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- The moe boom and bust came afterwards. 2006-2011. Pretty much full on pandering to the otaku crowd in Japan, who bought merch in all shapes and sizes, until suddenly, they didn't. I do tend to forget about the earlier problems, though.4w
- JD Cowan+2It was the perfect storm of bad management and the overseas industry going insular. There's a reason there's such a hard drop off of anime fans from that era more than any other. Ask any old fan when they stopped keeping up and the answer is always between 2006-08.
It hasn't worked out well for anyone.3w
- JD Cowan+3For example, these were Bandai's top sellers before they shuttered their doors. http://www.animenewsnetwork.cc/feature/bandai_downsizing_ken_iyadomi_interview
Cowboy Bebop (absolutely #1)
The Melancholy of Haruhi Suzumiya
Mobile Suit Gundam Wing
When they stopped making series like 4/5 above, the audience left. Even Haruhi isn't a straight moe series.
While the Lucky Star manga did well for them, the anime did not. It's volumes were the fastest ever to hit the clearance bin. And neither did K-On make a splash, which they overpaid for. Even when Sentai got it, it still made no impact. In Japan, moe barely ever cracks the top 30 monthly manga sales and it is never on the sales charts here.
These were the top 30 selling manga of the first half of 201 in Japan:
Moe is not strong enough to hold the industry up. I have no idea why saying this is controversial. It wasn't what built it, the audience will never be replaced, and there is no wide appeal to attract new audiences. The slump post-2006 is because the licenses were not what the core audience wanted, so they walked away.
The industry messed up. Moe is not good enough to hook audiences. It should have remained a niche focus. Part of the mismanagement is due to this stupid decision.3w
- Very educational.3w
- Those figures illustrate my point quite nicely. Moe anime really served as a loss-leader to sell trinkets, statues, and stuff to the big spending whales of the 1% of the 1%. When the Spaceballs the Merchandise(TM) approach failed because those whales ran out of money, or wasn't present, as in the United States, moe series rarely stood on their own. And the same goes for many kickstarters, online games, and other genres/mediums. They only last until the whales leave. (Which should be a warning to a hell of a lot of Youtubers and Twitch streamers.)3w
- Can confirm. Checked out when that moe shit hit. Stuck with the good stuff and started going backwards in time.3w
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