- Delfosse DesignsPresident, 2000 - presentDelfosse Designs is a 100% female-minority owned business offering expertise in a variety of areas such as office administration, print and digital media creation, event management and technical assistance services.
- Robert Morris UniversityWeb Design, 1998 - 2000
Tidy Cats Lightweight Wins with Product Innovation and a Directed Market...
Nestle Purina’s Tidy Cats LightWeight cat litter has a simple brand promise: It’s half the weight of other litter. This product innovation a
How Intuit is Turning Technology Innovations and 100k ProAdvisors into G...
Intuit’s Global B2B Market Strategy Brings QuickBooks to the World Intuit, along with its QuickBooks brand, is known for turning customer in
Motorola Mobility: A Workplace Designed for Collaboration
The Continuing Influence of Millennial Workplace Sensibilities Recently, I enjoyed visiting Motorola Mobility’s space in Chicago’s Merchandi
QuickBooks Enjoys 80% Market Share with 29 Million Small Businesses But ...
Case Study: How QuickBooks’ Innovative Market Strategy Spurs Growth in a Mature US Market Intuit QuickBooks operates in the small business m
Amazon Tests a Millennial Market Strategy with its First-Ever Retail Store
Amazon and Purdue raised some eyebrows in February with the opening of Amazon’s first-ever retail store, located on the university campus. T
Glad, Sad or Mad? Driving Business Results with Emotional Marketing Stra...
Have you ever wondered why some ideas catch on and others don’t? There are at least five major reasons that Wharton Professor Jonah Berger i
B2B Strategy Trend: ‘Right Now’ Trumps Long-Term Planning
Recently, through work with my firm Insight to Action, I’ve noticed a troubling B2B pattern: management’s desire to focus on immediate comme
The New Year’s Networking Resolutions That Will Advance Women’s Careers
Women are social by nature, and it’s one of our strengths we can bring to the workplace. But a recent comment from a friend gave me a wake-u
Three Life-Changing Lessons I learned from Louis Zamperini
Have you ever been in the presence of a hero? A real, genuine, through-and-through hero? I have … when I met Louis Zamperini a couple of yea
The New $19 Billion Education Market: 38 Million Grandparents Giving the...
In the past year, I’ve had multiple in-depth conversations with moms and dads about the choice of elementary, middle school or high school f
Does the Family ‘Tech Doctor’ Prescribe Your Technology Brand?
How Adult Children Influence their Parents’ Growing Technology Demand With the holiday season upon us, new technology is high on everyone’s
Millennials in the Workplace: More Collaboration, Less Private Space
Workplaces are currently experiencing a dramatic transformation, led by the upcoming Millennial workforce majority. As I explored previously
Young Adults and Sages: Aspirational Customer Segment Names Get Respect
Names are an important starting point to frame how we think about brands and customer segments in both B2B and B2C. In the case of customer