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SwissWatchExpo
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The dive watch game is a crowded market.  To separate yourself from the pack, you need a unique style and abundant quality, apt descriptions for the Panerai Luminor.  Now I could talk all day about what makes the Luminor such a distinctive timepiece, but I really don’t have to.  From the very first glance you can tell this is a watch like no other, and Panerai has cornered the market on the jumbo, cushion-shaped dive watch for decades.  That individual spirit, along with its diving capacity, is enough to make Panerai one of the most collectable watches on the market today, but this watch is still not done impressing!  The 18K gold case and carbon fiber dial puts this watch in a league of its own, even among the always original Luminors.   Sporty, elegant, and attention-grabbing, all rolled into a on-of-a-kind watch, its what gets us out of bed in the morning at SwissWatchExpo and it will generate a sense of style you never even knew you had!

Panerai Luminor Marina 44mm 18K Yellow Gold Watch PAM140 PAM00140

#luxury   #swisswatchexpo #panerai #divewatch #wristwatch

http://www.swisswatchexpo.com/watches/Panerai/Luminor-Marina-44mm-18K-Yellow-Gold-PAM140-PAM00140-11699
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            Breitling has made its reputation as a premier pilot’s watch for generations now, and watch enthusiasts have been ever grateful for that legacy.  You can’t however, forget Breitling’s unique contributions to dive watches over the years, and in case you did here is a new one to jog your memory.  The first thought that strikes you when looking at this SuperOcean is, “That’s a lot of white”, and it is.  Although this ultra-sporty dive watch is anything but formal, such absolute white gives it a remarkably clean appearance, and proves itself far more adaptable than at first glance.  The addition of a GMT hand also makes this piece much more versatile than your run of the mill diver, and not only does the bezel display 24 hours, but so does the perimeter of the dial.  This way, the GMT hand can be read simultaneously while the diving bezel is in use.  The rich red of the additional hand offers just the right amount of contrast to tie the entire dial together, making this a watch truly more than the sum of its parts. 

This watch is not ideal for everyday wear, heck it’s probably not everyone’s cup of tea in the first place.  But if you’re looking for a watch to add to your collection that will stand out in more ways than one, well brother you may have just found it.

Breitling Superocean GMT White Dial Rubber Watch A32380A9-A737 Unworn
 
http://www.swisswatchexpo.com/watches/breitling/mens-breitling/aeromarine/superocean-gmt-white-dial-rubber-a32380a9-a737-11653


#breitling #watches #divingwatches #swisswatchexpo #watchesonline  
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            Zenith has been a go-to brand for timekeeping purists for generations now.  While not exactly considered a “mainstream” brand of watchmaker, those dedicated to the craft, or their collections, hold the utmost respect to Zenith for their classic designs and dedication to innovative in-house movements.  Perhaps the proudest achievement of the latter is the El Primero movement, the very first Swiss-made automatic chronograph that changed the game of the luxury watch world from its very inception.  Now Zenith has shown off that innovation for the ladies’ watch market with this Star El Primero Open Chronograph.

If the movement is the figurative “heartbeat” of a watch, Zenith has taken that notion to an extremely literal place.  An open, heart-shaped chronograph at 9 and 10 shows off this groundbreaking movement, and the rest of the watch is a sight to behold as well.    The Arabic numerals on the dial take on very large and unorthodox shapes that would make Salvador Dali quite proud.  The dial also features a power reserve at 6 and who can leave out the cute heart-shaped second hand (I can’t).  Combine all these elements and it’s hard to image the dial can look so clean and uncluttered, and yet it does.  This is not simply a ladies watch meant for showing off your watches complications; this is a serious statement, serious style, and a seriously contemporary watch.

Zenith Star El Primero Open Chronograph Watch 03.1230.4021/21.c545

#swisswatchexpo #zenith #atlantawatchstore #chronographwatch  
 
http://www.swisswatchexpo.com/watches/zenith/star-el-primero-open-chronograph-03-1230-4021-21-c545-11601
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There are few more iconic indications of success than the Rolex watch.  Much like a trip to Disney World after a Super Bowl victory, the most popular purchase after a major financial windfall just might be a new Rolex.  So what to do if you’re a free-spirited, unorthodox type unwilling to fall in line with the stuffy, conservative crowd so many picture when Rolex owners come to mind?  Leave your wrist bare in dissent?  Before you resign yourself to a life devoid of luxury watches, have a look at the Rolex blue dial Milgauss, guaranteed to be like no Rolex you’ve seen before!
            The most important innovation of the Milgauss is its resistance to magnetism, arguably the most common functional issue a mechanical watch owner can face.  For those employed in the medical or engineering fields where strong magnets exist in the workplace, this feature is an absolute must.  The coolest feature of this watch is of course the dyed green crystal, not found in any of your Grandfather’s watches for certain.  Whether you choose the black or electric blue dial, viewing it through the green crystal gives it a life all its own.   
            Rolex is many things, most of all classic.  To see them throw off the yoke of their own tradition is victory to all those wild at heart, and a beautiful sight to behold as well.  So whether you’re looking for a watch to set you apart from your Submariner –laden brethren, or just trying to add some serious variety to your Rolex collection, try on the watch that’s certainly as unique as you are!

