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Paul Thompson
Works at Buzzwords to Business Web Marketing
Attended Queen's University
Lives in Canmore, Alberta Canada
148 followers|78,915 views


Paul Thompson

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Boy, this'd be an interesting gig for an SEM specialist!
A law firm in NY is looking for an expert witness to testify on adwords (related to how it works, etc.) - The court date is set for Dec 4. Email me if interested - lkim at wordstream com
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Paul Thompson

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Why using data averages to make decisions is usually a Very. Bad. Idea. Nice simple graphic for something I often find myself trying to explain to clients.
Why do Averages suck?

This picture is from an excellent article by +Thomas Baekdal. "Making Sense of Social Media Monitoring and Sentiment Analysis" You should read it and also sign up for Baekdal Plus - best $9 you can spend each month!

This graph illustrates vividly why making decisions on averages can often, in the best case, hide insights from you or, in the worst case, a severely career limiting move.

Regardless of if the context is social sentiment or ecommerce or train schedule or salary comparisons (between me and +Larry Page) or ..... you want to know much more urgently if you are in the second bar.

If you want to learn more about why Averages, Percentages, Ratios and Compound Metrics are stinky poo, see my post:
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Paul Thompson

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Hey +Namecheap - when your primary service has been kacked for over 24hrs, putting "thanks for your patience & understanding" on every status update (that indicates the problem still isn't solved) doesn't come across as polite, it's infuriating.

Seriously, it's a total customer service fail because you clearly aren't understanding that a significant portion of your customers are furious about having their website unreachable for more than a full day. Start apologising instead of pretending it's no big deal. Oh, and explain how much longer we're likely to have to wait for a full fix.

This is transparency 101, folks.
Namecheap's profile photo
+Paul Thompson , thank you for sharing your opinion. We do apologise for incinveniences. We do our best.
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Paul Thompson

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Absolutely love how this brings together my affinity for both art and jazz.
Angelique Creatively originally shared:
Art break! Especially for my musician friends. "Jazz" by Debra Hurd.
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Paul Thompson

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Scathingly done. Nice.

These abusive terms are why I've nevered entered such photo contests and encourage others not to as well. Really disappointing how standard these kind of terms have become though.

If you're thinking of running this kind of contest, give your head a shake.
Grant Collier originally shared:

I'm holding an exciting new photo contest! It's called "Give Grant Collier Your Photo" Contest. Please share this, as I really need to get the word out.

The rules are simple:
Send me your very best photos, along with your $15 entry fee, and give me a royalty-free, perpetual, irrevocable, unrestricted, worldwide license to the photographs.

The winner will be determined by whoever can beg enough people on their Facebook / Twitter pages to vote for their photos. This is the only fair way to select a winner, as it will ensure that even the worst photos have a chance of winning. More importantly, it will give lots of extra publicity to the contest and to my companies ( and, and it will convince more suckers, er, I mean photographers, to give me their photos in the future.

I'll give away some token prize to the winner if I can get a sponsor to give me one. If not, I'll post the winning photo here, where it will be seen by tens, maybe even hundreds of people, and you will gain instant fame and celebrity. Then I'll use your photos forever without paying you a dime.

Sound shady? Don't worry, it's not. Many reputable companies, including National Geographic, the New York Times, Disney, Outdoor Photographer, Popular Photography, Time Warner, Adobe, Canon, Fuji, Audobon, The Nature Conservancy, the Sierra Club, and the National Parks Foundation, have done the same thing.
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Paul Thompson

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Seriously? There's no native search specifically for Google+? #mindblowing #fail
Chris Kasten's profile photoJoe Buhler's profile photo
Another thing I haven't found is where my past comments on posts can be found.
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Paul Thompson

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Hey SEO folks - interested in joining in on #seochat  on Twitter this morning? We're gonna talk about the skillset that's going to be needed by next-generation SEO pros. In the process, I'm sure we'll be talking about how SEO, inbound marketing and all the other buzzwords are actually going to fit together in the online marketing world.

We get rolling at 11am MT (1 pm ET) Bring your ideas and opinions!

And yea, this is a bit of a cross-channel announcement, but we're SEO's - we're good like that :)

P.S. If you haven't  tried it, is great for following along on Twitter chats.
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Paul Thompson

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Cool image showing the tasks and tools of each member of an F1 pit crew. Hey +Aaron Nissen and +William Bakker - thought you would get a kick out this, if you haven't seen it yet.
Meet the pit stop crew!
A while ago Tomáš Černý (a F1 fan) suggested to us on Google+ to introduce the pit stop crew to fans. This chart explains who does what during a pit stop. We hope you like it!

May we suggest to
share this post if you find it interesting
plus this post if you like it
circle us in if you want more like this
Some facts & figures about pit stops:

Anything between 2 and 3 seconds is considered a good pit stop.

Since January 2013, our pit stop crew has performed more than 500 training pit stops.

The crew practices pit stops for 45 minutes every Thursday prior to a race.

Another 20-30 minutes of pit stop practice follows on Friday.

On Sunday morning, some 4-6 ‘warm-up’ pit stops are performed.

For pit stop practice at the track, the car is pushed by 3 people to simulate the approach.

A side jack is used if the nose has to be changed. The front wheels are then changed by one person per wheel and the other 4 help with the nose change.

Can you figure out why this particular pit stop wasn’t an ideal one?
Already found a place for Sauber F1 Team in your circles? Highly appreciated!
Have a great weekend,
+Sauber F1 Team

Oh, and just in case you missed this very special pit stop, watch it now:

#F1 #SauberF1Team #PitStop #Infographic
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Paul Thompson

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"The trouble with photographing beautiful women is that you never get into the dark room until after they've gone."

~ ~ Classic quote from famed Canadian portrait photographer Yousuf Karsh
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Paul Thompson

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I'd noticed the same thing +Kevin Mullett mentions here about G+ business pages needing to be "Circled" before they can Circle back (and thereby message individuals). As +Kristof Creative says, it effectively functions as an opt-in control. Very glad to see this.

Pretty sure I remembered seeing that "mentioning" a business page (such as in a comment) gives the same permission as circling.

I've confirmed that if you actually "mention" a business page (ie by linking to them using the @ or + in a comment) that's permission for a page to circle you and start messaging you.

"If you're worried about how deeply a page can interact with your Google+ profile, don't be. Unless you show that you're interested in a page by adding it to a circle or mentioning it, there's very little that page can do to reach out to you." (Emphasis mine)
Kevin Mullett originally shared:
Interesting to note that G+ businesses cannot add someone to a circle until they first circle your business.
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Paul Thompson

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Way too many experiences along these lines myself.
Scott Stratten originally shared:
Yup, this is fairly accurate.
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Paul Thompson

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This is really startling - 16 days for G+ to reach 10 million users compared to over 2 yrs for Twitter.
Leon Håland originally shared:
I should probably be doing something work-related.

Data provided by Google Search. Special thanks to +Paul Allen.

I'll be posting more of these as we hit more milestones.
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  • Buzzwords to Business Web Marketing
    Web marketing specialist, 2009 - present
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Canmore, Alberta Canada
Bragging rights
Have ridden a bicycle across Canada - Vancouver to St John's Newfoundland
  • Queen's University
    English, 1980 - 1984
  • Hamilton Collegiate Institute
    1979 - 1980
  • Westdale High School
    1976 - 1979
Basic Information
Paul Thompson's +1's are the things they like, agree with, or want to recommend.
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