Everything is Possible. Now.New toys, old stories. We are all geeks. The new celebrities of the web will be surfacers.
"So what is the most exciting thing the future holds for creatives? Well despite the speed and the complexity, I think it is the fact that everything is possible, especially as the mainstream truly embrace digital tools . You can still, more than ever, turn the world upside down with a well executed idea. That doesn’t happen to industries very often
. While it may feel to some like it has always been this way, and however much we may yearn, nostalgically, for the simpler days of broadcast media, this is a moment, a window, that should be grasped and explored while we can.
- +Tom Uglow
, Google's Creative Lab