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The History Factory
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Helping companies find value in their history and leverage it for competitive advantage--Today
Helping companies find value in their history and leverage it for competitive advantage--Today

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To engage audiences in your corporate heritage, stories must be substantial and authentic. Authenticity is the particular mixture of accuracy and pride associated with a shared corporate heritage. The most useful tools in your storytelling arsenal are your archives and oral history interviews. http://www.historyfactory.com/corporate-storytelling-7-tips-for-audience-engagement-tip-2-relying-on-truths-vs-fictions/
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Archives are the most forward-looking thing we do at The History Factory. It ensures that the insights and wisdom of an organization will be there for future generations, ready and waiting not only to be remembered but to be leveraged to create an even more dynamic future. https://www.youtube.com/watch?v=omy57XgSYhM&t=3s

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James Sommerville, the global head of design for Coca-Cola, says he likes to look for "things that were disasters in the archives. When Diet Coke was launched it had a very angular pinstripe. It doesn't exist today, clearly, but for me it's really great to see the foundational roots of the brand and the mistakes -- they're really great lessons." We can all learn from our mistakes. Use mistakes from your corporate heritage as a guide to help you build a stronger future. http://www.huffingtonpost.com.au/2017/02/01/your-coke-bottle-is-about-to-change-inspired-by-this-vintage/

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What good are items in an archive if they can't be easily accessed and used? Learn how the Northeast Document Conservation Center worked with Coca-Cola to preserve and digitize a 100 year-old photo album so researchers could have better access to its invaluable content. http://www.coca-colacompany.com/stories/history/2017/ghost-signs-before-they-were-ghosts

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"Digital archivists deal with two major challenges: obsolescence and bit rot. You’ll be hard pressed to find any organization that has digital preservation completely figured out. It’s common knowledge that you should back up your files. But that by itself isn’t sufficient as a long-term preservation strategy. The reality is that there’s no magical one-step solution for preserving electronic files." Learn how archivists are working to preserve the digital history of the Getty Museum. http://blogs.getty.edu/iris/saving-electronic-records-from-rot-and-decay/?utm_content=buffer6a65c&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer

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“Facts and figures are important. Every organization needs a genealogy, but when you want to get at the meaning of events, you have to sit down with the people who actually lived through them." Oral histories often form the foundation
of a company's collective memory. Don't miss the opportunity to capture them. http://www.historyfactory.com/oral-histories-enduring-value-of-institutional-memories/

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"The magic of enjoying a glass of whiskey is the story of how it got there, the history of the distillery, and appreciating the intricate process involved. As humans, we crave a sense of belonging and connection to the past. Holding a glass of rich amber liquid -- made with passion by hand up to 60 years ago -- makes that connection tangible." Use your heritage to bring humanity and authenticity to your product. http://ow.ly/2nWm3085VMr

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"To celebrate our 20th birthday, we wanted to do something different. . .So we looked to our data to see what we could use and found truly inspiring, personal nuggets of information about our customers’ journeys with us over the last 20 years." Learn how EasyJet celebrated their anniversary with authentic storytelling.

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Traditions are an important part of history. They highlight our creativity and contribute to our shared global heritage. Check out some of these notable holiday traditions from around the world. http://www.historyfactory.com/unique-holiday-traditions-around-world/
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"Many organizations around the world with milestone anniversaries in the coming years have an opportunity to educate their networks of stakeholders in addition to celebrating the occasion. How each chooses to do so is their mission, but as head archivist for a global organization, I now understand the importance of ensuring the moment does not take place in obscurity." Read one corporate archivist's case for an integrated company anniversary. http://www.historyfactory.com/corporate-archivist-view-on-company-anniversary/
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