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A great video from Googler Matt Cutts about the basics you should get right for your business website. My summary:

* Have a website :-)
* Make sure Google can find all the pages and content on it
* Include the words users use on your pages
* Include business info (in plain text) on your website
* Make great content that people will want to share
* Market your website in other channels
* Write compelling titles and descriptions so people will want to visit
* Use webmaster resources from all the search engines

Resources:

http://www.bing.com/toolbox/webmaster - Bing Webmaster Tools
https://www.google.com/webmasters/tools/ - Google Webmaster Resources
https://adwords.google.com/o/KeywordTool - Google's keyword tool

And a plug for me. This tool will help you write your titles and descriptions:

http://seo-website-designer.com/Google-SERP-Emulator
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eCommerce websites can have a lot of features. Good and Bad. This Infographic provides some insight into the features people like.

Does your shopping website tick all the good boxes?
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Some quick and easy website optimisation tips from Google.

To help you along I have a tool that aids you in performing step #1

http://seo-website-designer.com/Google-SERP-Emulator
Your pages title & meta description are used by Google when displaying search results. Test how your pages look in Google with this FREE online tool.
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Google have published this interactive page that explains how their search engine works. Something every business should understand before going online.
The search lab. Our algorithms are constantly changing. These changes begin as ideas in the minds of our engineers. They take these ideas and run experiments, analyze the results, tweak them, and run them again and again.
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A few tips to help weed out the bad from the good
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This article will help anyone thinking of starting up their own AdWords campaigns and getting into online advertising.

Informly also provide a dashboard application to help business owners get a mile high view of their websites analytics data.

I've also got some $100 vouchers for new AdWords accounts. Just ask if you want one.
This is a (freaken awesome) guest post by Alex Fredheim. Dan’s intro: Adwords is such a huge part of small business marketing that I really wanted to help people out with it. However I know very little about it and what I do know is that I suck at it. Good thing I know someone …
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Tune in to see a Hangout with me (+Tony McCreath) and some other panellists talking about Bigcommerce and SEO
 
In this Community Hangout, we will be specifically focusing on SEO best practices. We’re all aware this is a complex topic, therefore, the goal of this session is to provide a solid foundation in which the audience may start. Any store-specific questions from the audience about their online businesses SEO will be pushed to the forum. We highly encourage you to come back into a  forum thread that will be generated to follow this session to answer questions and feel the love from our Bigcommerce Community! 
This Hangout On Air is hosted by Bigcommerce. The live video broadcast will begin soon.
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Community Hangout on SEO Best Practices
Wed, April 1, 8:00 PM
Hangouts On Air - Broadcast for free

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Web Site Advantage

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Google Webmaster Tools -> Google Search Console.

I'm going to have to get used to using a new TLA.
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With new clients I always explain what the title of a page is and why it is important.
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The new Google+ Collections fits well with my Web Wednesday posts. 

If you have posts that suit a subset of your followers then you may find collections of value. 
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SEOmoz is a great place to learn about SEO. They produce a video every Friday to guide SEOs. This week Rand Fishkin (the top dog) talks about ways to vet a potential SEO.

There's a lot of tips in the video and some may be too much work for the average SMB. But you can pick and chose which you use and how far you go into the process.

The only point I particularly disagree with is that he says location is not important. I work with clients in Adelaide Australia and I know that Google is different here than for people in the USA or even Sydney.

Google is very localised now. I have local knowledge which gives me an edge in Adelaide but at the same time it means I have less knowledge about how Google work in New York, London or Mumbai.

So I would encourage people to also include location in their hiring decision.
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I've experienced the website development process from several angles, and it's often ugly. My job often means I mediate between business owners and developers and it can be tricky.

This article from Josh Shea will help a business understand a bit more about the developers viewpoint and hopefully make you empathise more with them. Both sides desire a happier and more successful relationship. 

