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HubNami
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Social Media Tools For Small Businesses
Social Media Tools For Small Businesses

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We are pleased to announce that we've given our marketing site a facelift this week with new graphics and easier navigation. For our users in Japan we have also translated all sections into Japanese. - See more at: https://www.hubnami.com/blog-en/introducing-new-and-improved-hubnami-site#sthash.JccRyzjT.dpuf
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Warriors vs. Cavs. Who's Winning The Battle On Social Media?

With the ‪#‎NBAFinals‬ heating up, both the Cleveland Cavaliers and the Golden State Warriors are putting together one of the most memorable NBA Finals in recent history. Both the ‪#‎Cavs‬ and ‪#‎Warriors‬ have been putting up some amazing numbers on and off the court. With the series tied 2-2 its no surprise to anyone that these teams are evenly matched and we can certainly expect this series to go to a game 7.
At ‪#‎HubNami‬ we like to ask the question “what other variables might have an influence on the game or performance of the players outside of coaching and individual talent?” We answer this question by analyzing two key metrics on social media, Fans and Engagements.
As you would suspect, just like on the court, both the Cavs and Warriors are battling it out across social media as well. What you might be surprised about is that even though the Cavs Facebook page has nearly 300K more fans, the Warriors fans are more engaged and have increased their fans by nearly 20% in the past 30 days on Facebook; compared to a 10% gain by the Cavs. ‪#‎StrengthinNumbers‬
Over the past 30 days, the Warriors have post a whopping 11.3 million engagements on Facebook alone, in comparison to the Cavs 10.6 million engagements over that same period of time.
So what does this all boil down to? The Warriors are winning the social battle! However, if the battle across social media is anything like what we have seen on the court, stay tuned. The Cavs could come back at any minute!
For more information or stats on any social channel go to www.HubNami.com
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Hi All,

Man oh man, the start up world has been a lot of fun for me the last couple months! And thank you to everyone in my LinkedIn network who has given me support, feedback, and advice on our social media startup Hubnami. It has been invaluable.

I wanted to take a minute and share a few of things I’ve learned as I’ve gone deeper into the fast paced world of social media. While leading the global marketing team at The North Face for six years I learned a ton about social media but digging deeper the last couple months has taught me several key things:

1) The social media marketing industry is reaching a more mature state.

2) All businesses big and small are trying to figure it out and are using multiple tools to manage their social media presence.

3) There are two golden social media numbers that we all have to pay attention to: audience growth and engagement.

Maturity of Social Media Marketing

It’s easy to forget that Facebook and Twitter launched less than ten years ago, but in that short period of time social media has gone from a new phenomenon to maturing industry. As TrustRadius pointed out in a recent survey of social media managers, we all went through a “hype cycle”. At first social media was touted as the ultimate marketing solution, but then disillusionment hit as measurement and management proved difficult. But now in 2015 all agree it’s a foundational pillar to any brand strategy. TrustRadius also pointed out that Google Trends shows a clear leveling off of searches for “Social Media Marketing” in 2011 after four years of rapid increases. It’s clear that social media is maturing. See the Trust Radius report at: https://www.trustradius.com/categories/social-media-management

Still No Magic Solution on the Social Media Management Side

The interesting thing is that even with the formalization of the industry, the tools social media managers are using to monitor, post, and analyze social media efforts are as diverse as social media itself. No one has created an easy-to-use all-in-one solution. In fact of 1,133 social media managers interviewed by VentureBeat they found that on average brands are using five or more different tools to manage posting, social listening, and monitoring. See VentureBeat’s report at: http://venturebeat.com/2015/04/21/28-social-media-management-tools-rated-scored-and-reviewed-study/

In our meetings with brands and agencies we are hearing the same thing: “Can’t someone bring these tools together in one place? I’m tired of using multiple tools.” The entire industry, including our startup Hubnami, are racing toward that goal.

The Two Magic Numbers we all Need to Track in Social Media

After two months of listening to clients, reading the industry reports, and working on our own solution at Hubnami it’s crystal clear to me that two numbers are key for all CEOs, CMOs, and social media managers to understand: 1) your total social media audience vs. your competition and 2) your engagement rate vs. your competition.

