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Darren Herman
Works at Mozilla Corporation
Attended Skidmore College
Lives in Scarsdale, NY
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Darren Herman

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I received an email from a product manager at a big technology media company.  They are working on a new product and he asked how important it was to allow for 3rd party ad server tracking as the new product is advertising supported.

My quick response was that "anything we buy is measurable."  If we cannot measure it, we cannot buy it - or we can, but must prioritize most measurable media first.   Our clients are hiring us to move their business forward and we have a fiduciary responsibility to deliver results.  Those results are measured and optimized on a consistent basis.  Thus, a 3rd party ad server is important to help enable us to drive these results.

I remember when Facebook first started taking advertising.  They came into our agency and were pitching their products but did not allow 3rd party ad servers to track.  That was a big issue with us.  But in the beginning, Facebook was so sexy that our demands didn't matter and they received dollars from Madison Avenue.  But after those campaigns ran out, marketers were left asking themselves, "did this work?"  Just having more friends or engagements is not enough.

Facebook recently (within the last 365 days) allowed for 3rd party tracking to the masses.  They did this for very large spends before, but now it's expected with each campaign.  And dollars are flowing.  

So, if you allow 3rd party ad serving tracking, it helps justify your spot on the media plan.  You should.
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Darren Herman

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A new post on the growth of independent agencies.
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Great read by the folks at Adobe.
John Seely Brown and John Hagel of Deloitte have published research indicating the topple rate – the rate at which big companies lose their leadership positions – has more than doubled over the past 4...
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Darren Herman

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Awesome article about our kbs+ Ventures
kbs+p's Latest Venture Helps Incubate Others, Some Capital Returns And Strategic Insights Too - 04/06/2012
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This post originally appeared on my personal blog, DarrenHerman.com. It was titled, "My Rule of Introductions."

I have a simple rule for introductions: please only introduce someone to me if you’ve cleared it with me beforehand. The result is a much better introduction (pre-warmed the oven so to speak) and it avoids any kind of awkward situations.

If you’ve made an introduction to me, you know I follow this rule as I’m not bashful in letting people know about it.

I created this rule because I was being introduced to people I already know, didn’t care to know, and was too busy to meet new people at a moment in time. It’s not because I don’t like meeting new people, which is certainly not the case, but it helps me manage my network and relationships.

So, if you’re thinking about making an introduction to someone, not just me, asking the person beforehand will allow for a much better intro. If the person says no, they’d not like an intro, leave it alone and go onto the next one.
My Rule of Introductions. Posted by Darren on Aug 29, 2011 • (. View comments. Comments). I have a simple rule for introductions: please only introduce someone to me if you've cleared it with me b...
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I knew Snapchat was big, but did not realize it was this big.  Thanks Mary Meeker for sharing.
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I'm super excited for the The Media Kitchen's event in less than 48 hours.
One of my favorite days of the year: TMK Digital Media Venture Capital Conference. Posted by Darren on Apr 9, 2012 • (. View comments · Comments). The Media Kitchen logo On Wednesday, April 11, The Me...
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As many of you know from reading this blog, I switched from my iPhone to Android over 30 days ago due to curiosity around the platform and to immerse myself in it. There is/was nothing wrong with my iPhone, it was purely an intellectual challenge to myself to test Android as my main device.

My reaction: pleasantly surprised. I enjoy the OS and the general look and feel, but dislike my device, the Samsung Charge.

Let's start with the device. I go thru 2-3 batteries per day. Yes. The screen on average takes up 75-83% of my battery's charge and that's even on the lowest screen setting. In addition, the power on/off button is poorly placed on the device as its right where my fingers are placed to hold the phone in my hand.

The call quality is OK. It sounds a little tin-y and raw, but i can live with it. Lastly, the Bluetooth isn't great in my car where my iPhone was flawless. I'd rate the device a 5 out of 10.

The operating system: it's a nice change from iOS. The android system is like driving a a manual car compared to an automatic; there are many tweaks one can make. The menus and system flow fairly well and my device is new enough to have worked out many of the early reported quirks and kinks. I like having Google docs very accessible (thru an app) and the google plus app is great too. The only app i don't have on my device that i had on my iPhone is Instagram but I'm not missing it.

I'm pleased with the switch, though might switch out my Charge with the Galaxy SII when/if it comes out on Verizon.
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And I'm finally back to the iPhone. iPhone 4S specifically.
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Darren Herman originally shared:
 
The official video for the 2011 Silicon Alley Golf Invitational is finally here... take a peek!
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Great video buddy. Love the whole thing
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Work
Occupation
Entrepreneur & Intrapreneur
Skills
entrepreneurship, intrapreneurship, strategy, marketing, advertising, ad technology, ad tech, vision, team building, hiring, financial forecasting, media planning, media buying, measurement, analytics
Employment
  • Mozilla Corporation
    VP, Content Services, 2013 - present
    Oversee how Mozilla and Firefox are re-imagining the content and advertising space.
  • kirshenbaum bond senecal + partners
    Chief Digital Media Officer, 2007 - 2014
  • The Media Kitchen
    Chief Digital Media Officer, 2007 - 2014
  • Varick Media Management
    Founder, 2008 - 2014
  • kbs+p Ventures
    Managing Partner, 2011 - 2014
  • IGA Worldwide
    Founder, 2004 - 2007
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Scarsdale, NY
Previously
White Plains, NY - New York - San Diego
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Story
Tagline
Bridging Silicon Valley/Alley with Madison Avenue
Introduction
Digital media exec, entrepreneur, and proud family man.
Education
  • Skidmore College
    Business, 2000 - 2004
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Gender
Male