Cover photo
Verified local business
Lure Fishbar
Seafood Restaurant$$$
Today 11:30 am – 11:30 pm
Contact Information
Map of the business location
142 Mercer St New York, NY 10012
142 Mercer StUSNYNew York10012
$$$Seafood Restaurant, Sushi Restaurant
Seafood Restaurant
Sushi Restaurant
Japanese Steakhouse
Japanese Restaurant
Today 11:30 am – 11:30 pm
Monday 11:30 am – 10:30 pmTuesday 11:30 am – 11:00 pmWednesday 11:30 am – 11:00 pmThursday 11:30 am – 11:00 pmFriday 11:30 am – 11:30 pmSaturday 11:30 am – 11:30 pmSunday 11:30 am – 10:30 pm
Seafood, sushi and oyster bar
Google+ URL

See inside

Reviews from around the web
Write a review
Review Summary
928 reviews
5 star
442 reviews
4 star
641 reviews
3 star
123 reviews
2 star
24 reviews
1 star
3 reviews
Upscale fish restaurant famous for its luxury yachtlike interior & hopping bar scene.- Google
People talk about oysters, soho, raw bar, yacht and happy hour
Featured by Zagat
Scrapbook photo 2
Scrapbook photo 3
Scrapbook photo 4
Scrapbook photo 5
Scrapbook photo 6
Upload public photo
Your Activity
Visit this place
Make a free reservation with OpenTable
Find a table
All reviews
Christine P.'s profile photo
Christine P.
reviewed a month ago
I came here for the first time for Lunch for Restaurant Week. The location is great and the ambience has a nautical feel. The food was very good, but the service was lacking. The blonde waitress had a bored look on her face and honestly looked like she did not want to be there, it was also hard to get her to refill our water glasses. Luckily, the dishes we tried outshone her poor behavior. I started with the New England Clam Chowder, which was fresh tasting. I then had the Skuna Bay Salmon for my entree, it was good, but forgettable. For dessert, I had the Butterscotch Pot De Creme, it was very delicious, much better than I expected. I enjoyed the food, but I think they may need to evaluate their staff.
• • •
Jocelyn Borgner's profile photo
Jocelyn Borgner
reviewed 2 weeks ago
Came in with a group of girlfriends on a rainy Saturday recently and couldn't have been more pleased. The cocktails are incredibly and the sushi is some of the best I've had. With a group, I definitely recommend ordering a bunch of appetizers and a couple of entrees to share. It'll be more than enough food, and then you won't miss out on all the great stuff on the menu!
Elina Kapostina
reviewed 9 months ago
I was very disappointed in my visit to Lure Fish Bar. I had heard good things and wanted to try it. The service and food were great, but at the end of the meal, I forgot my I-phone on the seat (and this is first time I have EVER forgotten my phone) - must have been covered by napkin. I am 100% sure this is exactly where I left it as I walked straight home and discovered the missing cell phone half an hour later. I called the restaurant, but they just did not seem to have it! So basically either the waiter or the bus boy stole it. Which is a shame, because normally I would have loved to come back here, but now I never will. The worst is - I lost all my information and pictures on the phone, I wonder how much they got for it? $50?? Because it cost me $400 to replace and a whole lot of lost memories and personal information...
• • •
Erik Wagner's profile photo
Erik Wagner
reviewed 3 months ago
Went for dinner with my wife on NYE. Atmosphere and aesthetic is pretty cool; the place looks like the inside of a cruise ship. Conversely, pretty loud as a whole. Food wise, wife ordered the Salmon and raved about it. I had the surf and turf and wasn't overly impressed. Dessert was warm chocolate cake, which was very good.
reviewed 6 months ago
Lure Fishbar is a fun and cozy spot to hangout. The front is pretty discreet so you may easily walk by without noticing it. But when inside it feels like you are on a boat. The food is fresh and clean. When in doubt try the oysters and tuna tacos. They were fabulous!
David Barton's profile photo
David Barton
reviewed 9 months ago
Want to feel like you’re eating fresh seafood in the cabin of a luxury yacht despite being nestled away in the heart of SoHo? If so, head to Lure Fishbar where they make that experience a reality seven days a week. Atmosphere The interior of Lure Fishbar is modeled to evoke the look and feel of a cabin from a luxury yacht. Wood paneling, portholes and a slew of marine accents combine to form one incredible theme. Looking around, if I didn’t know I was in New York City, I would have sworn I was floating out on the high seas. Food The menu at Lure Fishbar is expansive. It spans everything from your more traditional seafood fare, including a sizeable raw oyster bar, to sushi. There were a bunch of us at the table, so we ordered from across the menu. A sample of what we had: Crispy calamari: smoked chili glaze Grilled baby octopus: saffron-potato, fennel, pickled carrots, guajillo Tuna tacos Seared branzino: pancetta, broccoli rabe, Manilla clams, garlic broth Nori crusted tuna: garlic fried rice, Chinese broccoli, citrus emulsion Double chocolate peanut butter pie: peanut brittle ice cream & chocolate covered pretzel Warm chocolate cake: salted caramel ice cream, caramel popcorn & chocolate pudding Everything – from the appetizers to the entrees to the desserts – was presented perfectly. The kitchen at Lure didn’t shy away from using colors to brighten the various dishes and nearly everything had some highlight of color in it. At first glance, I thought the calamari was going to be very heavy and weighed down by the chili glaze. However, looks are deceiving and I was pleasantly surprised at how light it was. The fish tacos were equally as good. The shell was similar to a fried wonton and it was exploding with fresh tuna. This was topped with a wasabi puree, but don’t worry, it didn’t add much spice to the dish. The seared branzino was double the seafood for one price. A filet of branzino was laid on top of broccoli rabe and placed in a broth filled with clams. The branzino had a mild flavor, as expected. Surprisingly, my favorite part of this dish wasn’t the fish itself, but the clams and garlic broth instead. I loved dipping bread to soak up the garlicky broth. While the branzino was good, the hit of the night was the nori crusted tuna. If I could do it all again, I would order this as my entree in a heartbeat. Tuna, cooked nice and rare, was wrapped in nori which appeared to have been lightly fried. The taste was incredible – contrasting between the cold interior tuna and the warmer nori on the outside. A great mix of flavors and presentation. Dessert didn’t disappoint either. I mean, how can peanut butter, chocolate and a pretzel fall flat? The peanut butter pie was covered in a very thick layer of chocolate and the pretzel provided the salty addition to make this my ideal dessert. Service The service was as you’d expect at any seafood restaurant or steakhouse – attentive and prompt. Our waitress took time to walk us through the menu and answer our questions while making sure we were well taken care of the entire night. Value You’re eating at a seafood restaurant in the city, what do you expect? The prices are on the high side – $14 for calamari, $31 for seared branzino, $32 for nori crusted tuna. I’m one of those people that doesn’t understand how seafood restaurants or steakhouses get away with charging these types of prices. However, they’re in line with your typical seafood restaurants and the food was delicious. Lure is definitely a restaurant for special occasions. The Verdict Lure Fishbar was a fun place to eat. Across the board, our food was delicious. The added bonus was the interior. The team at Lure did an incredible job making it truly feel like you’re eating while drifting miles off the coast in a luxury yacht. The prices are on the high side, but the service and food is there to back it up. Lure won’t be on my short list of regular places I go, but I will consider it for special occasions.
• • •


Lure Fishbar hasn't shared anything with you.

People are more likely to share with you if you add them to your circles.