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Jonathan Salem Baskin
Works at Arcadia Communications Lab
Attended Colby College
Lives in Chicago, IL
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Jonathan Salem Baskin

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"I'm Not An Expert, But..." My essay on doing business in the Endless Debate Economy +LinkedIn 
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Jonathan Salem Baskin

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I think this is a smart approach to big company innovation; my latest @Forbes @Danske Bank
Danske Bank, Denmark’s largest bank, got its wake-up call in 2013, when it launched a P2P payment smartphone app that blew past its expectations for adoption, garnering the same number users in its first year that would have taken a decade to acquire before the advent of smartphones (almost half [...]
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The biomaterials renaissance is changing construction, clothing, even toothpaste. My latest essay @Forbes
“When you make pulp , you’re extracting about half of the content of the wood,” said Juan Carlos Bueno, EVP of Stora Enso's Biomaterials Division. “The other half has various components mixed in, which are burnt for fuel used at the pulp mill, or at integrated factories that make paper [...]
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Jonathan Salem Baskin

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Today, the only real truth is evidenced by actions, not just how they're described. My latest essay +LinkedIn 
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If you can make it in Bangladesh, you can make it anywhere. My latest essay +Forbes 
The challenging, unpredictable, and often cutthroat competition in emerging markets is literally a world away from the cushy workspaces many companies look to for entrepreneurial thinking, but VimpelCom — one of the top 10 largest mobile network operators — sees its presence in some of the planet’s most dynamic markets [...]
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From building engines to supplying energy; the how-to of transformational innovation @Cummins @Forbes
Cummins, which all but singlehandedly brought diesel engines into the 21st century, is innovating how it approaches technology and solutions development, under the tutelage of its new CTO, Jennifer Rumsey. “Two decades ago, we knew with pretty good clarity the challenges we had to meet,” Rumsey explained. “A regulatory standard for [...]
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Jonathan Salem Baskin

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"Coding” animal nutrition innovation means better care & fewer antibiotics. The trough as incubator +Forbes 
The world’s population will demand more food between now and 2050 than was produced during the previous 8 thousand years. Innovating scalable and sustainable solutions to that challenge represents a break with the past. Here's the latest...
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Media aren’t channels, they’re customers.
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Airplanes generate massive amounts of inflight data (and on the ground, too). Here’s how Lufthansa Technik is innovating its uses +Forbes 
Although the promise of big data insights into airplane performance is literally huge — a jet engine alone can throw off a half-terabyte of info each flight — Lufthansa Technik, the world’s largest commercial aircraft maintenance, repair & operations company (“MRO”), sees even bigger potential for correlating that with other [...]
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The ‘why’ of smart containers was simple. The ‘how’ was the hard part. My latest essay +Forbes 
When, in 2010, the leaders of Maersk, the world’s largest container ocean shipping company, asked “What if we knew everything the reefer knows at any time,” at least one answer was obvious: It might reduce the incidents of rotten bananas and wilted flowers in its refrigerated containers (called “reefers”) due [...]
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Will someone tell me the step change we’re going to get from big data & the IoT?
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The grand unified field theory of company-wide innovation relies on people @Forbes @VSP Global
VSP Global’s innovation lab (“The Shop”) was created in December, 2012 to innovate tech and processes with external entrepreneurs and partners. When it announced it would solicit ideas and involvement from employees within the company’s 5 business units, it got a surprising response. “Nobody came forward,” said Jim McGrann, CEO of VSP [...]
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People
In his circles
120 people
Work
Occupation
President, Arcadia Communications Lab
Employment
  • Arcadia Communications Lab
    President, 2003 - present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Chicago, IL
Links
Story
Tagline
Informed & inspired voice on innovation.
Introduction
I advise, write, speak, and otherwise contemplate about how the past and present intersect to invent the future.
Education
  • Colby College
    1978 - 1982
  • Lane Technical College Prep High School
    1974 - 1978
Basic Information
Gender
Male