Profile

Cover photo
Olusegun Ajayi
2,179 followers|543,386 views
AboutPostsPhotosVideosReviews

Stream

Olusegun Ajayi

Shared publicly  - 
 
Hot!
 
The World's Cup: How a Brazilian street artist and a Leeds design studio created Coke's World Cup identity

+Coca-Cola is always a fun brand to watch. They spend huge amounts of money for sponsorship of international events, and they always come up with something interesting that successfully integrates their various marketing channels, and is visually appealing.

In this post from +Creative Review, Coke's global design head James Sommerville discusses how the project came about, and shows many of the Coke bottles/cans available in various countries. http://goo.gl/hA2BIv

Also included here are several images of the VIS (Visual Identity System) coming together, as well as a short video featuring some of artist Speto's other work which is definitely worth a look.

"The visual identity has come to life through a number of key elements including product packaging, out-of-home execution, point-of-sale execution, digital marketing, mobile, gaming, social, events, promotional products, equipment, etc."  

See the post here: http://goo.gl/hA2BIv

What are your thoughts on Coke's VIS? Will you be watching the World Cup?

#brazil2014   #brasil2014   #branding   #fifaworldcup2014   #visualidentity   #streetart  
11
Olusegun Ajayi's profile photoChef Dadisi Olutosin's profile photoSean Grace's profile photo
4 comments
 
No doubt +Sean Grace
Add a comment...

Olusegun Ajayi

What Are You Smoking?  - 
 
Smooth sailing...
24
Patrick Smiley's profile photoOlusegun Ajayi's profile photo
4 comments
 
Or at least these brands. 
Add a comment...
Have them in circles
2,179 people
Shalana Lyee Goodin's profile photo
Natey Nukez's profile photo
 
These selections with a great Maduro cigar and I'm in heaven.  Send me my birthday gifts early! Lol! +Kirk Evans 
This article has now been updated. Please take at a look at the new "The 10 best Scotch whiskies" article here.
5
Olusegun Ajayi's profile photoIvaylo Donchev's profile photo
2 comments
 
Hey I was surprised as well. Lol
Add a comment...

Olusegun Ajayi

Обсуждение  - 
 
Thanks +Ivan Vlasov
1
Add a comment...

Olusegun Ajayi

Discussion  - 
 
Thanks fam +J Grynd
2
theresa fleming's profile photoJay GrYnD's profile photo
5 comments
 
+theresa fleming you too
Add a comment...

Olusegun Ajayi

Discussion  - 
 
Happy Birthday, +Lance Martin! Enjoy and smoke well!
Happy Birthday Lance Martin
7
Add a comment...

Olusegun Ajayi

What Are You Smoking?  - 
18
Hal Cooper's profile photoOlusegun Ajayi's profile photo
2 comments
 
Thanks. Indeed I am! Good stick.
Add a comment...
People
Have them in circles
2,179 people
Shalana Lyee Goodin's profile photo
Natey Nukez's profile photo
Links
Story
Tagline
Ne Plus Ultra 360°
Great Korean mom and pop feel. Great personalities, a bunch of choices, reasonably priced and the food is made in such a way that there is no grease. I believe everything is grilled with minimal oil. Fantastic. Great salads and Gyro as well. Also try the Chicken Teriyaki with veggies. Fruit available as well make this spot a good look especially for an office park.
Public - 5 months ago
reviewed 5 months ago
5 reviews
Map
Map
Map