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Karim Sarkis
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The Default Choice, So Hard to Resist
By STEVE LOHR
IN the wide-open Web, choice and competition are said to be merely “one click away,” to use Google’s favorite phrase. But in practice, the power of digital distribution channels, default product settings and traditional human behavior often matters most.

http://www.nytimes.com/2011/10/16/technology/default-choices-are-hard-to-resist-online-or-not.html

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