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Local copywriter Nicole Leedham highlights some important things you should be doing to help your website attract new customers.
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Shopify have put together this great set of videos presented by +Helen Overland that teaches you about #SEO for an #eCommerce websites.

The advice applies to any eCommerce system and is valuable to anyone trying to sell product on-line.
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It's good to have an idea on how much it is going to cost to get the website your looking for. The figures in this article match up well with my perception of typical costs in Australia.

Expect costs to rapidly go up as your requirements get more custom.

I always suggest to my clients to work out what are wants and what are needs. Don't double the cost of your website just for a few wants, especially if they are for your ego and not for improving your customers experience.
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Google Webmaster Tools -> Google Search Console.

I'm going to have to get used to using a new TLA.
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With new clients I always explain what the title of a page is and why it is important.
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The new Google+ Collections fits well with my Web Wednesday posts. 

If you have posts that suit a subset of your followers then you may find collections of value. 
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Have them in circles
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Web Site Advantage

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Insights from Luke Chapman into how you should be going social
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While I agree with the points in this article from Corey Rabazinski, it can still be hard to get a good ROI for an AdWords campaign.

For people trying it on their own I normally recommend starting very small.

Pick a few keywords you know are used by buyers, make sure your advert clearly shows what you offer and send people to a page that follows up on that offer. And don't forget to only advertise to locations where you sell.

Set up conversion tracking if you can so you know how much in sales an advert causes.

Play with that and see if it works. If you can't get a focused ad to give you a good ROI then don't start throwing money at masses of broad keywords!
Google AdWords is not a new tool. It was initially released in October of 2000 and has become common in the vernacular of small business marketing. Over the years, Google AdWords has evolved into a m…
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A great video from Googler Matt Cutts about the basics you should get right for your business website. My summary:

* Have a website :-)
* Make sure Google can find all the pages and content on it
* Include the words users use on your pages
* Include business info (in plain text) on your website
* Make great content that people will want to share
* Market your website in other channels
* Write compelling titles and descriptions so people will want to visit
* Use webmaster resources from all the search engines

Resources:

http://www.bing.com/toolbox/webmaster - Bing Webmaster Tools
https://www.google.com/webmasters/tools/ - Google Webmaster Resources
https://adwords.google.com/o/KeywordTool - Google's keyword tool

And a plug for me. This tool will help you write your titles and descriptions:

http://seo-website-designer.com/Google-SERP-Emulator
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eCommerce websites can have a lot of features. Good and Bad. This Infographic provides some insight into the features people like.

Does your shopping website tick all the good boxes?
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Some quick and easy website optimisation tips from Google.

To help you along I have a tool that aids you in performing step #1

http://seo-website-designer.com/Google-SERP-Emulator
Your pages title & meta description are used by Google when displaying search results. Test how your pages look in Google with this FREE online tool.
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Google have published this interactive page that explains how their search engine works. Something every business should understand before going online.
The search lab. Our algorithms are constantly changing. These changes begin as ideas in the minds of our engineers. They take these ideas and run experiments, analyze the results, tweak them, and run them again and again.
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Kent Town SA Australia
AUSouth AustraliaKent Town
Internet Marketing Service, Website Designer
Internet Marketing Service
Website Designer
Marketing Consultant
Advertising Agency
Today Closed
Monday 10:00 am – 6:00 amTuesday 10:00 am – 6:00 amWednesday 10:00 am – 6:00 amThursday 10:00 am – 6:00 amFriday 10:00 am – 6:00 amSaturday ClosedSunday Closed
Adelaide SEO and Technical SEO Specialist 

Web Site Advantage is about helping you make your website generate more business. 

Read my posts or visit the website to learn more about Search Engine Optimisation (SEO) and Inbound Marketing

Don't hesitate to get in contact if you have any questions. The community I run is a great place to ask questions and learn new things to help you promote your business on the web. 

To keep informed, please circle this page or join the community so that my latest posts show up in your stream.
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Have them in circles
185 people
Rob Wagner's profile photo
Yes Seo's profile photo
Web Marketing Adelaide's profile photo
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"Love the .htacess redirect generator on their website."
"I personally use Website Advantage and Tony's service is fantastic."
"Tony really knows his stuff when it comes to online marketing..."
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Jason Darrell's profile photo
Jason Darrell
2 months ago
Tony's Google SERPs preview tool - it rocks. For revamping web pages or creating brand new, it's now a part of my process. That snippet in SERPs - it might be the only chance you get to entice a visitor. You've got to get it right, otherwise the rest of your content might as well not be there. Indispensable service. He knows a bit, too. :)
Response from the owner - 2 months ago
Thanks very much Jason. When I get the time I'm planning on doing an embedable version.
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Трафареты для декора
3 months ago
Today morning I was quite sure that it is impossible what I must do - to make redirects of my 3000 pages to new location by couple of lines. Reading a dozen of clever pages with long and stupid explanations made me more and more sad and badly convinced. But WSA page did the thing in a second, I've got an example which I finally change for my needs and it works! Great!
Response from the owner - 3 months ago
That's great. I love to see when it helps out people in a big way.
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Stephen Hamilton
8 months ago
I am a regular user of Tony's software tool, SWAT, I can say that this saves me a lot of time. As a digital marketer myself, I'm inspired by professionals like Tony who share their knowledge and hard work to help others in the industry. Tony really knows his stuff when it comes to online marketing, and I recommend him to anyone looking for someone to help their business to navigate the sometimes tricky, but always worthwhile field of web marketing.
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Chris Jones
2 months ago
Rewrite tool is fantastic. Saves me loads of time. Big thanks
Jaroslava Vagner Svensson's profile photo
Jaroslava Vagner Svensson
4 months ago
Tony has an fantastic knowledge of SEO and he is keen to share and help. I thought I knew a lot, but after a consultation and our talk, I know so much more and glad I did not wait!
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Michael George
5 months ago
Love the .htacess redirect generator on their website. Even though I've been writing them the normal way- in notepad- for years, when I have a long list this tool is a great resource and I am insured nice, error-free code. Great job.
Pru Fowles
a year ago
Tony has been with us from the very inception of our website and has gently nudged, led and mentored us as we have shaped our new on-line business. He has not only worked behind the scenes by improving presentation, content optimisation and link building, but has also taught us along the way so that we have a clear understanding of what the process of building and maintaining a healthy website is all about. His communication has been clear, instructive and structured, so we can “join the dots” and make sense of each step along the way. We are confident our website has strong foundations and will perform to our expectations as we build its content further. We can say that much of what was foreign to us at the beginning is now familiar. This is testament to Tony’s skill in teaching his clients without them feeling overwhelmed. Our website will continue to evolve and we look forward to working with Tony into the future.
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Response from the owner - a year ago
Thanks very much Pru. I love to work with clients that get involved like you guys.
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Jamie Jenkins
3 months ago
The .htaccess redirect generator is great!
I always end up here when buying my hardware. Best prices and great stock. Not much on service so more suited to people who know what they want.
Public - 2 years ago
reviewed 2 years ago
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