Four maturity stages of Servitisation

The trend analysts at Ascent Look Out foresee the phenomenon of servitisation transforming entire product industries: "from ‘technology-push and product’ oriented to ‘customer-pull and service’ oriented." The analysts suggest that both B2B and B2C companies have begun developing services as a way to grow income. They point to  "Software as a Service" (SaaS) as a viable example of servitisation which demonstrates how goods can be sold by the amount of functionality that they deliver to a customer within a particular timeframe. 

Developing a product business towards a service business typically involves four maturity stages:
1) Product manufacturer: sell products and charge for basic break-fix services.
2) Value added manufacturer: sell products and service to enhance the product performance.
3) Full service provider: replace products by (managed) services and enhance customers’ operational performance.
4) Integrated solution provider: take over (parts of) customers operations.

#Manufacturing   #Production   #DriveInnovation  

Posted by +Dan Durrant 

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