I particularly agree with the section on trust. As a business owner you are passionate and an experts in your field. You have to put some trust in others when you hire them to be experts in what they do. Listen to their opinions and ideas.
You need a new Website. Or a Web application. Or you have an amazing idea you need someone to actually build. Chances are you’re going to need a developer.
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Kent Town SA Australia
AUSouth AustraliaKent Town
Internet Marketing Service, Website Designer
Internet Marketing Service
Website Designer
Marketing Consultant
Advertising Agency
Today Closed
Monday 10:00 am – 6:00 amTuesday 10:00 am – 6:00 amWednesday 10:00 am – 6:00 amThursday 10:00 am – 6:00 amFriday 10:00 am – 6:00 amSaturday ClosedSunday Closed
Adelaide SEO and Technical SEO Specialist 

Web Site Advantage is about helping you make your website generate more business. 

Read my posts or visit the website to learn more about Search Engine Optimisation (SEO) and Inbound Marketing

Don't hesitate to get in contact if you have any questions. The community I run is a great place to ask questions and learn new things to help you promote your business on the web. 

To keep informed, please circle this page or join the community so that my latest posts show up in your stream.
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In their circles
23 people
Have them in circles
182 people
Iresh Dilan's profile photo
Hotfrog's profile photo
Nick Corrigan's profile photo
Flavius Fulga's profile photo
Sabine Ibach's profile photo
InternetWebStudio's profile photo
Dreamscape Urban Planning's profile photo
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Majestic's profile photo
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"Love the .htacess redirect generator on their website."
2 reviewers
"I personally use Website Advantage and Tony's service is fantastic."
"Tony really knows his stuff when it comes to online marketing..."
2 reviewers
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Jason Darrell's profile photo
Jason Darrell
a month ago
Tony's Google SERPs preview tool - it rocks. For revamping web pages or creating brand new, it's now a part of my process. That snippet in SERPs - it might be the only chance you get to entice a visitor. You've got to get it right, otherwise the rest of your content might as well not be there. Indispensable service. He knows a bit, too. :)
Response from the owner - a month ago
Thanks very much Jason. When I get the time I'm planning on doing an embedable version.
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Michael George
4 months ago
Love the .htacess redirect generator on their website. Even though I've been writing them the normal way- in notepad- for years, when I have a long list this tool is a great resource and I am insured nice, error-free code. Great job.
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Chris Jones
a month ago
Rewrite tool is fantastic. Saves me loads of time. Big thanks
Jamie Jenkins's profile photo
Jamie Jenkins
a month ago
The .htaccess redirect generator is great!
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Трафареты для декора
a month ago
Today morning I was quite sure that it is impossible what I must do - to make redirects of my 3000 pages to new location by couple of lines. Reading a dozen of clever pages with long and stupid explanations made me more and more sad and badly convinced. But WSA page did the thing in a second, I've got an example which I finally change for my needs and it works! Great!
Response from the owner - a month ago
That's great. I love to see when it helps out people in a big way.
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Stephen Hamilton
6 months ago
I am a regular user of Tony's software tool, SWAT, I can say that this saves me a lot of time. As a digital marketer myself, I'm inspired by professionals like Tony who share their knowledge and hard work to help others in the industry. Tony really knows his stuff when it comes to online marketing, and I recommend him to anyone looking for someone to help their business to navigate the sometimes tricky, but always worthwhile field of web marketing.
Pru Fowles
11 months ago
Tony has been with us from the very inception of our website and has gently nudged, led and mentored us as we have shaped our new on-line business. He has not only worked behind the scenes by improving presentation, content optimisation and link building, but has also taught us along the way so that we have a clear understanding of what the process of building and maintaining a healthy website is all about. His communication has been clear, instructive and structured, so we can “join the dots” and make sense of each step along the way. We are confident our website has strong foundations and will perform to our expectations as we build its content further. We can say that much of what was foreign to us at the beginning is now familiar. This is testament to Tony’s skill in teaching his clients without them feeling overwhelmed. Our website will continue to evolve and we look forward to working with Tony into the future.
• • •
Response from the owner - 11 months ago
Thanks very much Pru. I love to work with clients that get involved like you guys.
Camelot Hosting
5 months ago
We had several Hundred links that needed to be changed due to moving site from sub folder up into the root I was dreading having to do this by hand, This took me a total of 10 minutes, and that included checking the links
Response from the owner - 5 months ago
That's great to hear it went so smoothly.
I always end up here when buying my hardware. Best prices and great stock. Not much on service so more suited to people who know what they want.
Public - 2 years ago
reviewed 2 years ago
1 review
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