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Strategic Market Solutions LLC
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The Internet has certainly upended B2B marketing. Keep in mind that – when a customer visits your site or reaches out to you – he or she has probably done quite a bit of research. In other words, you need to find ways to become top-of-mind.
Yet marketing can be expensive – and far from perfect. The fact is that there is much noise in the market, which makes it tough to stand out.
https://sms-leadgen.com/b2b-marketing-without-breaking-the-bank/
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In this video, Entrepreneur Network partner Ben Angel begins by covering the importance of the opt-in page. This page can be a portal to any sort of free offering, including a free book or a free webinar series.
An important aspect to an effective opt-in page is its design. Without a compelling design, there will be fewer conversions from the leads you may be generating. If you're at a loss for crafting an interesting design, go online and look for templates that are simple and uncluttered.
https://sms-leadgen.com/does-your-website-have-this-important-lead-generation-feature/
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The Internet has certainly upended B2B marketing. Keep in mind that – when a customer visits your site or reaches out to you – he or she has probably done quite a bit of research. In other words, you need to find ways to become top-of-mind.
Yet marketing can be expensive – and far from perfect. The fact is that there is much noise in the market, which makes it tough to stand out.
Then what are some of the approaches to take to boost the results of your B2B marketing – especially when you do not have large amounts of resources?
https://sms-leadgen.com/b2b-marketing-without-breaking-the-bank/
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While business-to-consumer (B2C) marketing has embraced the power of data, business-to-business (B2B) marketing has been surprisingly slow to catch on. Companies that want to compete in the B2B marketplace need to be as sophisticated as their B2C cousins by using data to accurately target and market to potential customers.
Believe it or not, an online shoe retailer uses far more advanced data-based marketing tools to sell a $50 pair of shoes than a major SaaS provider selling software that costs thousands of dollars per month. https://sms-leadgen.com/what-b2b-marketers-can-learn-from-b2c-marketers/
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In this video, Entrepreneur Network partner Ben Angel begins by covering the importance of the opt-in page. This page can be a portal to any sort of free offering, including a free book or a free webinar series.
An important aspect to an effective opt-in page is its design. Without a compelling design, there will be fewer conversions from the leads you may be generating. If you're at a loss for crafting an interesting design, go online and look for templates that are simple and uncluttered.
http://sms-leadgen.com/?p=1803
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While business-to-consumer (B2C) marketing has embraced the power of data, business-to-business (B2B) marketing has been surprisingly slow to catch on. Companies that want to compete in the B2B marketplace need to be as sophisticated as their B2C cousins by using data to accurately target and market to potential customers.
Believe it or not, an online shoe retailer uses far more advanced data-based marketing tools to sell a $50 pair of shoes than a major SaaS provider selling software that costs thousands of dollars per month.
http://sms-leadgen.com/?p=1803
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Are you leaking your gated content in organic search?
Personally, I’m not a fan of finding portable document format (PDF) documents in the search results.
There are multiple reasons why PDFs are not ideal for an organic searcher to land on:
• Most PDFs do not have navigation, so users are forced to read through to find what they want.
• More often than not, webmasters don’t link to their website from the PDF.
• If there are no links in a PDF, so the opportunity for a call to action is lost.
• PDFs can’t house analytics tracking code.
• PDFs aren’t as malleable as web pages. You can’t add many fancy enhancements to a PDF.
https://sms-leadgen.com/lead-generation-funnel/
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Business-to-business (B2B) companies face unique challenges when it comes to sales and marketing, and it can be even more difficult for industries that have long lead times. For example, take the architecture, engineering and construction industry: The sales cycle can be anywhere from six months to a year (or more) and deals are worth millions of dollars. A lot is at stake and time is of the essence.
What role does a marketing department have in closing these high-value deals? http://ow.ly/5hTM30l293m
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In today’s digital world, it’s difficult to find someone who doesn’t engage on social media no matter what demographic they are in. Gone are the days of being nervous of our parents having a Facebook account when in these times family events and social gatherings are easier to plan online.
Key Stat: According to the Pew Research Center, nearly 70% of adults in the US are on at least one social media site.
If you’re in the business of gaining prospects, your role will be a lot more challenging if you don’t take advantage of the information your potential clients already provide online. Investing in social media lead generation (using social for prospecting new leads) is extremely effective when done right.
Interested in learning how to get started?
The following steps will take you through what to look for when it comes to navigating social media platforms for prospecting success.
http://ow.ly/fWxe30l0mAd
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After last week’s Cannes Lions festival, you can bet that the next big thing is on every forward-thinking marketer’s mind. In the era of big data, artificial intelligence and rapid innovation, change is the only constant. While marketing has without a doubt gone digital, we are simultaneously seeing a revival in human-centric thinking — a shift toward catering to individuals with deeper empathy and care, though now at scale.
This evolution is especially pronounced in the business-to-business (B2B) industry.
https://sms-leadgen.com/the-future-of-b2b-marketing-a-much-needed-human-touch/?platform=hootsuite
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