I remember when I started my career at Levi’s in 1998 and ecommerce was just getting going. There were a million different KPIs that marketers were using to track digital marketing efforts but in the end two numbers became the common language: traffic and conversion. I believe the same is happening with total social audience and engagement. In the end we all need to ask our teams a couple key questions: 1) what’s our goal for total social media audience growth and how does it compare to our competition? And 2) what’s our total engagement goal and how does it compare to our competition? These two metrics keep it simple enough for all team members to understand and I would argue are the two most important numbers in a modern brand strategy.

At Hubnami we are working tirelessly to build the perfect tool for social media managers around the globe. We have an incredible tool for competitor tracking right now (including automated weekly reporting on total audience and engagement). We are revamping our UX/UI for a July update that will greatly improve ease of use. Over the next several months we will be adding amazing functionality around broadcast and listening to deliver on what our clients in the US and Asia are asking for: more platforms, ease of use, broadcast, listening, and competitive analysis all in one tool. Stay tuned, we are going to nail it!

Best,

Aaron Carpenter

Chief Customer Officer

Hubnami
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Hubnami Enters Into Strategic Business Alliance With Transcosmos
San Francisco, CA May 18th, 2015 – HubNami, Inc., a fast-growing social media monitoring and analytics firm and transcosmos inc., a leading global business process company, today announced that they have signed a strategic business alliance to deploy HubNami’s analytics platform to transcosmos’ client base of over 100 companies throughout Asia. This partnership opens up a new suite of world class social media management tools to key Asian markets. HubNami platform highlights include: analytics, broadcasting and competitor tracking. Over 200 companies across a broad range of industries have registered for the company’s solution, including leading outdoor retailer, The North Face and mail-order giant Zulily.

transcosmos began providing social media services in May of 2011. Their current Social Media enterprise client base exceeds 100 companies. In recent years transcosmos has experienced increased demand for social media services including multi-brand operating systems, controls, risk management and marketing support.

Mr. Darshaun Nadeau, the CEO / Founder of HubNami commented: “Social media is an exciting online medium that is positioned to continue to grow by leaps and bounds in the coming years. Our new alliance with transcosmos gives both companies the opportunity to quickly grow our social media services not only in Japan, but throughout Asia and other global markets. We’re very excited about this alliance and look forward to working closely with transcosmos.”

About transcosmos, Inc. transcosmos launched operations in 1966. Since then the company has combined superior “human resources” with up-to-date “technological” capabilities to enhance the competitive strength of its clients by providing them with superior and valuable services. transcosmos currently offers Cost Reduction Services (Contact Center, HR/Financial/Sales Back Office, Order Management/SCM, System Development/Management etc.) and Sales Expansion Services (Big Data Analysis, Internet Advertising, Website Construction/Management, Smartphone/SNS Utilization, Telemarketing etc.). transcosmos continues to pursue operational excellence by providing these services through our 133 locations in 18 countries with a focus in Asia. Furthermore, following the expansion of E-Commerce market on the global scale, transcosmos provides a comprehensive, one-stop global E-Commerce service to deliver our clients' excellent products and services to consumers in 39 countries. transcosmos aims to be the "Global BPO Partner" of its clients to provide them with high quality BPO services on a global scale.

About Hubnami, Inc. Hubnami was founded in 2014 in San Francisco, CA, and currently operates in the US and Japan. Hubnami provides enterprises with social media analytics to optimize global social media efforts. Products include proprietary tools to streamline competitive tracking for social media managers, analyze competition, identify top performing content, and publish across all social media platforms. The site is offered in both English and Japanese.

- See more at: https://www.hubnami.com/blog/en/2015/05/18/hubnami-enters-into-strategic-business-alliance-with-transcosmos#sthash.HBG9dmGZ.dpuf
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HubNami offers a powerful social media tool that allows users to monitor, engage and optimize all of their social media campaigns. 
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