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Amit Haralalka
711 followers -
Retail. Marketing. Technology.
Retail. Marketing. Technology.

711 followers
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Amit Haralalka's posts

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18 questions that retail marketers are asking themselves!
The fact that the   retail - marketing   ecosystem has been in a constant state of flux over the past few years is as well-known one. As the landscape evolves, every   retailer   is faced with a few critical   questions   that she needs to answer as they ap...

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#NRF14: In-Store Technologies - The Toast at the BIG Show of Retail
At the NRF's BIG Show in 2014, the buzz was palpable. With 30,000+ attendees, 500 exhibtors and almost all the "biggies" that operate in the space, this show was quite grand. And it was in its 103rd annual edition. At Capillary, we had a great outing - with...

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Can't wait for NRF's BIG Show 2014!
A retail show celebrating its 103rd edition by itself makes it an interesting show to attend. And when it has pretty much every who's-who in the world of retail is present, the crossroads can be interesting. I kept a close watch on BIG Show 2013, I had writ...

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The case for the Cheif Customer Officer: 3 reasons why
The debate for the need of a Chief Customer Officer has been around for a while now. While some organizations have such a position in place, there is very little published evidence on how these roles tie into the larger organization. There are 3 clear reaso...

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Marketing to Technology: Will you marry me?
As Marketers get deeper into exploring the role that "Digital" can play in their marketing mix, their dependance on "IT" becomes abundantly celar. To put it simply, I would like to quote from Chief Marketing Technologist Blog , which states the Reason D'Etr...

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Marketing to Technology: Will you marry me?
As Marketers get deeper into exploring the role that "Digital" can play in their marketing mix, their dependance on "IT" becomes abundantly celar. To put it simply, I would like to quote from Chief Marketing Technologist Blog , which states the Reason D'Etr...

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Note to Friends on TWITTER: Do connect with me there @amit1h.

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Forrester Research Twitter Chat: #ForrIdeas in the Age of the Customer!
I participated the #ForrIdeas Open Twitter chat yesterday by Forrester Research. The core idea was to discuss habits that CMOs and Marketing Leaders should adopt in the #AgeOfTheCustomer. A couple of interesting points that Forrester opened with: Forrester ...

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3 challenges for Retailers attempting "Test" and "Control" Campaigns
Campaign Management with A/B Testing seems to be quite the norm for eCommerce companies of late. But is it as easy to achieve for Brick and Mortar Retailers too? Increasingly, I can see retailers being attracted towards products/services that integrated the...

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Money2020 and Capillary Technologies at Launchpad360
Among the conferences that I have attended this year, one of them (and perhaps one that had some pretty awesome content) was the Money2020 Conference at Las Vegas this October. The show was very well done and I liked the fact that people from industries as ...
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