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Aaron Shapiro
Worked at Huge
Attended Columbia Business School
Lives in New York
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UX at work? Employees expect the same ease-of-use and simplicity in their work tools they have come to anticipate in the consumer Internet: http://huge.is/1dUo6qq
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Making sense of 'Big Data': what it is, why it matters, and where it's going: http://huge.is/1bWUpOy
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Aaron Shapiro

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Last night we rolled out a new hugeinc.com. If you haven't seen it yet, take a look: http://www.hugeinc.com. 
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Saw it. Looks good.
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+Aaron Shapiro on what companies can do to fight the forces of commoditization: http://huge.is/1e65pgm
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Our own Molly Lafferty looks at the good, the bad, and the design opportunity in the new US healthcare exchange websites: http://huge.is/15MNZnw
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Aaron Shapiro

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We've been using Oculus devices to design instore retail experiences in environments that are still being constructed. Derek Fridman on how it's done: http://huge.is/1hwx8J6 
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We're proud to have been recognized as a standout agency in today's A-List edition of Advertising Age. Congratulations to all the other honorees: http://huge.is/MSn7KV 
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The end of the app era: http://huge.is/KakAcL 
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13 things we made at Huge this year: http://2013.hugeinc.com. 
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Companies are just now starting to adapt their businesses for mobile, but now's the time to start planning for Voice: http://huge.is/18sutNs 
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In his circles
12 people
Work
Occupation
CEO, Huge; author of Users, Not Customers
Employment
  • Huge
    CEO
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Currently
New York
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Tagline
CEO, Huge
Introduction

Aaron Shapiro is CEO of Huge, where he helps companies reimagine how they interact with their customers and manage their businesses in the digital economy. Since 2005, Aaron has grown the firm from a small startup into a full-service interactive agency operating out of the United States, Europe and Latin America.

Aaron is the author of Users, Not Customers and is a regular commentator about the impact of digital technology on businesses and the economy. In 2011, he was included as one of New York’s leading tech influencers in Crain’s New York Business’ "40 Under 40" list.

Prior to Huge, Aaron spent more than a decade as a technology entrepreneur, venture capitalist and management consultant. He also served as CEO of Silverpop, a leading email marketing company, which he cofounded in 1999 by raising $30 million in venture funding.

Shapiro received his MBA from Columbia Business School and a B.A. in Economics from Harvard University. He lives in New York with his wife Carolyn and three young children. Follow him on Twitter at @amshap.

Education
  • Columbia Business School
  • Harvard University
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Male