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Chris Sheehy
2,096 followers -
Rhode Island SEO PPC Specialist
Rhode Island SEO PPC Specialist

2,096 followers
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Don't change your META Description to match Google's new META character counts -
read this to find out why and what to do instead #googlemeta #seo #rhodeisland #rhodeislandseo
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Are you surprised by this? I know I was surprised by some of what I discovered when writing this. Knowing how data is interconnected helps not only to leverage the good stuff but is equally important when fixing something that isn't right - like the wrong phone number on a citation. That happens more than you might think... and finding the source of the discrepancy is vital to stop the wrong information from spreading.
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So much is different - but so much is the same.
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A few years old now - but still solid tips for SEO
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SEO By The Numbers

META character count limits and SEOLately, I’ve been getting a lot of calls from businesses concerned with optimizing the back-end data of their website called the META. This data is helpful in informing search engines and viewers alike about the pages of a website.

The calls typically have concerned the technical aspect of META Tags with questions ranging from “are we properly keyword optimized?” to “are we within character limits for our META elements?”.

I think I’ve written enough recently on keyword research & keyword optimization, so I’ll jump right to the mysterious side of META Tags, and character count limits as they impact search engine optimization.

Let me start by saying many of the character limitations you read/hear about aren’t character count limitations at all, but rather pixel limitations. Different letters and numbers occupy more/less pixel space than others (think of “i/I” vs. “w/W”). It can seem overly complicated to measure text in pixels– so character counts have been overly simplified and used as the standard. It is for this reason you typically see number ranges instead of hard-set numbers when researching the topic. So character counts it is.

And also be aware that character counts are mainly best practice SEO suggestions – so don’t assume that nailing these will instantly drive more traffic to your website, by itself – it won’t. But they should certainly be considered when assessing which of the 200-ish website SEO signals of your site you need to modify in order to improve your visibility and rank.

So without further ado – here’s our top 6 elements to consider taken directly from our in-house META Data SEO Cheat Sheet for character counts and META Title & Description pixel width consideration.

Used wisely and with discretion, it will aid in fine-honing your website’s search engine optimization elements and help to signal more traffic to your site.

META-Title 30 min -70 max characters
META-Description 70 min -320 max characters
META-Keywords (these do nothing – stop using them)
H-Tags 70 characters max
URL length 115 characters max
Image Alt Attribute 100 characters max
On-Page Text Length 300 words minimum
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Comments From October 2017 SEO Class For RISD|CE +Rhode Island School of Design (RISD)|CE. Next class happens spring 2018 - we'll post the details here.

"Very well organized + presented. Instructor knows his stuff!"
"Great! Informative, tangible inspiring information."
"engaging - involved everyone"
"Very good - had to cover lots and did it in such a way that I was not afraid to ask questions."
"Chris was fabulous - kept things interesting + moving, while still keeping details tangible."
"Very professional! Receptive to breaking the flow to answer questions, while staying on track."
"Entertaining + Informative. Pace was fast - but questions answered"
"Was able to relate content of material to specific students, and how they might benefit."
"I will be asking Chris to come to [company]! Or my entire marketing team to enroll!"
"Lots to learn but the instructors style was such that the class was informative"
"Great material. Chris is extremely knowledgeable and hopefully becomes an asset and colleague for future projects."
"Very strong teacher with a solid understanding of the subject."
Our favorites in response to the question "Best Part of the Class?"

"Being able to comfortably ask questions" << humbling -Chris
"Instructor was not boring" << this one cracks me up! -Chris

Interested In Having Chris Present To Your Group Or University - Just Ask...
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11/1/17
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Check out our new Local Visibility Audit Report tool - and let us know what you think! https://goo.gl/9oSSTU
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Such a thrill to speak at +New England Institute of Technology University last night to a Master's Professional Ethics class on data, privacy, marketing, and ethics. I opened with this story which aired on NPR that afternoon > https://goo.gl/XPrV6u An engaging 90-minutes ensued.
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Hey creative agencies; get your awesomeness discovered - by letting us handle the search engine optimization and marketing of your client work.
We can get their business and your greatness online & on the map!
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