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Dick Stroud
37 followers -
I am a consultant, writer and conference speaker about marketing to older consumers
I am a consultant, writer and conference speaker about marketing to older consumers

37 followers
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Dick's posts

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The desperate situation of the UK Care Industry. The perfect business case study
The state of the care industry in the UK is desperate and fascinating. Desperate, if you are one of the poor sods seeking care and fascinating because of the business decision it faces. It would make a first class business school case study. Summary of the ...

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Fake news takes many forms. Mispresenting or omitting facts is widespread in the Ageing Industry
The headline in the Guardian newspaper reads : "Pensioners now '£20 a week better off' than working households." Blimey, you think to yourself. Here I am working away and the retired couple, living next door could be £1,000 better of than me. Needless to sa...

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One in 16 retired households will enjoy £1m of spending over their future lifetime. That's a fact you should know
Tilney is a company of financial advisers/investors. I think it is fair to say that you must read their research findings with that in mind. That said, their analysis of the future spending of different age groups is fascinating. I have never seen anything ...

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A few days back I blogged about the terrible problems we have in the UK with out health service and whilst it causes hardship for so many people it also provides a massive new business opportunity.   The UK's NHS is in terrible shape and getting worse fast....

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A few days back I blogged about the terrible problems we have in the UK with out health service and whilst it causes hardship for so many people it also provides a massive new business opportunity.   The UK's NHS is in terrible shape and getting worse fast....

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$1,400,000,000,000.00 is one hell of a lot of debt = US student debt
The unrelenting upward plod of this graph, showing the level of US student debt, worries me for two reason. Reason 1. Most of the debt is owned or guaranteed by the federal government. The student loans that the government holds directly on its balance shee...

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We will increasingly grow old before we grow rich or even moderately well-off
The UK is going through a navel-gazing process to look (yet again) at the state of pension saving. We do this every couple of years - everybody gets very worried - and then we do nothing about it. A couple of days back a lady (Sofia Stayte) who is head of t...

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Customer Journey Mapping is difficult and invariably incomplete. Wise words from NN/g
This month's Nielsen Norman Group's newsletter is about ( Remote Customer Journey Mapping ). The process of customer-journey mapping usually involves bringing together a cross functional team of different roles and levels of seniority. It’s crucial to bring...

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Use of social media in the US is plateauing - especially amongst the young and old
Pew Internet is a bit like OFCOM in the UK. It publishes excellent market data for zilch. So, if you want to know what is happening with the uptake of digital in the US you should download the most recent fact sheets. To get a quick summary read Laurie Orlo...

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A fortune to be made in population ageing? Are you willing to risk your own money?
A few years back it was a novelty to find any form of financial instrument that was based on demography and population ageing. Now they are popping up all over the place. There is even a STOXX index for ageing and demography. This is the index for Europe De...
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