Rolex Milgauss Blue Dial Green Crystal Mens Watch 116400GV
 
http://www.swisswatchexpo.com/watches/rolex/mens-rolex/milgauss/milgauss-blue-dial-green-crystal-mens-116400gv-unworn-11593

#milgauss #atlantawatchstore   #swisswatchexpo #rolex
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            Today, we continue to focus on Cartier’s more masculine side, this time with the Santos 100.  Many of our watch historian friends may recognize the Santos as the original pilot’s watch and perhaps the first men’s wristwatch in history.  With an amazing heritage like that it’s only sensible for the Santos to keep on pleasing, and to celebrate the 100th anniversary of the watch that started it all in 2004, Cartier introduced the Santos 100.  This watch, in the same vein as the original, is among the most masculine pieces Cartier has ever produced and is bound to change the way a few of the fellas’ feel about the brand.  The square dial/bezel combo adds a good deal of heft to the watch, without making it appear too bulky.  The trademark screws in the bracelet and bezel adds another masculine feature, as well as a subtle touch of gold.  This is a watch that embodies so many things Cartier does well.  A design built around rigid lines and right angles, a classic off-white dial, and a brilliantly subtle addition of gold.  Though it is one of the more male oriented pieces in the Cartier repertoire, it is still as elegant as anything they’ve created, and a continuation of a lasting legacy any man would be fortunate to own.
 
http://www.swisswatchexpo.com/watches/cartier/mens-cartier/santos/santos-100-xl-steel-yellow-gold-w200728g-box-papers-11569

Cartier Santos 100 XL Steel Yellow Gold Watch W200728G

#swisswatchexpo #cartier #santos100 #atlantawatchstore #buyingwatchesonline #mensaccessories  
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It’s here!  The Caped Crusader, The Dark Knight, The hero your wrist deserves (also the one it needs right now)!  I am of course talking about the BATMAN GMT Master II, a watch that needs absolutely no introduction but watch me give it a shot anyway.  It starts of course, with the GMT Master.  This watch designed as a premier pilot’s watch, and is still massively popular among aviators and travelers alike.  Originally provided to the crews of Pan-Am Airways for cross country flights, the Master was so iconic it outlived the airline itself.  The 1980’s saw the introduction of the Master II, improving upon the earlier design and adding a gold option to the equations.  2005 gave us an anniversary edition, and all seemed well until in 2013, a dark cloud was cast over the Rolex brand and the Caped Crusader leaped from the shadows!  The bi-color blue and black bezel might seem a small change in the grand scheme of the Master II’s history, it’s impossible to overstate how Rolex fans are captivated by this simple change.  One look will tell you why; this watch has a ton of personality, the bezel somehow both sinister and colorful, and still dressy enough to match with formal attire.  Stylistically this watch can do it all, and unlike Bruce Wayne’s cape and spandex, you can wear it anywhere.

Rolex GMT Master II Batman Blue Black Ceramic Mens Watch 116710BLNR
 
http://www.swisswatchexpo.com/watches/rolex/mens-rolex/gmt-master/gmt-master-ii-batman-blue-black-ceramic-mens-116710blnr-11549

#swisswatchexpo #rolex #batman #gmtmaster #atlantawatchstore #buyrolex  
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Lovely 
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Today, we turn our eyes to a proud brand of wristwatch that has been making history for centuries, Breguet.  Specifically we look at this lovely yellow gold Classique, a textbook Breguet that will excite both casual watch fans and die hard aficionados.   This watch has everything you would expect from a Breguet timepiece, coin edge case, guilloche dial, and mind bending complications that made this one of the world’s most legendary watchmakers.  The Classique is one of the brilliant examples of design that is simultaneously traditional, iconic, and absolutely one-of-a-kind.  The trademark Guilloche dial is both intricate and luxurious and the coin edge case, another Breguet trademark, gives it an unmistakable classic appearance.  However this watch isn’t all style (although it has more than enough to go around), Breguet has been thrilling watch collectors and jewelers for centuries with their mesmerizing complications, and this watch is no different.  Featuring a power reserve indicator at 12:00, the dial masterfully expresses its functionality without sacrificing the necessary clean features of a dress watch. The Retrograde Seconds hands at 6:00 offers a perfect foil to the power reserve, and is a testament to the virtuosity of one of the world’s premier watchmakers.

