Published a white paper (PDF) looking at successful content marketing strategies that don't involve text-based content. Examples in this article include Home Depot, Ikea, Red Bull, Zappos, Kessler Crane, and BodyBuilding.com.
We've had great experiences with e-dance. My wife and 2 of my kids have taken dance from the school and they've all loved it. Being from Hershey, there's no shortage of local dance schools to choose from, but we gladly drive the extra distance to be a part of e-dance.
The teachers are all highly qualified and make class fun. I can't recommend e-dance highly enough to Central PA families looking for a dance school.