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Ben McKay
Lives in Manchester, UK
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Ben McKay

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Very helpful...best search video from Matt in a while...
 
I don't post SEO/search/webmaster videos here very often, because this is my personal G+ account, but this is an in-depth (8 minute!) video that explains some of the criteria we use when we decide whether a link is paid or not. Roughly, here are some of the important questions we ask:
- What is the value of the gift, product, or service?
- How close is the gift, product, or service to actual money?
- Is it an outright gift or a loan?
- Who is the intended audience?
- Is the intent of the gift to get links?
- Would the gift be a surprise to third party?

My guess is that anyone who has been involved with SEO for a while would intuitively understand these criteria, but it's helpful to clarify some of the questions we ask. Bear in mind that well over 99% of the time, paid links that pass PageRank are abundantly clear--because actual money is changing hands--plus we reserve the right to adapt our criteria when we see new types of spam or abuse.
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Ben McKay

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Mini-SAScon was good, but BIG SAScon is going to be even better!!!  :-)
The leading Manchester digital marketing conference, focussing on Search, Analytics and Social Media since 2010.
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Ben McKay

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The answer is too much!!  :)
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Ben McKay

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30% of people could save £400...very good!  :-)
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Introduction
I currently work both as a freelance SEO consultant and in an agency role for Mediaedge:cia, WPP

I'm always writing about SEO and social media here, so you might want to stop by and learn more about me. 
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