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Ben McKay
Lives in Manchester, UK
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Ben McKay

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Ben McKay

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Very helpful...best search video from Matt in a while...
 
I don't post SEO/search/webmaster videos here very often, because this is my personal G+ account, but this is an in-depth (8 minute!) video that explains some of the criteria we use when we decide whether a link is paid or not. Roughly, here are some of the important questions we ask:
- What is the value of the gift, product, or service?
- How close is the gift, product, or service to actual money?
- Is it an outright gift or a loan?
- Who is the intended audience?
- Is the intent of the gift to get links?
- Would the gift be a surprise to third party?

My guess is that anyone who has been involved with SEO for a while would intuitively understand these criteria, but it's helpful to clarify some of the questions we ask. Bear in mind that well over 99% of the time, paid links that pass PageRank are abundantly clear--because actual money is changing hands--plus we reserve the right to adapt our criteria when we see new types of spam or abuse.
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Google+ is the third fastest growing platform...wowee!
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The answer is too much!!  :)
Crash for cash is the latest scam to bump up insurance premiums. Les Roberts finds out more and ask if you could unwittingly be committing insurance fraud.
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Ben McKay

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good read
The Periodic Table of SEO Ranking Factors panel at the recent SMX Advanced show stimulated some fresh thinking for me on the role of content analysis and SEO. In particular, Marcus Tober of Searchmetrics shared some interesting data from one of their latest studies. What I’d like to discuss here is the notion of co-occurrence […]
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Great educational piece...
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Mini-SAScon was good, but BIG SAScon is going to be even better!!!  :-)
The leading Manchester digital marketing conference, focussing on Search, Analytics and Social Media since 2010.
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30% of people could save £400...very good!  :-)
99% of MoneySupermarket.com consumers could save on their car insurance, 30 % could save up to £400! Click now to compare quotes from 125+ companies.
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Loving the new Super hero credit cards!!  The Hulk Smashback credit card is definitely my preferred card of choice...
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Introduction
I currently work both as a freelance SEO consultant and in an agency role for Mediaedge:cia, WPP

I'm always writing about SEO and social media here, so you might want to stop by and learn more about me. 
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