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Claudio Schapsis
878 followers -
Mobile Marketing, Location Based Marketing, Mobile Business Strategy, Mobile technology evangelizer
Mobile Marketing, Location Based Marketing, Mobile Business Strategy, Mobile technology evangelizer

878 followers
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Claudio's posts

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#Digital #advertising supports the free digital content and services economy. Publishers depend on ad dollars to provide their services. There is no discussion about that. There is also no discussion, about the #ad-blockers impact on legitimate publishing businesses and the interactive advertising industry as a whole. #Adblock (Read More)

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How does Big Data foster a competitive advantage? One of the things Big Data allows you to do is understand your customer. Understanding your customers’ persona and behavior helps segmentation. Better segmentation results in improved targeting. Improved targeting generates more revenue. Therefore, Big Data makes a business successful. Syllogisms aside, Big Data = competitive advantage = increased revenues. #BigData #Marketing #strategy (Read More)


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Online advertising is the fuel that keeps the internet economy machine running. Certainly, it is one of the most important ways to connect customers and businesses nowadays. For many, a goose that lays golden eggs. It is a shame that some in the industry do not remember Aesop's moral of the story. #Adblock #programatics #mobile (Read More)

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Do Groupon type of offers create long lasting customer relations? Are Daily Deals profitable for businesses? An overview. #Digital #Marketing #DailyDeals #Coupons (Rear More)

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Location based marketing and advertising - my latest post - Evolving from POIs Points of Interest

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