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Jonathan Salem Baskin
Works at Arcadia Communications Lab
Attended Colby College
Lives in Chicago, IL
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Jonathan Salem Baskin

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Would it be easier to separate fact from fiction if we were forced to do so in the shared light of actual sunlight, and not blinded by the glow of our mobile screens?
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Super Bowl ads are part of a larger, ongoing war over the very purpose of commercial speech.
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Is this a battle of the brands?
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The sale signs were hung by the windows aplenty/Hoping tomorrow the store wouldn't be empty.
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Your next media event should be conceived as a performance, not a platform for your content. 
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3 Things You Should Know About Employee Communications; quick & FREE .pdf download for communicators: 
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Your challenge is to find the circumstances that require it.
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Jonathan Salem Baskin

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The are many doors in the world that can’t, or shouldn’t be opened with the swipe of an app.
Disrupting tech that still reliably locks doors in medieval castles is more complicated than simply replacing it with the swipe of a digital app.
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“The best way to innovate what’s necessary is to imagine what might not be possible.”
Xerox founded its PARC research center during the sales heyday of its eponymous paper copiers, and tasked it with inventing “the office of the future.”
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Epson demonstrated that there’s a lot of value to learning from customers who customize products, whether as hobbyists, DIYers, or outright hackers.
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We need a new script for when things go wrong; my latest essay +LinkedIn
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ZF’s proprietary algorithm analyzes the behavior of all road users, then correlates it with probability models to assign level of risk.

ZF's X2Safe algorithm lets drivers 'see' pedestrians before they're visible to a human or camera eye. Now it wants to explore development options.
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Story
Tagline
Informed & inspired voice on innovation.
Introduction
I advise, write, speak, and otherwise contemplate about how the past and present intersect to invent the future.
Education
  • Colby College
    1978 - 1982
  • Lane Technical College Prep High School
    1974 - 1978
Basic Information
Gender
Male
Work
Occupation
President, Arcadia Communications Lab
Employment
  • Arcadia Communications Lab
    President, 2003 - present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Chicago, IL
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