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Dan Russell
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Google Analytics Set-up Checklist for Ecommerce
/by +Practical Ecommerce  #analytics   #ecommerce  

"(These) steps allow tracking of the essential metrics for an ecommerce website. After tracking has been verified, you can move into the setup of more advanced tracking, like events, dashboards, custom dimensions and metrics, enhanced ecommerce, user ID, and so on."
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Calculating Landing Page ROI With Google Analytics
/by +Formstack  http://goo.gl/s1QSwU #analytics   #marketing  

"Calculating the return on investment of your landing page can improve lead quality, help you understand visitor behavior, and convert as many customers as possible."
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Good chance of Northern Lights (Aurora Borealis) being visible in the Northeast US tonight. 
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WASP.crawler v0.4

Early public beta of our new WASP crawler now available!

» This beta version focus on the crawler functionality and Tableau Reader output reporting & visualization
•  Simple crawler interface on the surface, powerful data collection behind the hood!
•  Tableau Reader report provides amazing slicing & dicing capabilities at scale - and analysts should get familiar with it if they aren't already

» Getting started
• The WASP.crawler is a Chrome Application – to get started once installed, click on the “Apps” in your bookmark.

» Requirements
• Please note WASP hook up deep into Chrome and requires Chrome version 26.x or later
• A Google account is required to run WASP.crawler
• Tableau Reader v8.2 for Windows or Mac is required to read the results of a crawl

https://chrome.google.com/webstore/detail/waspcrawler-analytics-sol/fdogdfpioiggoomoobmfkgckbkheckik
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Have web and mobile views under one property in #GoogleAnalytics?   You'll want to read this.
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New post.  You might be surprised to see a drop in pageviews once you enable the User ID feature in GA via Google Tag Manager.  I explain the workaround.
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Introducing GTM Sonar v1.2

Here's the latest version of my Chrome Extension. Use it to debug your website markup and its compatibility with Google Tag Manager.

I've renamed the extension, because, let's face it, Google Tag Manager Auto-Event Listener Debugger is a mouthful (and a bit misleading, since you're not really debugging GTM's listeners but your website markup). Thanks to +Paul Gailey Alburquerque for the idea!

This is a minor update. I changed some visuals, added some basic error handling (you now see an error text if the debugger is incompatible with your page), and the coolest thing is a little badge icon counter that displays the number of items in the debugDL array.

You can download the extension directly here:
https://chrome.google.com/webstore/detail/gtm-sonar/iiihoahkpncaheicjfemhjkkfamcahcd

#gde   #googleanalytics   #blogpost   #opensourcecode  
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