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Genuine

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Will GoPro become a key player in the #contentmarketing space?   
Will GoPro become a key player in the content marketing space?
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Best Marketing Digitial Service in Massachusetts. Great Results! http://www.massachusetts-businessdirectory.com/company-genuine_366009
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Trouble managing client deliverables while juggling the challenges of other clients and their needs? Join us at the +MITX Art & Science of Data Summit on June 23 to hear how Boston's top agency leaders manage! http://bit.ly/MITXArtDataSummit
Don’t miss the MITX Data & Analytics Summit on June 23rd! Explore topics like data driven storytelling, digital privacy, analytics for agencies, predictive analytics and more.
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In a first-of-its-kind agreement, +ESPN  and +CABLEVISION®  are sharing audience data to provide better ROI on media spend for advertisers. 
http://bit.ly/ESPNCablevisionROI
ESPN and Cablevision have agreed to share audience measurement data that will allow for more accurate ROI on media spend.
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Brands using #BigData  to create personalized customer experiences is having an identity crisis http://bit.ly/BigDataIdentitycrisis
With only 6% of marketers having a single view of the customer, big data has an identity crisis on its hands.
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What's considered healthy for brands doesn't mean it is according the FDA guidelines. Is your brand's health claim as accurate as you think?  http://bit.ly/HealthyBrands
With health standards changing at a rapid pace, brands that stand for health need to roll with the punches.
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Feminism + Advertising = Femvertising. Are brands engaging or enraging audiences with these types ads? http://bit.ly/FemvertisingBLake
Feminism + Advertising = "Femvertising." A new category of advertising that may already be overcrowded with meaningless campaigns.
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It's been a great week for +DrupalCon LA attendees and we definitely can't wait for DrupalCon... New Orleans in 2016!
http://bit.ly/DrupalConLAMiles
DrupalCon LA came and went, and our Associate Director of PHP, Mike Miles definitely learned a lot this week!
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A front-end developer walks into DrupalCon, a back-end developers' conference and... http://bit.ly/DrupalConDay3JRainis #DRUPAL   #PHP   #sass  
Jake Rainis, Genuine's Sr. UI Manager/Developer's details his experience at DrupalCon LA as an attendee and a presenter.
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What did Day 2 of +DrupalCon LA look like for our Director of PHP, Mike Dawson? http://bit.ly/DrupalConLADay2 #drupal   #php   #developers  
Genuine's Director of PHP, Mike Dawson recounts his first full day at DrupalCon LA and the great amount of knowledge gained from the sessions!
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Our VP of Technology, Mike Norman attended +Acquia's annual Partner Summit yesterday at +DrupalCon LA. Read all about it! http://bit.ly/DrupalConLADay1
Day 1 of DrupalCon LA included Acquia's Partner Summit that provided a glimpse into Acquia's roadmap for 2015 and beyond, and updates to its education initiatives.
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Attending +DrupalCon LA next week? Be sure to check out +WeAreGenuine's Sr. UI Manager and Developer, Jake Rainis' session: "Front End Efficiency with BEM Syntax and Atomic Design" on Wed. 5/13! http://bit.ly/DrupalConLA
Genuine developers are heading out west for DrupalCon LA and Jake Rainis, senior UI manager and developer will be presenting his session "Front End Efficiency with BEM Syntax and Atomic Design" on May 13.
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Genuine is a full service, digital-first agency.
Introduction
Founded in 2005, Genuine is a full service, digital-first agency. Driven by the pursuit to #InventTogether, Genuine helps brands embrace the rapid pace of change, by inventing new ways to positively impact their customer’s connected lives. With deep expertise in insightful strategy, well-crafted creative, impactful media and technology that performs & pioneers, Genuine works with ambitious brands across a diverse range of industries and around the world, including Novartis, Akamai, Red Hat, Johnson & Johnson, Spartan Race, WellPet and Lysol. A proud member of the IPG group of companies, Genuine has offices in Boston, New York, Chicago and San Francisco. Let's #InventTogether.
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(617) 451-9700
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500 Harrison Ave, 5R Boston, MA 02118