Breguet Classique Retrograde Seconds 18K Yellow Gold Mens Watch 5207ba/12/9v6
 
http://www.swisswatchexpo.com/watches/breguet/classique-retrograde-seconds-18k-yellow-gold-mens-5207-9244

#breguet #goldmenswatch #swisswatchexpo #luxuryliving  
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            The Rolex President.  That solitary name single handedly conjures a sense of greatness, and if Rolex’s reputation could be summarized in a single watch, it would no doubt be the Day-Date.  So when considering its proud heritage and media appearances beyond measure, it came as a particular surprise in 2015 that Rolex was rolling out a new model, the Day-Date 40, and boy did they not disappoint.  Beefed up to a substantial 40mm, it’s not just the size they upgraded.  This watch takes all the tradition and luxury of the original Day-Date and adds a modern energy to it, particularly in the form of the diagonal motif dial, adding contemporary design to a very classic watch.  Of course Rolex didn’t call it a day there, the double quick function makes for easy setting and the 3255 movement is Swiss Chronometer certified and has an astonishing 70 hour (!) power reserve.  2016 is an election year with no incumbent, you know what that means, it’s time for a new President!  So why don’t you get yours?

Rolex President Day-Date 40mm 18K Yellow Gold Watch 228238 Unworn

http://www.swisswatchexpo.com/watches/rolex/mens-rolex/president/president-day-date-40mm-18k-yellow-gold-228238-unworn-11611

#rolex #goldrolex #presidentwatch #swisswatchexpo #buckheadvillage #atlantaluxurywatch  
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Today, Wednesday, April 15, is your last chance to file your taxes. A nice tax refund is reason enough to celebrate the end of tax season - reward yourself for working hard!

http://www.swisswatchexpo.com/new-arrivals

#swisswatchexpo #april15 #taxreturn  
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Classic watch, brand new look
 
            Rolex has been cranking out iconic timepieces like clockwork (couldn’t resist) for generations now.  It’s come to a point where too many people think they know what to expect from this legendary company.  Well knock that nonsense right out of your head, because SwissWatchExpo is ready to change your preconceptions of Rolex with the simple addition of a fine Italian leather strap.  Classics such as the Explorer or Air King suddenly receive a brand new lease on life and give your wrist a whole new style.  So whether you’re a nonconformist in the market for a new Rolex, or looking to give your old warhorse a facelift, consider these elegant options.  Papa’s got a brand new bag!

http://www.swisswatchexpo.com/watches/rolex/mens-rolex/explorer/explorer-i-mens-steel-black-leather-strap-14270-11578

http://www.swisswatchexpo.com/watches/rolex/mens-rolex/air-king/oyster-perpetual-air-king-black-leather-strap-14000-11576

#swisswatchexpo #leatherband #newstyle #rolex
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                The ladies sure do love Cartier, because why the heck wouldn’t they!  They sit comfortably among the most famous of all jewelers and watchmakers, and have been building beautiful and elegant wristwatches for over a century now.  It’s easy to forget that at the turn of the century, Cartier was more than just a jeweler making fashionable dress watches, they were on the forefront of horology and quite literally put wristwatches on the map.  If you didn’t think Cartier capable of making a masculine piece that celebrates this rich timekeeping heritage, correct yourself with this Calibre Chronograph.  The look is sporty above all else and its case is deceptively larger than the 42mm it measures.  This is certainly an outlier among Cartier’s dress watch offerings, but it’s good to know a great brand still has a few tricks up its sleeve.  Speaking of new tricks, for horology nerds among us, the Calibre is the first watch from Cartier to feature and in-house chronograph movement, allowing this watch to take its place among an already vast vein of history, all of which can end up right on your wrist!

Cartier Calibre Chronograph Silver Dial Steel Mens Watch W7100046
 
http://www.swisswatchexpo.com/watches/cartier/mens-cartier/calibre-de-cartier/calibre-chronograph-silver-dial-steel-mens-w7100046-11544

#swisswatchexpo #Cartier #calibre #sportwatch #atlantawatchstore #atlantashopping
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Rolex, the one watch brand everyone’s guaranteed to know, have been making timeless timepieces for over a century now, and just the words Submariner, President, Daytona, and the like conjure up immediate connotations of greatness.  With the rich heritage and consistent reputation of these models, Rolex has not been known for rolling out entirely new models in recent decades, but that all changed in 1992 with the introduction of the Yachtmaster.  A relative infant compared to the more storied lines in the Rolex repertoire, it was conceived as a more luxurious alternative to the already wildly popular Submariner.  While the Sub is loved for being a practical boating and diving tool, the Yachtmaster is all about aesthetics and style, and this model has them in spades! 
Featuring Rolex’s beloved 18k Everose gold case, you’ll be catching looks from the shore long before you pull up to the dock.  An interesting feature on this watch is the matt black Cerachrom bezel, which perfectly matches the dial and adds intrigue to an already interesting watch without blinding any poor spectators to your grand entrance. The black leather strap will be sure to hold this lovely piece tight to your wrist even when the waters are rough, and without sacrificing an ounce of style.  It’s hard to believe sometimes that a brand as storied and celebrated as Rolex can come out of left field and surprise you, but by God they have.  So if you’re and old dog with some new tricks, or a young cat that wants a “not your father’s Rolex” type of watch, look no further ‘cause here it is!

