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Jonathan Salem Baskin
Works at Arcadia Communications Lab
Attended Colby College
Lives in Chicago, IL
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Jonathan Salem Baskin

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The molecules and morality of innovation: Concrete Plans For The Future @InnovationCommunicator
BASF is innovating concrete to build skyscrapers, conserve water, and fight global warming.
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P crises, like political gaffes, are when stakeholders get a glimpse of reality.
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Are we looking for innovation in all the wrong places?
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Real innovation on tech would be changing how we talk about it.
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My agency's proprietary approach to innovation communications is now open source:
Earned Media - 1 Hour, Self-paced & 100% Online
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It’s key to bring customers along on your innovation journey.
A set of innovative "provocations" are helping bring new tools to customers, while keeping the company a step ahead of its competition.
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Think Internet of Things, only in the middle of an ocean.
A vessel big enough to hold the same cargo volume as 1,100 Boeing 747s can be more fuel-efficient than a passenger car thanks to ABB's turbocharger.
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What if repair is the new upgrade? 
Is Sears quietly disrupting our relationships with technology products?
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The real creative challenge for TV commercials isn’t to make them more entertaining, but more necessary.
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The first installment in our new Innovation Communicator Series of quick insights:
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Pushing the limits of crowdsourcing: A hotel room on wheels yields design insights @premierinn @hubhotels @Forbes
It literally took a room to its customers to get their input, and then innovated with its supply partners to build it.
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Business failures are usually communications failures, too.
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Story
Tagline
Informed & inspired voice on innovation.
Introduction
I advise, write, speak, and otherwise contemplate about how the past and present intersect to invent the future.
Education
  • Colby College
    1978 - 1982
  • Lane Technical College Prep High School
    1974 - 1978
Basic Information
Gender
Male
Work
Occupation
President, Arcadia Communications Lab
Employment
  • Arcadia Communications Lab
    President, 2003 - present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Chicago, IL
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