I actually strongly disagree with alot of your article.
I don't particularly care that it looks like an Iphone because as many have said that borrows from HTC design.
What I don't like is that once again HTC have diluted their product range with yet more devices and still somehow ironically call this device a new One, a name reserved for flag ships while again making this "new One" yet another number that has failed to live up to its name since the One S and One X were released at the same time.
The M8 was an utterly brilliant device and the M9 got criticism for looking like the M8, so I don't really understand how you can say it goes back to being looking like an M7, when all the online criticism suggests otherwise.
I am the 1% and I need the fastest HTC can offer, which is why I am delighted the M9 is still just that.
As you know I had the M8 on launch day and had the M9 prior to launch, you have suffered with me as we attempted to get ARHD out that first time, much of the M9 struggle was to do with the 64bit chip, something that will still occur with the A9 albeit in its second generation with Android 6.0
The M9 design is stunning, but somehow HTC have undersold it and became far more engaged around the overheating issues, yes it had them, its a metal phone and draws heat away, it will happen. Its how cooking works for example. The M9 is a refined device and my continued development on my own ROM (ARHD hasn't been updated in 3 months) have it running oh so sweet and I am really excited about the potential it has with Android 6.0 - the Snapdragon is the flagship chip that Google themselves chose, its going to be insanely optimised right from the start - no inital struggles, but looking forward to that learning curve as it hits.
All the A9 is going to do is lead to less sales (due to folks stuck in new contracts) when the real flag ship time comes again in February. Sadly ( ;) ) I might find myself buying a new contract as I change countries and I really hope HTC throws the kitchen sink at a single device, full of risk with USB-C (they told me tonight they would look at it when more devices were out there with it - where is the risk and innovation of old?), lets get new tech in there too, no fingerprint reader was a huge mistep in my opinion and my only qualm about the M9 as it exists is the lack of innovation on the screen.
The A9 is a great midrange device (at least the US iteration, the UK version is bizarely gimped) but how mid range is it? The UK retail price is £420.99 but you can pick up an M9 for £409 (Expansys) - why is a midrange device costing more than a real flag ship? Where does this leave the Desire line? May apply to the UK only as the US device is much better and cheaper, truly bizzare.
With HTC nothing but good things, but as usual some very confusing decisions in there.