Rolex Yachtmaster 37 18K Everose Gold Rubber Strap Watch 116665

http://www.swisswatchexpo.com/watches/rolex/mens-rolex/yacht-master/yachtmaster-37-18k-everose-gold-rubber-strap-116665-unworn-11525

#rolex #yachtmaster #swisswatchexpo #buywatchesonline ##rosegoldwatch
 
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3170 Peachtree Rd Atlanta, GA 30305
3170 Peachtree RoadUSGeorgiaAtlanta30305
(404) 814-1814
Watch StoreToday 10AM–6PM
Friday 10AM–6PMSaturday 10AM–5PMSunday ClosedMonday 10AM–6PMTuesday 10AM–6PMWednesday 10AM–6PMThursday 10AM–6PM
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Bright showroom specializing in sales, trade & repair of secondhand, high-end designer watches.- Google
"I selected a Rolex Explorer II for myself and very nice DateJust for my wife."
"They have a huge selection of different luxury watches and friendly staff."
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David Brinson
3 months ago
I recently purchased an Omega Aqua Terra NZL-32 Regatta watch from Gerry at Swiss Watch Expo. He showed remarkable patience while allowing me to learn a great deal at the expense of his time and expertise. I couldn't be happier with everything involved with my purchase experience.
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Bryan Langbord
4 weeks ago
I brought my vintage Rolex Oyster Perpetual in to have the crystal replaced, a general tune up, and to have a new band put on. I was very pleased with the service and price, and won't hesitate to return. They also had a great selection of pre owned time pieces as well!
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Peter Valles
2 months ago
Great experience with Victoria and Jacob. I came in with an idea of what I was looking for and Victoria walked me through different pieces highlighting different style features to help identify the perfect gift.
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Micki Stroud
6 months ago
Originally, I had shopped all throughout the metro area for a jeweler for my wife's engagement ring. After seeing 6 other jewelers, I stopped at continental diamond to take a look. It was by far the best customer service and pricing I had seen yet. I worked with , and she was able to get me exactly what I was looking for at the price point I had requested. We liked it so much, we both got our wedding bands from them!They have a great staff, and take care of you after you by the rings. Cleanings and sizing are free whenever you want to come in. I would recommend them to anyone looking for a local shop for engagement rings!
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John Olsen
6 months ago
I recently purchased a wonderful watch at Swiss Watch Expo in Atlanta, Georgia. The experience was very professional and Victoria was excellent in her breadth of knowledge and ability to facilitate the transaction. I recommend anyone looking for great used watches on the high-end scale to visit their web site.
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Bob Miller
6 months ago
First, let me tell you how pleasant it is to deal with professionals, and I don’t use that word lightly. As a physician, I really ASSUME honesty when I deal with people, and it’s so often betrayed. With this kind of a purchase . . . I ‘m buying the business’s integrity and reputation almost as much as the watch, itself. In this purchase over the past week, I’ve been treated by you and your entire staff with an amazing dedication to customer service.. Can't believe how beautiful my new Pepsi-bezel GMT Master II turned out to be, when I opened the box and found this "pre-owned" watch looking like it came from Rolex!! NOT over-polished, and still with crisp edges, but ... just terrific! Gerry was VERY professional, and ultimately, my choice came down to which company I wanted to trust with $6000, wired to someone I've never met. My heart was happy to receive my watch in 2 days. I also enjoyed hearing the confident expertise from Michael, explaining the subtle differences between this watch, and a similar one on another site. - - NO badmouthing of the other vendor. I'd definitely buy from them again, ... and am already looking on their site for something for my lady! Thanks, Michael and Gerry!
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Claude Carruth
8 months ago
These are great watch folks. I've bought and sold with them with no problems at all. Absolutely authentic watches, knowledgeable, courteous staff, fair prices buying and selling. I highly recommend them. You won't be disappointed
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Honda Restore
12 months ago
Excellent communication, excellent prices, and excellent delivery. I could not ask for anything more from this company. I bought 2 Rolex's from them (his and hers). It was my first time ordering from them, but based on their reviews, I felt confident. I am glad I did and will be a repeat customer.
Great meal. Amazing atmosphere! Loved every single thing about it. Cannot wait to go back!
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