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Jonathan Salem Baskin
Works at Arcadia Communications Lab
Attended Colby College
Lives in Chicago, IL
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Jonathan Salem Baskin

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We must decide whether the smartphones in our hands are Molotov cocktails or remote controls.
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Jonathan Salem Baskin

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Could "big" business enable smarter, faster & more impactful innovation?@AtlasCopcoGroup breaks the mold @Forbes
Founded in 1873, Atlas Copco has ramped up acquisitions in recent years, adding skills to its team like a startup while delivering innovations to customers around the world faster and more profitably.
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Innovating solutions to real-world problems +Forbes
Vonovia, the country's largest apartment owner and manager, is innovating novel solutions to build units faster, and then manage them more effectively.
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Does digital tech give us less civility when standing in line, political gridlock, and the occasional mass murderer?
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Do innovation awards recognize anything other than a desire to be recognized for innovation? +LinkedIn 
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Innovation, like happiness, is a pursuit, not an attribute.
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What happens when car crashes become forecasted experiences, not just exceptions? Innovations in tech & communications @Forbes
Computer-assisted controls promise to make driving safer, but the nature of accidents will change, not simply go away. Here's how one company is innovating what consumer expectations for "crash experiences" might be.
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Innovation is never a straight line from start to success, so why communicate like it is?
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An IoT enabled fridge doesn’t need to be smart enough to play chess. This is a potentially huge opportunity for legacy chip-makers @Forbes
Tokyo Electron sees a significant opportunity to help its chip-making customers power IoT devices. Developing that market took innovating an entirely new business model.
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Electrical energy is already revolutionizing transportation. Innovation beyond EVs @BorgWarner @Forbes
BorgWarner's innovation in electrification is already yielding new environmental, financial, even performance benefits in the automotive industry.
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Scaling renewables requires innovative weather forecasting & system design; my latest essay @Forbes
Innovating sustainable energy solutions requires a lot more than simply embracing renewables. In the case of wind, it means developing new ways to forecast the weather and operationalize those insights.
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Realtor.com fundamentally reimagines the nexus between content and transactions @Forbes
There’d always been a small amount of marketing-oriented stories on Realtor.com, but things changed when News Corp bought its parent, Move, Inc., in late 2014.
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Occupation
President, Arcadia Communications Lab
Employment
  • Arcadia Communications Lab
    President, 2003 - present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Chicago, IL
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Tagline
Informed & inspired voice on innovation.
Introduction
I advise, write, speak, and otherwise contemplate about how the past and present intersect to invent the future.
Education
  • Colby College
    1978 - 1982
  • Lane Technical College Prep High School
    1974 - 1978
Basic Information
Gender
Male