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Genuine Interactive
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Genuine Interactive

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It's been a great week for +DrupalCon LA attendees and we definitely can't wait for DrupalCon... New Orleans in 2016!
http://bit.ly/DrupalConLAMiles
DrupalCon LA came and went, and our Associate Director of PHP, Mike Miles definitely learned a lot this week!
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Trouble managing client deliverables while juggling the challenges of other clients and their needs? Join us at the +MITX Art & Science of Data Summit on June 23 to hear how Boston's top agency leaders manage! http://bit.ly/MITXArtDataSummit
Don’t miss the MITX Data & Analytics Summit on June 23rd! Explore topics like data driven storytelling, digital privacy, analytics for agencies, predictive analytics and more.
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In a first-of-its-kind agreement, +ESPN  and +CABLEVISION®  are sharing audience data to provide better ROI on media spend for advertisers. 
http://bit.ly/ESPNCablevisionROI
ESPN and Cablevision have agreed to share audience measurement data that will allow for more accurate ROI on media spend.
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Brands using #BigData  to create personalized customer experiences is having an identity crisis http://bit.ly/BigDataIdentitycrisis
With only 6% of marketers having a single view of the customer, big data has an identity crisis on its hands.
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What's considered healthy for brands doesn't mean it is according the FDA guidelines. Is your brand's health claim as accurate as you think?  http://bit.ly/HealthyBrands
With health standards changing at a rapid pace, brands that stand for health need to roll with the punches.
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Feminism + Advertising = Femvertising. Are brands engaging or enraging audiences with these types ads? http://bit.ly/FemvertisingBLake
Feminism + Advertising = "Femvertising." A new category of advertising that may already be overcrowded with meaningless campaigns.
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Genuine Interactive

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A front-end developer walks into DrupalCon, a back-end developers' conference and... http://bit.ly/DrupalConDay3JRainis #DRUPAL   #PHP   #sass  
Jake Rainis, Genuine's Sr. UI Manager/Developer's details his experience at DrupalCon LA as an attendee and a presenter.
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What did Day 2 of +DrupalCon LA look like for our Director of PHP, Mike Dawson? http://bit.ly/DrupalConLADay2 #drupal   #php   #developers  
Genuine's Director of PHP, Mike Dawson recounts his first full day at DrupalCon LA and the great amount of knowledge gained from the sessions!
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Our VP of Technology, Mike Norman attended +Acquia's annual Partner Summit yesterday at +DrupalCon LA. Read all about it! http://bit.ly/DrupalConLADay1
Day 1 of DrupalCon LA included Acquia's Partner Summit that provided a glimpse into Acquia's roadmap for 2015 and beyond, and updates to its education initiatives.
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Attending +DrupalCon LA next week? Be sure to check out +WeAreGenuine's Sr. UI Manager and Developer, Jake Rainis' session: "Front End Efficiency with BEM Syntax and Atomic Design" on Wed. 5/13! http://bit.ly/DrupalConLA
Genuine developers are heading out west for DrupalCon LA and Jake Rainis, senior UI manager and developer will be presenting his session "Front End Efficiency with BEM Syntax and Atomic Design" on May 13.
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Strategists & UX designers create better experiences, together, just like PB&J #InventTogether http://bit.ly/StrategyUXSPerlman
Strategists and UX designers are meant to be together, like peanut butter and jelly, to create the best experiences for consumers.
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In their circles
32 people
Have them in circles
56 people
RSW/US's profile photo
Lynne Sarao's profile photo
Heather Molina's profile photo
Rahul Mulchandani's profile photo
Chris Schmechel's profile photo
Paul Thibedeau's profile photo
Sullivan Tire Corporate Headquarters's profile photo
dominic garvin's profile photo
Lilian Ma's profile photo
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(617) 451-9700
Email
Address
500 Harrison Ave, 5R Boston, MA 02118
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Genuine is the digital agency built for the age of engagement.
Introduction
Genuine is a digital agency that provides digital strategy, web design and development, mobile, social media, analytics, and innovative technology services to engage audiences across all digital channels. The independent full service agency is known for successfully combining business goals and engagement strategies to create game-changing digital experiences for its clients.