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Jonathan Salem Baskin
Works at Arcadia Communications Lab
Attended Colby College
Lives in Chicago, IL
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Jonathan Salem Baskin

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Innovation, like happiness, is a pursuit, not an attribute.
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Jonathan Salem Baskin

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I think innovating financial products as OEM tech to power new fintech services is a smart strategy.
In 2014, CBOE revealed its engagement with the external fintech ecosystem, and has since been innovating value-added uses for its core technologies in a variety of other products.
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Jonathan Salem Baskin

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Real innovation happens without beanbag chairs and espresso machines...
Eaton uses a handful of government-led initiatives to take its collaboration on innovation to a whole new level.
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Asking ad agencies to fix branding problems is like repairing a TV in hopes of better programming.
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Hormel Foods innovated solutions to the nutrition needs of cancer patients by understanding them as consumers @Forbes
Hormel Foods innovated solutions to the nutrition needs of cancer patients by understanding them as consumers, and found itself inventing a new customer segment. Here's the backstory...
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Jonathan Salem Baskin

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While we wait for the IoT, the Internet of Plants is already a reality @Forbes
Sensors and data have already increased crop yields as much as 15-20%, lowered water use by one-third, and reduced fertilizer use. Here's how the Internet of Plants is already a reality...
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Jonathan Salem Baskin

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Realtor.com fundamentally reimagines the nexus between content and transactions @Forbes
There’d always been a small amount of marketing-oriented stories on Realtor.com, but things changed when News Corp bought its parent, Move, Inc., in late 2014.
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People and place are nowhere near the top of the long list of problems that McDonald’s faces.
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Four keys to putting data to work when it’s not just big, but a flood. +Forbes 
Navistar's open architecture promises to make the benefits of big data analytics available to fleet operators. It's innovating four core ways to put that flood of information to work.
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Will consumers take responsibility for reducing their energy use?@DirectEnergy innovates tools for them @Forbes
Direct Energy's idea was to combine the company’s energy and services businesses, and start experimenting with ways to engage and reward customers. Here's an update on its progress:
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Shouldn’t we have a debate about technology before any references to the way things used to be no longer appear in search results?
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Innovating a new retail concept: Teaching new staff about products is easier than trying to teach them to be good with customers. +Forbes 
The precedent for Goldman Sachs’ recent move into retail banking was set by Italy’s Mediobanca in 2008, though in a different and far more challenging market. Here's the inside story on how it innovated the new concept...
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People
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Occupation
President, Arcadia Communications Lab
Employment
  • Arcadia Communications Lab
    President, 2003 - present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Chicago, IL
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Story
Tagline
Informed & inspired voice on innovation.
Introduction
I advise, write, speak, and otherwise contemplate about how the past and present intersect to invent the future.
Education
  • Colby College
    1978 - 1982
  • Lane Technical College Prep High School
    1974 - 1978
Basic Information
Gender
Male