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Jonathan Salem Baskin
Works at Arcadia Communications Lab
Attended Colby College
Lives in Chicago, IL
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Jonathan Salem Baskin

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Innovation in the real world means taking clients with you
Much of the promise of tech innovation is predicated on people, laws, and communities either changing on a dime, or simply getting out of the way of that change. Reality is far more complex and nuanced, as evidenced by Germany’s Commerzbank’s approach to digitization. “You can only innovate as fast as [...]
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Jonathan Salem Baskin

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Collaboration & community innovation are keys to IoT tech.
Seafaring analogies are nothing new from a company that gave the world Bluetooth, named after a 10th century Viking, but Ericsson’s advocacy for a rising tide raising all ships could be crucial to innovating the next gen telecom standard (5G). “Interoperability has been a foundation of telecom since the very beginning,” [...]
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Communicating credibly on innovation is about process, not just outcomes.
At last year’s World Economic Forum in Davos, Carlsberg Group announced its intention to develop the first-ever biodegradable wood fiber bottle by 2018. It’s a serious initiative, involving a packaging firm, ecoXpac, and partners from Denmark’s education and innovation communities. It’s about a lot more than sustainable innovation, too. “When I first [...]
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Jonathan Salem Baskin

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“We showed that the conversation about oil could be collaborative, not combative.”
When Alberta’s premier Rachel Notley announced a hard cap on carbon emissions to fight climate change last November, she was joined by execs from environmental groups and oil sands companies who came together in support of the policy. “To me, what was important wasn’t only the policy,” said Brian Ferguson, CEO [...]
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Jonathan Salem Baskin

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Isn't it time for better standards for digital experience?
UL was founded as Underwriters’ Electrical Bureau over 120 years ago to test and certify the safety of products that connected people to a strange and invisible new power source. Formally known as Underwriters Laboratories, UL is now evolving that mission for the drivers of new online, virtual experiences. “We’ve added [...]
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Jonathan Salem Baskin

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I’m getting a few dozen PR pitches a day now that the Consumer Electronics Show is fast approaching. I am stunned by how bad they are...
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Jonathan Salem Baskin

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Innovating R&D yields recombinant proteins & new drug therapies. Here’s how:@Forbes 
Recombinant proteins are an innovative class of drugs in which DNA have been reprogrammed or recombined to treat diseases. CSL Behring has long been successful in innovating these technologies, and has done so by applying a similar recombinant approach to how it operates its R&D. The company, founded 100 years ago [...]
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Jonathan Salem Baskin

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Innovation is the willingness to corrupt DNA, not pass it on.
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Is blurring the line between journalism and ads a good thing?
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The department store was once a disruptive idea. Could it be again?  
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So what if deadly madness is simply a side effect of the Internet?
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Jonathan Salem Baskin

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“The reason we’ll outperform our competition isn’t because of tech or IP, but because our people believe in what they’re doing.”
“When one of our guys came up with the idea that our purpose should be to make banking joyful, I nearly threw him out of the room,” said Piyush Gupta, CEO of DBS Group, who runs Singapore and Southeast Asia’s largest bank. Gupta was describing the bank’s transformational journey to become [...]
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People
Work
Occupation
President, Arcadia Communications Lab
Employment
  • Arcadia Communications Lab
    President, 2003 - present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Chicago, IL
Story
Tagline
Informed & inspired voice on innovation.
Introduction
I advise, write, speak, and otherwise contemplate about how the past and present intersect to invent the future.
Education
  • Colby College
    1978 - 1982
  • Lane Technical College Prep High School
    1974 - 1978
Basic Information
Gender
Male