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Dick Stroud
42 followers -
I am a consultant, writer and conference speaker about marketing to older consumers
I am a consultant, writer and conference speaker about marketing to older consumers

42 followers
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Is innovationitis contagious?
It is a bad sign when the ‘noise’ about a new idea is not matched by tangible results. You know what I mean - ‘blockchain and tokens will devastate the financial services industry’. Really? No sign of it happening anytime soon.  ‘AI and robotics will cause ...
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Gen Z and Millennial marketers love diversity - just one exception - oldies
The image company Shutterscock has published some data showing how open minded and inclusive Gen Z and Millennial marketers are when it come to using imagery and advertising messages that embrace same-sex couples, transgender models, people with disabilitie...
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Gen Z and Millennial marketers love diversity - just one exception - oldies
The image company Shutterscock has published some data showing how open minded and inclusive Gen Z and Millennial marketers are when it come to using imagery and advertising messages that embrace same-sex couples, transgender models, people with disabilitie...
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'Growing Old Profitably' - focus on private payers - ditch local authority customers
I am amazed that it has taken the care industry so long to realise that sticking with local authority customers leads in one direction - and that is a place you don't want to go. We all know the gap between the fees paid by private payers and the council cl...
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Pity the media noise about millennials is not matched by their financial importance
I feel sorry for millennials. They are suffering from the same stereotypical generalisations that has plagued their parents and grand parents. Marketers think they are the only game in town. Many employers believe they are an infuriating bunch to manage. As...
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Not much going on in the ageing business - the Apple Watch 4 is worth a few words
It is 6 months ago that I last wrote a blog post. I am very touched by the number of people who contacted me to enquire if I was OK. I am in fine health (I think) and my silence has been intentional - for a couple of reasons.  The first these is positive  -...
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Is marketing in such a bad state as depicted by Mark Ritson - probably
When reading about the exploits of marketers I spend more and more of my time shaking my head in disbelief. How can they be so dumb? The obsession with digital - the inability to understand the importance of demographics - the lack of understanding about wh...
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Google's research about voice activate speakers and older consumers
You don't often see Google researching and commenting about older consumers. This might not have been the largest research study in the world (301 active voice-activate speaker owners in the US aged 55+) but it is a start and it provides some interesting in...
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How KFC used FCK to turn a disaster into a marketing triumph
Around the same time as Oxfam was suffering a major meltdown in its brand credentials, KFC's stores were running out of an important ingredient in their main product - chicken. Due to a logistics nightmare the stores in the UK were having to shut. No chicke...
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New report from Bain : The Collision of Demographics, Automation and Inequality
Warning. This report from Bain is not something to embark upon if you only have a couple of mins. It is long and detailed and it makes you think. Those words aren't code for saying it is boring. It is anything but that. It is terrifying. Forecasting a decad...
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