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David Atkins
Worked at Expedia, Inc.
Attended University of Wisconsin-Madison
Lived in New York
188 followers|77,529 views
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David Atkins

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Universal Analytics: Out of beta, into primetime

Universal Analytics is the re-imagining of Google Analytics for today's multi-screen, multi-device world. Our big announcement today: Universal Analytics is out of beta, with the same robust set of features you're used to in classic Analytics. Learn more about the changes: http://goo.gl/TZFs2W

Below, an example of the new cross-device reports, enabled by the new User ID feature, that lets you see the full customer journey.
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David Atkins

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Data Brokers on 60 Mins, weak piece by 60 mins and weaker coverage by AdAge- hmmmm.
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Check out this video on YouTube: fav ad of the Super Bowl GoldieBlox
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Work
Employment
  • Expedia, Inc.
  • Expedia
  • Microsoft
  • McDonald's
  • IAC/InterActiveCorp
  • Interval International
  • Digital DNA Infusion
  • Acceller
  • DigitalLanding.com
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Previously
New York - Seattle - Los Angeles - Hermosa Beach - Miami - Madison, WI
Education
  • University of Wisconsin-Madison
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Gender
Male