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Influencer Marketing: A Primer - infographic
http://www.digitalinformationworld.com/2016/04/infographic-influencer-marketing-is-a-big-thing.html

In a world where marketing is becoming more and more personalized, the rise of influencer marketing isn’t surprising. What is surprising though, is how much more effective it is than traditional methods of marketing. Before we dive into the nitty-gritty of how this particular type of marketing works, or what’s the science behind influencer Marketing, let’s take a look at the numbers, shall we?

A study published in the McKinsey quarterly demonstrates that:

• 20-50% of all purchasing decisions are influenced by word-of-mouth.
• Influencer opinions are more than twice as effective as regular paid marketing.
• Customers acquired through influencers and word-of-mouth are 37% more likely to stick around.

To ignore these numbers and pretend that influencer #marketing is just a fad would be ignorant, to say the least. In the past, most people would use advertisements they saw on television or print media to make decisions about their purchasing. Today, it’s much easier to learn what other people just like yourself think about a particular company’s product or service. When it comes down to it, who are you more likely to trust – a company which wants to sell you the product in question, or an individual who is just offering their opinion as a consumer?

Exactly.

Today’s consumers are smarter and aren’t easily swayed by “OMG this is the best product ever!” gimmicks. Therefore, they’re more open to the opinions of people that have established themselves as influencers in their target segment. Brands can use this relationship to identify key personalities who can help them further their message. #Influencermarketing, at its core, involves working with these personalities to create promotional campaigns which are personalized and come across as authentic.

There are several strategic nuances to the process of influencer marketing. The folks at +Simplilearn.com have created a comprehensive #infographic which lays out the entire process, examines the distinct aspects and offers data-backed reasons why you should consider it for your own brand.

#digitalmarketing
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Check Your SEO Score!
#seo   #searchengineoptimization  
 
Do you want to know What’s Your #SEO Score?

Very easy just enter the URL of any #landing page or #blog   #article and see how optimized it is for one #keyword or phrase. http://bit.ly/1SzWuIM

#seoscore   #seotips   #seoservices   #canada   #usa  
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Ideal Length of All Online Content! [Infographic]
#contentmarketing   #infographic  
 
The Ideal Length of All Online Content infographic: http://buff.ly/1UXIt8l
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Hashtag Do's and Don't's! - Using Hashtags on Social Media! [Infographic]
Larger image here:
http://www.digitalinformationworld.com/2016/01/infographic-hashtags-for-medical-crowdfunding.html
#socialmedia #hashtags 
#socialmediatips#infographic  
 #socialmediamarketing  
 
How the Heck to use a Hashtag
http://www.digitalinformationworld.com/2016/01/infographic-hashtags-for-medical-crowdfunding.html

Here's an infographic-guide on not only best practices for using hashtags, but cross platform clarification on when, where and how many hashtags to use.

Graphic courtesy of: +Think Creative

#infographic #socialmedia #hashtags #socialmediatips #socialmediamarketing  
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11 Effective Ways to Use Social Media to Promote Your Content!
#socialmedia   #contentmarketing  
 
Loved these 11 tips to pack punch into your #SocialMedia to increase traffic to your website content +B2C 

#digital #marketing
You’ve spent hours researching, analyzing, and finally creating compelling content to help you reach whatever content marketing objective you have. Just like authors who write a book, you’ll prob…
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Periscope launched Sketching on iOS plus improved viewer stats for streams!
#periscope   #socialmedia   #ios  
 #apps  
 
Periscope launched Sketching on iOS plus improved viewer stats for streams

Periscope's new sketching feature (available on iOS only at the moment) allows broadcasters to draw pictures on their live streams, which disappear after a few seconds.

To sketch, tap and hold while LIVE and select Sketch.

You can use the three primary colors, or the dropper to pick a color from the live video.

Other updates in the latest Periscope on iOS app:

♨ improved viewer statistics for completed streams, including a graph that displays how the live viewer count changed over the course of a broadcast, plus marks the time when a stream received its peak viewership;

♨ the ability to edit your username from the app - just go to your profile and select 'Edit'.

♨ an option in Settings to turn off video stabilization, which Periscope said may “darken broadcasts in low light conditions.”

All welcomed changes!

_______________________________________________________

Find a full Periscope on Android Tutorial at Traffic Generation Café:http://tgcafe.it/periscope-android-tutorial

If you are on iOS, I've got you covered as well:http://tgcafe.it/periscope-tutorial
_______________________________________________________

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Google Founders' Letter/Blog!
#google   #alphabet   #tech  
 
Google Founders' Letter/Blog - "..When Larry and Sergey founded Google in 1998, there were about 300 million people online. ...Today, that number is around 3 billion people. ...For us, technology is not about the devices or the products we build. Those aren’t the end-goals. Technology is a democratizing force, empowering people through information. Google is an information company." ...Read more:
https://googleblog.blogspot.com/2016/04/this-years-founders-letter.html
#google   #alphabet   #tech  
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Eight Old School SEO Techniques You Should Probably Avoid in 2016!
#seo   #searchengineoptimization  
 
8 Old School SEO Techniques You Should Probably Avoid in 2016

My latest WB Friday: http://bit.ly/TheOldSchoolSEO
Are you guilty of living in the past? Using methods that were once tried-and-true can be alluring, but it can also prove dangerous to your search strategy. In today's Whiteboard Friday, Rand spells out eight old school SEO practices that you should ditch in favor of more effective and modern alternatives.
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How To Master The Digital First Impression!
#digitalmarketing   #socialmedia  
 
How To Master The Digital First Impression - infographic
http://www.digitalinformationworld.com/2016/04/infographic-digital-first-impression.html

It takes just 90 seconds for a potential employer to decide whether to give you the job, according to career experts – and these days, that first minute and a half is likely to be spent checking you out online. The printed resume is largely a thing of the past now, so with gatekeepers informally profiling you according to your web presence, it is more important than ever to create a positive digital first impression.

Graphic courtesy of: +On Stride Financial

#linkedin   #socialmediamarketing   #socialmedia   #socialmediatips   #infographic  
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Tips for Staying Creative! [Infographic]
#creativity   #productivity   
#infographics  
 
40 Ways to Get and Stay Creative
It happens to the best of us. Between meetings, phone calls, email, projects and social media, our creativity gets zapped!

So what should you do when your creativity is gone?

40 ways to get and STAY creative via +Layerform!

See it here: http://www.layerform.com/40-ways-stay-creative-infographic/

Pin it for later: http://www.pinterest.com/pin/159526011776112736/

#creativity   #inspiration   #businesstips  
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Google updates Hangouts on iOS to ease file sharing!
#hangouts   #google   #hoa   #ios  
 
File sharing is coming to hangouts
On iOS only.

---------------
#hangouts #ios 
Google has released Hangouts version 9 for iPhone and iPad, introducing several new useful features that users have been clamoring for. If it's been a hassle ev...
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