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Geib Direct
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Trish Geib: Financial copywriter specializing in selling systems to traders.
Trish Geib: Financial copywriter specializing in selling systems to traders.

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I read an article today that said 30% of internet traffic is pornography. If that's true, I'd venture to guess most of the rest is LOLCATS.
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The new Audi commercial is very effective. Why? It doesn't scream "advertising." Instead it hooks you with a story. You're immediately asking yourself, "What is it that's NEVER needed a tow?" You want to hear the end of the story, so you pay attention. Then the commercial masterfully shows you the product's major benefit: "you'll never get stuck", while Ahab provides proof in the form of a testimonial: he's never had to tow one. Finally, your curiosity is satisfied when you get to the punchline: The car that Ahab has never hooked? Audi Quattro! (...with it's pretty eyes). I don't know about you, but it makes me want to buy an Audi. Great job!
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After a wonderful, extended stint as a stay-at-home mom, I'm happy to be back to work writing copy for the B2B world!
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