Why Repurposing Will Be A Necessity
As content creators, producers and creatives, I believe it's going to be more and more important to figure out how to repurpose each piece of content we create.
The day's of creating a killer video or a piece of content that will be shared over and over I believe are gone. If they do happen, it's going to be few and far between. Shelf life for content is growing smaller and smaller. For creatives to survive, they must brainstorm and learn the best way to reuse each piece of content.
For example, take this trailer I created for The Manly Pinterest Tips Show
. When I first released this trailer, people were blown away, they re-shared it even if they weren't interested in Pinterest. However, since I first released it, engagement has dropped off and comments have dried up.
I couple of years ago, that trailer would probably have been good for a whole season of an Internet show. But with all the great content coming out today, it's becoming easy to be lost in the noise.
Now, it's not practical for me to create a new trailer for each episode of the show. I just don't have the time. But how could I use the content I already have to re-energize the trailer and create some new buzz?
I decided because I was having +Peg Fitzpatrick
and +Rebekah Radice
on the show that I wanted to do something special. So I wrote out a short script and filmed an extra minute and broke it in to the trailer in an interesting (I hope) way.
Instead of losing a day or two creating an entirely new trailer, I was able to shoot, edit and add effects in one evening. It essentially gave the old trailer new legs for promoting the show.
I wrote this long post to urge you to really be thinking about how you can repurpose your own content. As creatives, it can be really easy to get overwhelmed by trying to be creative all
of the time. And with the speed of new content coming out daily, it can really be stressful.
So let's use this community to help each other with ideas on re-purposing our art, ideas, and passions.
I know +Dustin W. Stout
is passionate about sharing. I think this community can be a awesome resource if we use it together.