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4 Web Marketing
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Web marketing strategies including SEO, SMO, map marketing, content production and marketing, video Market etc
Web marketing strategies including SEO, SMO, map marketing, content production and marketing, video Market etc

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*Selecting #DigitalMarketing for #Hotels
CHEAP / EFFECTIVE SEO FOR HOTELS
Cheap SEO for hotels doesn't mean good hotel SEO. It seems everyone with a mobile phone in India or the Philippines is a cheap digital marketing expert. If you're lucky you'll get a modest increase in site popularity and improved #revPAR. Do you get sick of all that email spam from experts with web mail (eg: seoExpert@ hotmail-com) addresses that don't give a clue to their website? When you can't assess the spammer's own site, let alone online success of their clients' phrases in SERPs (Search Engine Result Pages), then tell your PA to not waste a second to delete unprofessional web mail spam from your in box. When selecting an #SEO consultant, ask: 'What COMPETITIVE phrases have you achieved for your clients? Screen shots of some of our winners: Never select an SEOer on price.

HOTEL DIGITAL MARKETING KPI SETTING:
You might have an in-house hotel marketing manager or outsourced digital marketing agency but who's training them and managing hotel marketing performance expectations / KPIs? Just because a good web designer added a page to their site that offers digital marketing, doesn't mean they're digital marketing specialists. Your hotel GM might be happy with digital marketing performance because revPAR improved by 50% over the past year but doesn't realize it could have been 300% if wiser digital marketing strategy recommendations were implemented.

HOTEL MARKETING BUDGET: Promotion Via OTAs or Directly on Your Own Hotel Marketing Campaign:
Other KPI's such as occupancy rates matter little if the cost of filling rooms are so high because your hotel gave rooms away at near cost in a price cutting war with other local hotels and or paid a high commissions to OTAs. The other problem with bookings via OTAs is that your hotel has less chance to build a comprehensive customer profile for re-marketing in the future and the customer recognizes the brand of the #OTA better than your hotel's #brand.

GROWING THE TOURIST PIE:
Rather than compete with other local hotels, we believe growing the tourist pie is better for not only your hotel but also all the subcontracting small businesses in the local community your hotel is located in. When your hotel and subcontractors prosper, all can become more generous with corporate social responsibility (CSR). With that regard when we deliver web marketing seminars to hotel executives, we're also happy to provide some free training and advice to marketers of local charities and not-for-profit organisations. As a hotel GM you might feel uncomfortable leaking our winning IP/strategies out to community groups but if you're a contributing member of, for example the local hotels association, then an hour of our time with digital marketing advise in promoting your city or destination isn't going to sink your ship.

HOTEL MARKETING THAILAND AND VIENTIANE
Our digital marketing agency office in Perth Western Australia is only a short flight away to SouthEast #Asia. 3 hours to Bali, 5 hours to Singapore, 6 hours to Thailand where we'll be at our home near #Vientiane, Lao, mid December 2017 to late January 2018. Any hotels there wanting to exchange digital marketing training of hotel executives and content marketing / VR video/VR photo production should contact 4 Web Marketing to arrange a fam tour (familiarisation tour) of your hotel and tourist attractions near your #hotel. #HotelSEO
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Site popularity of hotels in Vientiane Lao. #Laos
SITE POPULARITY OF VIENTIANE HOTELS COMPARED
Four hotels improved their site popularity.
Site popularity is a KPI of the hotel's web marketing, not the quality of the hotel. If your hotel marketing manager is not including site popularity stats to the GM from an independent source such as alexa.com on a monthly basis, then contact us and we can report it for you. We'll be at our home 18km up stream #MekongRiver  from Vientiane mid December 2015. www.hotelmarketingasia.asia  Google 1st for:
► hotel marketing asia
► hotel marketing thailand
► hotel marketing bali
► hotel marketing australia
etc: plus.google.com/u/0/b/113500143925738180425/collection/AAdJZ
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Value of tourism to the Thai economy.
Tourism stats show #tourism is a major driver of the Thai economy, contributing 17% of GDP.
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CHEAP #360PHOTOS IN PERTH
Good for #propertyphotography including #photography for #RealEstateAgents, #Hotels, #ShoppingCentres, #restaurants, #ShowRooms, #builders, #interiordecorators, etc. Example set of #photos of a house in Perth: Bedrooms, Kitchen, Living / Dining, Bathroom, garage, exterior front and back yards. Total $90 plus travel costs. See examples here: https://goo.gl/photos/D5Snf7XudkGRGKw1A .
Both Google and FB automatically convert distorted .jpg like this one into amazing #photospheres you can pan up down sideways with your mouse or if you're wearing #VirtualReality #VR goggles, with the tilt of your head. With goggles they're also 3D, a real VR experience of your #property in #Perth.
Because of the large MP4 file size of videos, they are $70 per minute of run time extra. You'll need to bring your thumb drive to our office to transfer #VRvideos from our camera and unless you're prepared to upload them through the night, you should have an #NBN connection of about 100 mb/second. For more information phone 0418 958 799
360 Video example: https://www.facebook.com/patrick.l.griffin/videos/1384083671625164/
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We're still Google first for many competitive phrases such as "hotel marketing asia" etc. hotelmarketingasia.asia
We're at our home office near #Vientiane , marked with the star on the map of #Asia . #ASEAN   Hotel GMs, marketing managers and CFOs are welcome to get free tips and linked pins on www.mapgoogle.org
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We're still Google first for many competitive phrases such as "hotel marketing asia" etc etc. www.hotelmarketingasia.asia We're currently at our home office near #Vientiane, marked with the star on the map of #Asia. Will be back at our #Perth office early January 2017
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A good article by +Thomas Magnuson about finding a market, creating a stand tall differentiation, marketing, partnerships, community co-operation etc.
The Story Of Wallace, Idaho
The Story Of Wallace, Idaho
access.myrangemail.com
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Tracking site popularity +4 Web Marketing clients and other sites.
Current and past marketing clients can see monthly site popularity from the link to the downloadable spreadsheet at the top of www.sitepopularity.biz Data source is Alexa.com/siteinfo
Site Popularity Report
Site Popularity Report
4webmarketing.biz
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