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Jonathan Salem Baskin
Communicator
Communicator
About
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Could guilt by association (well, ownership) doom Tesla’s brand?

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Lufthansa is changing its branding, but does anybody care?

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I've just debuted my new podcast with an episode entitled "What Is Brand Populism?"
The Brand Populist
The Brand Populist
shows.pippa.io

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Nothing can save Papa John's founder's reputation except the invention of a time machine.

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The new home for my essays about the intersection between innovation and our lives: http://crossofsilicon.com/
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A live band’s recreation of the Beatles’ Sgt. Pepper’s album a few nights ago made me sad.
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