Elizabeth Harrington is Owner of Qualmarque, LLC, where she is responsible for managing and conducting market research with particular focus
on qualitative research, and developing and maintaining client
relationships. Prior to starting
Harrington Research Associates, Elizabeth served as Vice President at Weinman
Schnee Morais Inc, a full service market research company.
At WSM, Elizabeth conducted and oversaw
studies involving qualitative and quantitative market research with a wide
range of target markets and in diverse industries. In that capacity, she maintained long-term
clients, including Fortune 500 companies.
Elizabeth’s core competencies include focus group moderating, in-depth interviewing, ethnographies, and online research, in such areas as copy research, brand identity, concept and product development, and market understanding. Elizabeth has a Ph.D. in Developmental Psychology from City University Graduate Center.
- Qualmarque, LLCOwner, 2009 - present
- Weinman Schnee MoraisVP, Market Research, 1994 - 2009
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