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Darryn Swaby
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Somerset Celebration of Literature 2016: Gabrielle Tozer
The  Somerset Celebration of Literature  is a festival hosted by Somerset College dedicated to the celebration of all things reading and writing.  On Thursday 10 March I was fortunate to accompany a Year 10 cohort on an excursion I didn't have to organise. ...

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Ipswich One-Act Play Festival 2015 - Youth Results
Best Play: The Higgledy-Piggledy Whooping Book of Tales , Dramaworks Best Director: Louisa Snelling, The Higgledy-Piggledy Whooping Book of Tales , Dramaworks Best Youth Actor: Lachlan Smith as Narrator & Nora in Tracking The Gang , KSP Theatre Inc. (Junior...

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Beenleigh Festival of One-Act Plays - Youth Results
Best Play: Us and Them , BTG JETS 2nd Best Play: The Gallery , Rivermount College Best Director: Benjamin Bray, Us and Them , BTG JETS Best Actor - Male: Robert Ashworth as Ant (Male) in The Gallery , Rivermount College Best Actor - Female: Anastacia Baggle...

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To be seen, you need to be found…
People always ask how to share their photographic work with more people, and the easy answer is: to be seen, you need to be found first. The internet is full of amazing content, and - yes - a lot of crap as well. Cutting through all the noise is not an easy task, and creating meaningful, beautiful, interesting or intriguing content is key. While essential, it is only the first step. Then it's about the right social outlet, format, wording, sharing, hash tagging etc, to attract viewers, share beauty, ideas, stories, not to forget personality, opinion, advise, all important parts of what makes us artists.

Wouldn't it be just awesome if there would be only one social network, where everyone mingles? Maybe, maybe not, but fact is, there are tons out there, all different, with different approaches, different looks, and in parts different users. So: Where should we be?. The correct answer is as much personal as depending on what you'd like to achieve, but in most cases, the answer is "pretty much everywhere".

There are tons of guides floating the inter webs about best practices on how to use all the different platforms, at the end of the day however everyone has to find their own "perfect mix", whatever works for you. I personally prefer Google+, simply because it's the best looking, I'm a visual person. Most of my clients however are on Facebook, on G+ I mainly connect with like minded people, artists, photographers, painters, the awesome kind. Twitter is not really for me, I should use it more often I guess, but it's not really my thing. And then there is Instagram, the Facebook wild child, which is far bigger and more important than most people might think. Not to forget the worlds most frequent "copy" zone Pinterest, the business and job central LinkedIn, a gazillion YouTube channels, plus many others, far too many to list.

With all this craziness and all the opportunities out there, what to do? How can people find us? I believe, a good starting point would be to create a personal central hub, be it your own website, or - if you like to go all out - a dedicated "switchboard" for your life in the cloud.

Here's my example of such a hub: http://sbp.social

Will this create more followers? Not really, but it makes your life easier. Whenever you talk to people - you know - the thing we do in real life, at events, out and about, in business meetings and on the phone, at barbecues and kids birthday parties, we tell them one simple place to find us, and then it's up to them to pick whatever platform they like the best.

As for the ultimate two questions a) how to create millions of followers and b) how to turn every follower into real life dollar profit, I'm sorry but I'm the wrong guy to answer those question. Of course I'd love to be seen, featured, heard, loved, I'm an artist and I have feelings, I need my high-fives and cuddles. But at the end of the day, I am here because I love what I do, not for numbers or likes. And this may just be the most successful strategy overall. Do it for the passion!
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Monster truck by the broadwater. by DarrynSwaby on Flickr.

Just follow this link to see and comment on this video:
https://flic.kr/p/vRY4se
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