Data-driven fundraising: Interview with Blackbaud

According to a study by software and services firm Blackbaud, as many as 57% UK non-profits have been struggling with turning their data into marketing and fundraising insight. While 30% of respondents felt they utilising data well, 24% said they were struggling to manage the sheer volume of data generated. 

“Social media data is rich in potential for charities, in terms of the insight it holds for understanding consumer behaviour, and as in industry we must do better at integrating this,” he said. “But with so much modern fundraising based around events and peer-to-peer, charities especially need to be able to analyse the data generated from online giving, both from those participating in the events and the friends, family and colleagues that sponsor them.”

#Social #Analytics    #Charities   #BusinessIntelligence  

Posted by +Dan Durrant via +Peter Feltham 

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