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Right Media Plan
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Right Media Plan is a tool developed by Stylus Arts. Create Classified or Display advertisement Media Plan.
Right Media Plan is a tool developed by Stylus Arts. Create Classified or Display advertisement Media Plan.

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Newspapers turning ads into dollars

 Newspapers have eventually become an inseparable part of modern life. Every second person starts their day by going through the latest news with a cup of tea. For some, it's like unimaginable is a morning without the daily newspapers. It is because of the fact that newspapers are seen in every corner of the world. They are printed and published in almost every language known to humans across the world. Newspapers are rightly called as 'mirror of the world', as they reflect and show up the latest happenings and trends from every nook and cranny of the world.

newspapers turning ads into dollars

 Today, the competition is so robust that each and every business owners irrespective of their size are seeking the assistance of advertising to help them enhance recognition, new foot traffic, product sales, and repeat business. The most common advertising channel includes TV, radio, Internet, magazines, social media and newspapers. Although branding your business using non-print outlets like radio or TV can be beneficial, but still the newspaper advertisement offers ample of benefits that make the investment on your part valuable.

 The oldest form of advertising is still the most effective way for reaching out a large number of people.

 For sure, newspaper advertisements are in existence for longer than any other type of advertising that can be seen today and are still in the top priority for the type of advertising that businesses think first about doing. Newspaper ads can actually do a lot more than only advertising one product or just one sale- every ad can work really powerful to bring in more customers, and then bring in them back again & again.

 They're a great way of reaching out a large crowd of people, particularly those people who are 45 plus, and are tended to read the paper unfailingly & more frequently as compared to younger demographic groups who depends on social media, n others to get their news. And businesses can target their ads to the target markets by displaying ads in the section(s) that most closely relate to their specific target audience, be it business, sports, or lifestyle.

 Today, big e-commerce industries such as Flipkart, Amazon, etc. are effectively using newspapers as an important medium to advertise & flaunt their products. Even the big brands like Samsung, Sony, Videocon and others leverage the full potential of newspaper advertising. Through newspaper ads, they easily grab the people's attention & make them aware about their new product launch or any upcoming sales.

 In this modern time, the role played by newspapers is really very important in promoting business, commerce, and trade. Big brands and businesses promote their products in large ads on papers. Catering to every taste and every need, newspapers present the whole world. Totally they play a vital role in life and part of human beings.
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Why newspaper advertisement will never die?

Most of the people's day start with 2 paid things- first that connects them to the nature: Milk, and the second that connects to the world: Newspaper! Though newspaper's life is only of 5-10 minutes, still it is the most powerful medium to get be updated about the happenings around us. Newspaper is the mirror of the society & the world.

why newspaper advertisement will never die?

It would be never enough to advertise broadly if one can't advertise successfully. For every small business and startup, where the key to survival is achieving growth and traction, marketing plays a very important role. Usually, the initial traction for small businesses or startups gets initiated by digital marketing, because its results & performance are determined and easily measurable. Once gaining the initial base & equipped with a round of support, they usually turn to mass-media advertising in newspapers, TV, and radio for expanding their reach. At a time when TV and radio audiences are quite fragmented and direct mail costs are going up, nothing beats a daily newspaper for affordability, reach, flexibility and impact. Newspaper advertising works on the fundamental of creating trust and confidence with the readers.

Some of the key benefits of newspaper advertisement include:

Print is targeted: Newspaper advertisement targets in a better & precise manner. Newspaper ads are sought out by customers to know what's going around the world.

Leading newspapers have a lot of stability, reliability: Newspaper advertisements have proven their impact over time. People trust the leading newspapers like The Hindu, Economic Times, Times of India, and so on because we know they're a trusted source.

Print's reach is well-established: Generally, social media lets you fish where the fish are actually. In social media, followers are following any brand, because they're already interested in what they have to offer. They're the pre-qualified leads. While newspaper advertisements let advertisers fish a bigger area with a bigger net. This helps in reaping more exposure and brand awareness as well.

Print is faster: A newspaper advertisement delivers an immediate audience. Whereas Social media, demands time for those who want to build up a meaningful following.

Remember, media planning is very crucial part of newspaper advertising. So, it's very important to have a well-planned media strategy to experience the highest response. There are several things to consider while media planning. A proper media planning can significantly increase the success ratio of your campaign.

