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SocialBro is Now Audiense
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ICYMI - #SocialBroisnowAudiense  Head over to our new G+ page and follow for all our updates.

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‪#‎SocialBroIsNowAudiense‬ Thank you to everyone for your support over the years! We are very excited to continue working with you all as Audiense!

Let us know what you think of the new logo... we're loving it but maybe we're a little bias

The third wave of digital is coming, and you definitely don't want to fall behind! http://buff.ly/1GKuSe7 Brandon Geary

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Did you know that Twitter users with specific personality traits are 40 per cent more likely to redeem a coupon? Or that people on Twitter with certain characteristics are twice as likely to click through on your Twitter Ads? Read on for more insights… #IBMWatson http://ibm.co/1R2AljU
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How do you advertise on Twitter with the best results? +Link Humans recently had a chat with Linda Bolg, Head of Marketing at SocialBro, an end-to-end marketing campaign management solution for Twitter, and she shared her insights. 

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Looking to benchmark your cross-channel marketing against industry peers? +Experian and SocialBro are working on a Cross-Channel Marketing Benchmark Report, that will give valuable insight into current cross-channel marketing adoption. But we need your help! Complete our short survey and receive a free copy of the report.

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IKEA stole the spotlight by celebrating the ‘Everyday Heroes’ around your home, Penguin Books UK made a brand blunder with #YourMum, and Kevin Bacon stepped up to the plate to sing the praises of eggs. Because who knows more about eggs than bacon? We’ve got plenty more brand campaigns to dig into this week, so let’s get started.

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#TBT

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River Island have built up a social media audience 3.3 million strong. It takes more than just nice pictures of fancy clothes to build up that sort of following. We spoke to them about how they use Twitter to leverage conversation about their clothing, driving commerce from social media, and where she sees the future of social media in the retail sector. Strike a pose and take a stroll along the catwalk with River Island…

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It’s been a busy week in the world of social media, with the solar eclipse and St.Paddy’s providing brands with plenty of real-time Tweeting opportunities, Buzzfeed sharing their Twitter strategy secrets at SXSW conference, and Twitter turns 9 years old! There’s plenty to get through, so let’s dive in.
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