-marketing-2015.html
Recently, you may have adjusted your marketing strategy to accommodate the rapidly growing number of mobile users currently interacting online, but just how important are they?
This infographic from , takes a closer look at things like conversion rates, multi-channel marketing, search and advertising in order to determine the significance and influence of today's mobile users.
Mobile users are more active and instrumental than ever before. In many respects, they should be treated with greater precedence than desktop users. However, the content and experiences they are interested in, for example when browsing for products or shopping in-store, will require a unique and different approach to others formats.
#mobilemarketing #infographic #digitalmarketing
breaks it down, and here are her top 5 reasons why social media isn't working for you:
❶ You're still trying to reach people organically on Facebook. "Facebook has publically admitted that it is systematically decreasing that “free traffic” percentage over time to 1 to 2 percent of all traffic."
❷ You're using "push" marketing when you should be "pull" marketing Basically, if you're just broadcasting your message and not engaging/building relationships, social media won't do your business much good.
❸ You aren't helping Being helpful on social media, is one of the quickest ways of building a solid reputation. Being helpful, particularly within your area of expertise, gets your brand noticed in a good way.
❹ You're trying to be everywhere. Here's a good tip, "Figure out which one or two sites you should be on (hint: they are the ones your ideal client is on) and then spend your time finding, creating and sharing great content and engaging with people in a consistent and meaningful way."
❺ You're not being authentic. Taken another way, you're not being genuine or "real". People have a low tolerance for posers, and want to buy from friends they trust. A big part of trust, is authenticity.
more here http://www.entrepreneur.com/article/246444
✔ If you'd like to learn how to develop on the top social networks, we're here to help and welcome you to join our growing community here on Google+ http://po.st/NOD3xHelp
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Search engine optimization has changed a lot in the past few years. Instead of just publishing text with the right keywords, small business marketers have to carefully engineer their sites so that they show up in search results.
Sound complicated? It's actually easier than it sounds! Here is a quick infographic guide for SMB marketers looking to drive leads and encourage qualified traffic to visit their websites.
Optimize Your Site For Semantic Search:
What is semantic search? In a nutshell, it's a search engine's attempt to give detailed information using more data than just keywords. Example: explicitly answer questions users often search for.
Include a location for Google+:
More than half of all mobile searches have local intent. People spend a lot of time looking for businesses in certain area. Registering a business on Google+ will help it show up in both Maps and standard search.
Read it all here: http://www.digitalinformationworld.com/2015/05/infographic-creating-seo-friendly-website-for-small-businesses.html
Graphic courtesy of .
#seo #seotips #infographic #smallbusinessmarketing
22 May 2015 via
"An approach that will give us a very different view of how people actually search is to query a group of users with the same set of scenarios and ask them how they would search in each scenario. This is the approach Blue Nile Research recently took in a research study..."
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Here are 5 simple, but powerful social media tips you can use to stand out which can all be implemented right now. If you even do just 1 of these 5 things, you’ll make an impact. The real challenge is for you to live these every day while trying to build your brand online. -Kim
26 May 2015 via
5 Publishers are participating in a test with thousands of restaurants in Facebook for reviews of restaurants. This will include reviews from a user's friends as well. Off-page access to the publishers' reviews will be available. More in the article.
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SEO strategies for small business, understanding Google Search, social media tips and networking techniques. Local SEO, search engine marketing, optimizing websites for keywords and Google search, SEO software, tutorials and training, social media marketing tips, integrating with Google Earth, Google Maps and Chrome. News and updates about Search Engine Optimization including utilizing Google+ strategies for improved page rank including Google author rank and rich snippets.