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Alex Burmaster
42 followers -
Experienced public relations executive
Experienced public relations executive

42 followers
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A sign of just how much the weather impacts grocery sales - the recent unpredictable weather sees grocery growth slow to lowest rate in 15 months say Nielsen
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Despite the hype with online/digital tech, the share of grocery shopping done online rose by just 0.1% in the whole of last year say Nielsen
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The latest IAB and PwC figures on internet advertising spend show that smartphone video ads are the fastest growing ad format and that nearly half of internet ad spend is going on mobile
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Online ad viewability levels in the UK hit their highest level on record but still lags behind most other European countries say Meetrics
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Sky overtakes P&G as the biggest spender on traditional advertising in the UK according to Nielsen
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What is the fundamental point that companies miss when trying to improve their customer experience - answer in excellent article in CXM from Engine Service Design
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A positive sign / barometer of general good news for businesses in 2018? Nielsen reveals the European grocery market is growing at its fastest rate for nearly six years.
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Mobile ads “don’t have to be amazing”, according to a new study by the IAB UK “they just have to be right”
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Facebook and Instagram are to both submit their video viewability stats for verification by Meetrics, the first non-US firm to be granted the ability to do so.
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Study by Kantar and IAB shows digital display ads increase brand awareness by 12%
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