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Branding-Institute
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the brand & reputation think tank
the brand & reputation think tank

17 followers
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Do you know the difference between Branding, Identity and Logo? This article explains it and how all three of them relate to a business and its customers. http://ow.ly/xyM230bFGPL
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We have rated and assessed the FutureBrand Index and its methodology in detail in 2015. Now we compared the 2015 and the 2016 edition. One difference #Apple and #Google swapped ranks so that Apple is the new number one. Have a look at our update here: http://ow.ly/c7Au308uF8D
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"Made in Europe": Markus Renner will take part in a panel discussion on Europe as a production location. He will elaborate on the influence of brand and reputation on business success and on country of origin branding in particular. More information here: http://ow.ly/Ez41305tedH
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In a radio interview with "Channel Africa" Markus Renner, Co-Owner and Managing Partner of Branding-Institute and Co-Chairman of the International Brand & Reputation Community (INBREC), elaborates on #Brand & #Reputation, in particular the brand South Africa, and the "Country of Origin Effect". You can listen to it here: http://ow.ly/UdlS305bD9e
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Germany is the home of discounters. Now Lidl, one of the biggest European discounter brands, plans to enter the US market. Forbes on why US retailers should care: http://ow.ly/cLh1304SiKW
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Intangible assets account for over 80 per cent of total corporate value, the most important of which is probably the company's #reputation. http://ow.ly/aIj0304q71E
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Stakeholders are a broader group than just customers and an integral part of a professional reputation management. This is the central idea of Markus Renner's (Managing Partner Branding-Institute) article "The Stakeholder is King" for the German business magazine "return". Click here to read an abstract: http://ow.ly/yIxW303m4yG
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What will the Olympics 2016 in Rio bring from a marketing and branding point of view? Extensive use of platforms like Snapchat, Periscope or Facebook Live, athletes being content creators themselves and more viewers due to a time zone just one hour ahead of EST, according to an interesting PR Week article. Have a read here: http://ow.ly/olBq302QFNJ
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The world is obsessed with Pokémon Go. Now brands are looking for possibilities to use the game as an advertising platform. The hype also shows that there is huge potential in augmented reality and location driven experiences. Interesting article from the Wall Street Journal: http://ow.ly/aVgA302hv9h
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Which are the most popular employers among students? The ranking "World's Most Attractive Employers 2016" reveals the most desired companies engineering/IT and business students would like to work for. But is it a useful ranking? Click here to read our Rated Ranking: http://ow.ly/azen3027Z7o
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