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Branding-Institute

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"Made in Europe": Markus Renner will take part in a panel discussion on Europe as a production location. He will elaborate on the influence of brand and reputation on business success and on country of origin branding in particular. More information here: http://ow.ly/Ez41305tedH
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Germany is the home of discounters. Now Lidl, one of the biggest European discounter brands, plans to enter the US market. Forbes on why US retailers should care: http://ow.ly/cLh1304SiKW
The German supermarket chain Lidl is planning to enter the United States by 2018 and has already begun recruiting managers. That gives U.S. supermarket chains a year to prepare for this budget chain’s entry. From its pricing to merchandise, here’s why they should care.
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Stakeholders are a broader group than just customers and an integral part of a professional reputation management. This is the central idea of Markus Renner's (Managing Partner Branding-Institute) article "The Stakeholder is King" for the German business magazine "return". Click here to read an abstract: http://ow.ly/yIxW303m4yG
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The world is obsessed with Pokémon Go. Now brands are looking for possibilities to use the game as an advertising platform. The hype also shows that there is huge potential in augmented reality and location driven experiences. Interesting article from the Wall Street Journal: http://ow.ly/aVgA302hv9h
Marketers’ ideas range from ads within the game to sampling at ‘gyms’
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The successful soccer brothers Granit and Taulant Xhaka, who are playing at the European football Championship in France, have registerd their family name as a trademark. Marco Casanova explains why the timing is no coincidence: http://ow.ly/DDfS301qLLq
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Wer ein Waschmittel namens Xhaka lancieren will, hat Pech. Die Fussball-Brüder beanspruchen die Marke für sich. Wofür könnte das sein? Ein Branding-Kenner gibt Auskunft.
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In a radio interview with "Channel Africa" Markus Renner, Co-Owner and Managing Partner of Branding-Institute and Co-Chairman of the International Brand & Reputation Community (INBREC), elaborates on #Brand & #Reputation, in particular the brand South Africa, and the "Country of Origin Effect". You can listen to it here: http://ow.ly/UdlS305bD9e
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Intangible assets account for over 80 per cent of total corporate value, the most important of which is probably the company's #reputation. http://ow.ly/aIj0304q71E
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What will the Olympics 2016 in Rio bring from a marketing and branding point of view? Extensive use of platforms like Snapchat, Periscope or Facebook Live, athletes being content creators themselves and more viewers due to a time zone just one hour ahead of EST, according to an interesting PR Week article. Have a read here: http://ow.ly/olBq302QFNJ
Brands ready to pursue Olympic marketing glory in Rio. From PR Week
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Which are the most popular employers among students? The ranking "World's Most Attractive Employers 2016" reveals the most desired companies engineering/IT and business students would like to work for. But is it a useful ranking? Click here to read our Rated Ranking: http://ow.ly/azen3027Z7o
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The #brand of Danish brewer #Carlsberg profits from Iceland's surprising success at the Euro 2016 thanks to the many Iceland fans whose chants and clapping are by now famous and received plenty of airtime, with Carlsberg’s logo frequently on display on their jerseys. http://ow.ly/AUkq301YBvB
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We are happy to announce our new strategic partnership with South Africa-based Vuma Reputation Management. Click here to learn more: http://ow.ly/p4Bu300uDCc
Brand and reputation management in South Africa and Africa have recevied a boost with the announcement this week of a strategic partnership between Vuma Reputation Management and the Swiss-based Branding-Institute CMR AG.
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the brand & reputation think tank
Introduction

As the first global think tank in this area the Branding-Institute is committed to significantly contribute to further professionalization of stakeholder-guided brand & reputation management in business, research and education.

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Altenbachstrasse 14B 8832 Wollerau / Switzerland