So, never ignore the power of a sound newspaper advertisement when its flexibility, affordability, targeting, and reach make it the most trusted and reputable source to reach out the customers.
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Perfect your media planning strategy with these 5 phases

In the past few decades, human behavior has changed significantly, following an immense media breakup. The society today is offering an ever growing preference in connection with the use of media. The variety of available range from myriads of websites to thousands of TV stations to an array of print publications attracting to huge and niche-based audiences. This fragmented media makes it ever more difficult to reach out and get connected with your targeted audience. Media planning is not only an "art" but also a "science" to setting up and buying media for business growth.

perfect your media planning strategy with these 5 phases

There are numerous types of media. Have you ever questioned how an organization prefers? This post will give you a brief description about the phases of media planning. So, what actually is media planning?

Well of course you need a well scripted ad with an eye-catching title. You also need to know where to place them. Often businesses notice a spike in their sales the moment they put out their classified ads. Classifieds Ads can serve to be a very beneficial tool for announcing the aspects of your business. Why refrain from them if you can have them.

Media planning is all about branding about your new products & services, flaunting your customers and target audience what you have for them. For an effective marketing of your services, you need to go through well-planned media planning phase. It's all about making decisions to deliver an appropriate, sounding message to the existing customers as well as target audience.

The Phase: Media Planning

The media planning process comprises of 5 phases, let's have a quick look on it.

Phase 1: Market Analysis

Market analysis includes the process of figuring about who your audiences are. Whom do you want to show your advertising? This can be categorized depending on the demographics, gender, and age group and so on. This phase will assist you to project costs and identify the most suitable media for your campaign.

Phase 2: Determining the Media Objective

This is undoubtedly the most crucial phase of your media planning - your media objective. Why do you want to advertise? How effective your strategy is going? How your advertisement is influencing the target audience? And so on. You must determine the key media objective whether it's to take over the market or simply reaching out a particular group prior to fetching the penetration strategies and goals.

Phase 3: Establishing the Strategy

Once determining your media objective, now it's time to make the decision about which all media to use. Which media will reach your target audience more effectively and largely? How frequently will that media reach the audiences? Is that media in your budget?

Phase 4: Execution

You have a media plan for you now. So, now it's the time to set it in action. This phase involves the process of reaching out a right media planning service provider to help your preferred media plan get succeed. This is actually the most exciting part seeing your brand getting publicized. 

Phase 5: Evaluation and Follow-up

Once everything is planned and properly done, now it's the time to figure out how effective and influencing your media planning was. For this, you have to follow-up and measure the results. Ask yourself a question, 'Did we really meet the defined media objectives? How effective were the implemented strategies?' The achievement of this media planning is going to determine the future media plans for your brand.
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Perfect your media planning strategy with these 5 phases

In the past few decades, human behavior has changed significantly, following an immense media breakup. The society today is offering an ever growing preference in connection with the use of media. The variety of available range from myriads of websites to thousands of TV stations to an array of print publications attracting to huge and niche-based audiences. This fragmented media makes it ever more difficult to reach out and get connected with your targeted audience. Media planning is not only an "art" but also a "science" to setting up and buying media for business growth.

perfect your media planning strategy with these 5 phases

There are numerous types of media. Have you ever questioned how an organization prefers? This post will give you a brief description about the phases of media planning. So, what actually is media planning?

Well of course you need a well scripted ad with an eye-catching title. You also need to know where to place them. Often businesses notice a spike in their sales the moment they put out their classified ads. Classifieds Ads can serve to be a very beneficial tool for announcing the aspects of your business. Why refrain from them if you can have them.

Media planning is all about branding about your new products & services, flaunting your customers and target audience what you have for them. For an effective marketing of your services, you need to go through well-planned media planning phase. It's all about making decisions to deliver an appropriate, sounding message to the existing customers as well as target audience.

The Phase: Media Planning

The media planning process comprises of 5 phases, let's have a quick look on it.

Phase 1: Market Analysis

Market analysis includes the process of figuring about who your audiences are. Whom do you want to show your advertising? This can be categorized depending on the demographics, gender, and age group and so on. This phase will assist you to project costs and identify the most suitable media for your campaign.

