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Sylvia Lermann
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PR & Content Marketing Consultant for b2b/tech clients > Germany > Europe > inbound > excellent media relations/electronics/software
PR & Content Marketing Consultant for b2b/tech clients > Germany > Europe > inbound > excellent media relations/electronics/software

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An Inbound Agency Offers Top Tips for B2B Tech Marketers
Don’t assume anyone knows anything. In reality, the simple stuff is often the most popular because it’s the most accessible to the highest number of people and a well-crafted reminder puts old information in a new light.
http://www.business2community.com/b2b-marketing/inbound-agency-offers-top-tips-b2b-tech-marketers-01860367#e1t2rwMZRpBMU0Q6.99

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Think about the terms and phrases that your customers and prospects would actually use to search for solutions to their challenges, not just the industry tech terms or “techlish” that might be common in your industry to describe your services and tools.

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Customers Prefer Online Purchases Rather Than In-Person

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Internet Trends 2017 by Mary Meeker. Shift to mobile usage and ad blocking continues. Advertising inefficiency is increasingly exposed by data.
http://www.kpcb.com/internet-trends

EDUCATE YOUR PROSPECTS THROUGH THEIR BUYER’S JOURNEY
Practical example of a nurturing sequence along the buyer’s journey spanning the Awareness and Consideration phases:
http://mengonline.com/blog/2017/06/07/educate-prospects-through-buyers-journey/

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Keyword research, solid on-page SEO, and sharing content across the most popular social networks is still essential. But those and other established digital marketing practices are no longer enough to make your blog posts or other content stand out.

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LinkedIn profiles and Twitter bios aren’t just for your marketing team to follow. By connect with prospects, your reps gain insight into the type of blog posts a particular prospects likes, and see what questions they ask. They can then tailor their sales approach to reflect a prospect’s real-time needs and interests.

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Your B2B content can include anything from blog posts to infographics to videos to web pages.

THE MESSAGING MYTH: FIVE COMMON TYPES TO OVERCOME
It’s best to allow (and even encourage) colleagues and customers to share your message using their own language.
http://mengonline.com/blog/2017/05/31/messaging-myth-overcoming-five-types/

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Share messages that your recipients will find value in rather than share self-serving or salesy content.
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