Reminds me of something i have taped above my desk that I learned from New Home Sales guru Jeff Shore:
"Advertisers understand a very important principle: the product isn't about the product - it's about how the product or service improves the user's life."
My focus is on Search Engine Marketing (SEM) in Calgary. I specialize in Search Engine Optimization (SEO) as well as Pay-Per-Click (PPC) programs like Google Adwords, display networks, remarketing, and the systems, analytics, and conversion strategies that go with them.
I also love helping people and organizations to manage disruptive technology and complexity by designing flexible systems that can adapt to today's quick-changing environment.
I blog on social media and at RobertCollins.ca