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Wunderman
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Creatively Driven. Data Inspired.
Creatively Driven. Data Inspired.

20 followers
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Wunderman We’re excited to announce our new appointments at Wunderman Taiwan. A former Cerebos executive, Jill Chang is now the managing director of our Taiwan office, while Eliza Tsai was promoted to deputy general manager. “I have no doubt our new management team will help accelerate our rapid expansion and enhance the strategic direction, quality and growth of our diverse and talented agency in Taiwan,” says APAC CEO Caspar Schlickum. http://bit.ly/2lgey1v

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Over the past two years, we are proud to have partnered with GSK to create digital work that changes behavior and inspires wellness across the U.S. As the lead agency of WPP Digital, we are honored to help GSK continue to accelerate its global brand growth and expand our work to reach more markets around the world.

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Innovation Anxiety: Faced with increasingly complex challenges AND solutions, marketers must find new ways to navigate both the creative and technology landscapes. In his latest think piece on Adobe’s CMO.com, our global CEO, Mark Read, shares his top five tips for successfully tackling innovation and business transformation.

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Our NY president Jamie Gallo talks to @AdWeek about the way Pokémon Go “breaks down the wall between technology and real-world experience,” which provides ample opportunity for brands as the game drives people into their locations.

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For the first time in marketing, we have TOO MUCH data, which is great if you know which data sets to focus on and how to maximize its value. But how do marketers reach that perfect balance? David Lloyd, our UK Head of Data and Insights, offers his wisdom on this common dilemma.

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In business today, digital disruption has empowered smaller, more nimble rivals to challenge, and often beat, market leaders. So how can these established brands stay ahead of their competition? In her article for The Huffington Post, our EMEA CEO, Mel Edwards, explains HOW and WHY brands should adopt an underdog mentality to continually innovate and succeed in a competitive industry.

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How can brands leverage insights to create successful content? Our Chief Client Officer, APAC, Krishnan Menon, takes the stage today at the Marketo Marketing Nation Summit in Japan to answer this and many other questions around the potential behind data to help marketers deliver relevant and engaging branded content.

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What does it take to win a coveted Cannes Health Lion and even more importantly, to create the very best work in healthcare marketing? Our DC CCO, John Reid, shares an inside view of the judging process and explains his thoughts on what makes for extraordinary work.

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A warm welcome to our new APAC CEO, Caspar Schlickum.

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George Washington once said: "There's nothing more American than hotdogs, infographics and beautifully designed websites." Ok, he didn't... but in the spirit of July 4th, our team of developers and data scientists compiled a few data points around the food we eat during this holiday. Check it out below and happy HOLIDAY!
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