Phase 2: Determining the Media Objective

This is undoubtedly the most crucial phase of your media planning - your media objective. Why do you want to advertise? How effective your strategy is going? How your advertisement is influencing the target audience? And so on. You must determine the key media objective whether it's to take over the market or simply reaching out a particular group prior to fetching the penetration strategies and goals.

Phase 3: Establishing the Strategy

Once determining your media objective, now it's time to make the decision about which all media to use. Which media will reach your target audience more effectively and largely? How frequently will that media reach the audiences? Is that media in your budget?

Phase 4: Execution

You have a media plan for you now. So, now it's the time to set it in action. This phase involves the process of reaching out a right media planning service provider to help your preferred media plan get succeed. This is actually the most exciting part seeing your brand getting publicized. 

Phase 5: Evaluation and Follow-up

Once everything is planned and properly done, now it's the time to figure out how effective and influencing your media planning was. For this, you have to follow-up and measure the results. Ask yourself a question, 'Did we really meet the defined media objectives? How effective were the implemented strategies?' The achievement of this media planning is going to determine the future media plans for your brand.
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Choosing the Right Advertising Medium for the Right Group of Audience

It is very rightly said that "Creativity without strategy is art. But creativity with strategy is advertisement". 

Smart and successful advertising requires talent and discipline. A business might have a highly creative ad copy. But if it does not reach out to the target audience, then the entire campaign goes for a toss. So choosing the right advertising media keeping in mind your group of target audience is critical in running a successful ad campaign.

Today, we have so many potential choices for advertising media around us. The traditional advertising mediums like newspaper, radio and television now have their digital correspondents, but the target audiences of either type are certainly not the same. So how to choose the right medium for marketing your message, such that it caters to your group of target audience?

Before you go ahead and buy a media service for marketing your message, it is important that you have a clarity on the nature of your audience. Suppose, you want to run a unisex ad campaign targeted for people of age group forty years or above, and most of them are office goers who commute long distances to reach their work place. So for them FM radio ads will work best. Because radio ads played during peak hours and with the right message reach out well to big masses of your audience.

Again, television allows an advertiser to speak at a stretch about his products or services along with related visuals, and such commercials aired in between the regular program schedules is sure to catch the attention of homemakers and family people. If your target audience is largely global then the digital ad networks like Facebook Ads, Google AdWords, advertisements and promotions across websites, Bing Ads can help you go a long way. 

A billboard with a clearly drafted out message, on the other hand, will surely be noticed by motorists driving down the highway. Magazine advertising, once again, allows a business to target closed group of specific to an industry, hobby, interest or age group. 

Thus the bottom line is, know your target audience and choose the right advertising medium that will reach them well.
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THE CLASSY CLASSIFIED! 
When was the last time you read a newspaper or saw a website without a classified? Classified ads sure have come a long way. It has made its presence felt in every form for years. Classified ads are a great way to advertise. The more classified you see in a newspaper, the more popular the newspaper becomes amongst its readers. We are more than a decade and half away in the 21st century. Media and advertising has evolved with time. The question here is do we still need it? Well, the answer to that is yes we do. If we really do need it, how does it make our lives easier? Let us understand that through an example. For instance, you need to buy property. Where would you look for ads? Probably on a property portal or websites that have these ads. There is a very fair chance that you might look into the classified ads in a newspaper for good property rates in your desired location. All in all, classified do make our lives easy because instead of wandering a rational property buyer knows where to look, if he is serious about buying property. Some of the popular categories are matrimonial columns, recruitment and education services. You can also check out these ads within the comfort of your own home. That was the customer’s perspective. 
Classified ads put up such a great show that even businesses need them. We know that this is perhaps the oldest form of advertisement and you rather would have a fancy Facebook page, but believe it or not, it still works. It is a tried and tested form of advertising and is probably the most effective way of reaching out the targeted customers.  For small businesses and start-up who cannot afford to use the expensive forms of advertising this route is pretty easy on the pocket. You can advertise with frequency on regular interval. Classified advertisements come with various paid plus free scheme. It is also a great way to hunt out for business from every possible resource. For businesses who want to sell their product and services immediately, this is your place. 
Well of course you need a well scripted ad with an eye-catching title. You also need to know where to place them. Often businesses notice a spike in their sales the moment they put out their classified ads. Classifieds Ads can serve to be a very beneficial tool for announcing the aspects of your business. Why refrain from them if you can have them.
please visit us at blogspot.rightmediaplan.com
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