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Alex Burmaster
44 followers -
Experienced public relations executive
Experienced public relations executive

44 followers
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Alex's posts

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Consumers use different devices depending on their needs, and Verto Analytics shows in Campaign how their choice of screen reveals where media buyers should focus their attention.

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One of the major issues publishers face today is understanding their audience across different devices and showcasing it to agencies and advertisers. However a first-of-its-kind offering promises to solve this by measuring people’s cross-device behaviour from a single panel.

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Are you most likely to use a mobile for Facebook, a PC for shopping and a tablet for Netflix? Well, Verto Analytics reveals which sectors are most dominated by the different devices - and the answers aren't necessarily what you might think. http://po.st/VertoDevices

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Great piece from Meetrics in GMA on the ad viewability situation across Europe and what can marketers do to improve it http://po.st/MeetGMA

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Santander's chief marketing officer warns fellow advertisers not to buy online ads through partners who aren't independently tested by the likes of JICWEBS

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How is our app behaviour changing? Verto Analytics reveals that social & comms apps increasingly dominate app time with the rest being left to "fight over the scraps"

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Great piece from Verto Analytics on how to understand the nuances of today's online video consumer

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Do you know what the sugar tax is for? Nielsen report reveals you're not alone...

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Following P&G’s call to clean up online advertising's "murky supply chain" and The Times exposé on brand safety, RadiumOne has become the first adtech business to launch a division dedicated to improving online brand safety, tackling fraud and increasing transparency.

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The doom and gloom around consumer spending may not be that accurate as latest Nielsen data on grocery spending shows positive signs 
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