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Aaron Shapiro
Worked at Huge
Attended Columbia Business School
Lives in New York
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Aaron Shapiro

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The next design trend is one that eliminates all choices http://qz.com/429929
Freedom from the hundreds of "micro decisions" that clog our brains.
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Aaron Shapiro

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My take on the year ahead in digital agencies, via Campaign US: http://huge.is/14AoB4V
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"Storytelling" is not enough. These days, it's what brands help people do, not what they say that matters most: http://huge.is/1kn79HT
How brands can stay relevant as user expectations soar
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We've been using Oculus devices to design instore retail experiences in environments that are still being constructed. Derek Fridman on how it's done: http://huge.is/1hwx8J6 
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We're proud to have been recognized as a standout agency in today's A-List edition of Advertising Age. Congratulations to all the other honorees: http://huge.is/MSn7KV 
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The end of the app era: http://huge.is/KakAcL 
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+Aaron Shapiro on what companies can do to fight the forces of commoditization: http://huge.is/1e65pgm
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Aaron Shapiro

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Freeing us up for the decisions that matter by eliminating the ones that don't. +Aaron Shapiro has an important piece on anticipatory design in +Fast Company today: http://huge.is/1FJZGXN
In the future, the design around us will sweat the small stuff, writes Huge CEO Aaron Shapiro.
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Aaron Shapiro talks to Digiday about "old farts" and millennials, that time he won Thriller, and what he learned about management from raking (a lot of) lawns. http://huge.is/1qpT5tm 
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UX at work? Employees expect the same ease-of-use and simplicity in their work tools they have come to anticipate in the consumer Internet: http://huge.is/1dUo6qq
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hi men
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Making sense of 'Big Data': what it is, why it matters, and where it's going: http://huge.is/1bWUpOy
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Last night we rolled out a new hugeinc.com. If you haven't seen it yet, take a look: http://www.hugeinc.com. 
Huge is a full service digital agency headquartered in Brooklyn with offices worldwide. We transform brands and build businesses.
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Saw it. Looks good.
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In his circles
13 people
Work
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CEO, Huge; author of Users, Not Customers
Employment
  • Huge
    CEO
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New York
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CEO, Huge
Introduction

Aaron Shapiro is CEO of Huge, where he helps companies reimagine how they interact with their customers and manage their businesses in the digital economy. Since 2005, Aaron has grown the firm from a small startup into a full-service interactive agency operating out of the United States, Europe and Latin America.

Aaron is the author of Users, Not Customers and is a regular commentator about the impact of digital technology on businesses and the economy. In 2011, he was included as one of New York’s leading tech influencers in Crain’s New York Business’ "40 Under 40" list.

Prior to Huge, Aaron spent more than a decade as a technology entrepreneur, venture capitalist and management consultant. He also served as CEO of Silverpop, a leading email marketing company, which he cofounded in 1999 by raising $30 million in venture funding.

Shapiro received his MBA from Columbia Business School and a B.A. in Economics from Harvard University. He lives in New York with his wife Carolyn and three young children. Follow him on Twitter at @amshap.

Education
  • Columbia Business School
  • Harvard University
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Male