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Dick Stroud
41 followers -
I am a consultant, writer and conference speaker about marketing to older consumers
I am a consultant, writer and conference speaker about marketing to older consumers

41 followers
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Is marketing in such a bad state as depicted by Mark Ritson - probably
When reading about the exploits of marketers I spend more and more of my time shaking my head in disbelief. How can they be so dumb? The obsession with digital - the inability to understand the importance of demographics - the lack of understanding about wh...
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Google's research about voice activate speakers and older consumers
You don't often see Google researching and commenting about older consumers. This might not have been the largest research study in the world (301 active voice-activate speaker owners in the US aged 55+) but it is a start and it provides some interesting in...
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How KFC used FCK to turn a disaster into a marketing triumph
Around the same time as Oxfam was suffering a major meltdown in its brand credentials, KFC's stores were running out of an important ingredient in their main product - chicken. Due to a logistics nightmare the stores in the UK were having to shut. No chicke...
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New report from Bain : The Collision of Demographics, Automation and Inequality
Warning. This report from Bain is not something to embark upon if you only have a couple of mins. It is long and detailed and it makes you think. Those words aren't code for saying it is boring. It is anything but that. It is terrifying. Forecasting a decad...
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It is hard to think of Facebook as being a 'mature' brand but I guess that is what it is
According to the Guardian and eMarketer  In 2018, 2.2 million 12- to 17-year-olds and 4.5 million 18- to 24-year-olds will regularly use Facebook in the UK, 700,000 fewer than in 2017, as younger users defect to services such as Snapchat, according to eMark...
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UK comes bottom of the OECD pension list
As I am always saying, some older consumers (probably the majority) are 'income poor'. If you want more evidence to support that claim then look at this report about the latest OECD research. Of course the level of pensions being paid by many of these count...
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The state of the NHS would be comical if it wasn't so tragic
The NHS is rarely out of the news - and most of the news is not good. Two things happened this week that illustrate the Alice in Wonderland world the NHS inhabits. First a quote from the King's Fund The NHS will not be privatised because public support for ...
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The age distribution of income and wealth in the UK
The ONS has just published the latest data about how wealth is distributed throughout the UK population.  Not great surprises - well no great surprises to those of us who study the subject. Above is the chart I produced showing how wealth and income is dist...
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In the next 30 years or so some countries will shrink in size by nearly a quarter. Most of them are in Eastern Europe.
This chart was constructed using UN data. Here in order of size are the fastest shrinking countries on the planet between now and 2050 Bulgaria (23% decrease) Latvia (22%) Moldova (19%) Ukraine (18%) Croatia (17%) Lithuania (17%) Romania (17%) Serbia (15%) ...
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Do empathy maps reflect the desires behaviours and fears of customers or of those who create the things?
I must admit that 'empathy maps' are something that is new to me. Reading about them on NN/g I discovered that they are A collaborative visualization tool used to articulate what we know about a particular type of user. It externalizes knowledge about users...
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