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Cristian Uibar
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Marketing has one job – to create value through generating qualified leads that sales can convert into customers. Too often we get bogged down in the tactics that we forget to create a framework to allow for smart decision-making and swift implementation once the strategy is defined.

These are the 5 questions you must be able to answer before completing your marketing plan.

https://buff.ly/2y8CObJ
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5 Smart Website Popup Tools to Win More eCommerce Product Sales! https://buff.ly/2NG6O3O
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The best way to create an emotional connection with consumers? Storytelling. Here’s how to use your story to guide customers along their buyer journey.
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Still not convinced about the power of social media? Wondering what the benefit is for your small business? Here's 8 ways you can start using social media to grow your small business and expand your brand. https://buff.ly/2NpSH1O
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Great leaders embrace moments of vulnerability by being honest about their feelings and admitting or acknowledging their mistakes.
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Read these 18 interesting social media statistics to make sure you're keeping up with the most important trends in the industry, keeping them in mind as you create your social media plan this year! https://buff.ly/2G7LP6z
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Lately, Instagram users have been noticing big drops in engagement. But, all is not lost - there is a lot that you can do to boost your engagement on the popular network. Check out the 10 best ways to start improving your Instagram engagement here:
https://buff.ly/2vvBYFs
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On Facebook it's widely known that photos and videos perform better than text or links. But what is the best post type on LinkedIn?
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How do you know when customers are at-risk? If they haven't interacted with your brand, you should re-engage with a targeted eCommerce marketing strategy. https://buff.ly/2N3RYmu
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Buzzwords are like the Learnean Hydra: for every stupid word or phrase we call out, another emerges in its place.
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