The story of Lego - its original meaning in Danish meaning "play well". It's the invention of a Danish carpenter who decided to make high quality toys, first with wood, then with the bricks we know now.
When the inventor of the brick went to the patent office to claim its unique binding system, he was asked how many combinations could 6 bricks, each 4 by 2 in dimensions, be formed. He thought it was a bit more than 100 million. He was wrong, of course. Recently, a math professor pegged at 900 million (915,103,765 to be exact). 6 bricks - imagine how many combination for a box set. It is a toy at once mathematically finite but with practically infinite possibilities.
This film has the history of the company, its near bankruptcy in recent history, its new direction in embracing user engagement, and the multitude and variety of ways Legos are serving as more than a toy - as artistic expression, tools for simulation modeling, and therapy for autism.