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Bertrand Duperrin
6,161 followers -
Digital Transformation Advisor, avgeek, aviation fan, compulsive traveler, foodie
Digital Transformation Advisor, avgeek, aviation fan, compulsive traveler, foodie

6,161 followers
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[New Post] How to Manage Complexity without Getting Complicated

Unlike what’s often said, the complexity of their environment is not what makes businesses struggle. Their real issue is their internal complication what makes them unable to face the external complexity. That’s what Yves Morieux, Senior Partner & Fellow,…
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[Nouveau Post] Smart Simplicity : 6 règles pour gérer la complexité sans devenir compliqué

La complexité de leur environnement n’est pas, contrairement à ce qu’on entend à longueur de journée, la source de tous les maux de l’entreprise. Leur vrai problème est leur complication interne, complication qui les rend incapable de faire face à cette…
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Communication In Employee Experience And Employer Branding “As an enterprise working on your employer brand, you know how important employees are to attracting top talent. So what to do now?” tags: communication employeeexperience employeeengagement…
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Communication In Employee Experience And Employer Branding “As an enterprise working on your employer brand, you know how important employees are to attracting top talent. So what to do now?” tags: communication employeeexperience employeeengagement…
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B2B CX: Make Progress by Mastering the CX Core Competencies Although the customer experience spotlight often highlights the successes (and failures) of business-to-consumer (B2C) companies, Temkin Group’s research continues to show increasing CX attention…
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[New Post] Employer Branding is not about branding anymore

The other day I had a long discussion about employer branding. Most people involved in the discussion agreed to define employer branding as the sum of communication strategies to make an employer more attractive. I didn’t. First because I consider it’s…
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[Nouveau Post] La marque employeur n'est plus une question de marque

L’autre jour j’ai eu une longue discussion à propos de la marque employeur. Pour beaucoup des personnes qui y participaient, la marque employeur était la somme des stratégies de communication destinées à rendre la marque employeur plus attractive. Pas…
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[New Post] "Send later" : a simple functionality to make it up with #email

Improving or transforming email has been a trendy topic for at least 10 years. Improving or transforming, because it looks clear that it’s not going to be replaced even if some businesses managed to change its purpose and the way it was used. Email is the…
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[Nouveau Post] "Envoyez plus tard" : une fonctionnalité pour nous réconcilier avec l'email

Améliorer l’email ou le transformer, voilà un sujet qui fait couler beaucoup d’encre depuis au moins 10 ans. Améliorer ou transformer car il semble aujourd’hui acquis qu’on ne le remplacera pas, au mieux on le complètera. La preuve, malgré le nombre…
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B2B CX: Make Progress by Mastering the CX Core Competencies Although the customer experience spotlight often highlights the successes (and failures) of business-to-consumer (B2C) companies, Temkin Group’s research continues to show increasing CX attention…
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