Profile

Cover photo
Viswanath K
3,586 views
AboutPostsPhotos

Stream

Viswanath K

Shared publicly  - 
 
 
In a milestone flight, SpaceX's Grasshopper rocket doubled its highest leap to date to rise 24 stories or 80.1 meters (262.8 feet), hovering for approximately 34 seconds and landing safely using closed loop thrust vector and throttle control.
1
Add a comment...

Viswanath K

Shared publicly  - 
 
High tech juices
 
Understanding industrial food.

Our definition of industrial food is any food that has been modified to make it a better product, but not a better food. 

BloombergBusinessweek recently wrote a nice piece about some of the known information about how the Simply Orange brand of orange juice is processed. (The company is owned by Coca Cola.) 

Most consumers would think that the product is, well, simply orange juice. They grow oranges, squeeze them and put them in a bottle, right? 

Well, that's what they want you to think, and that desire to make consumers believe that foods are fresh, natural and basic is part of the industrial food approach. 

According the BloombergBusinessweek investigation, Simply Orange juice involves "satellite imagery, complicated data algorithms" and "even a juice pipeline." 

One of the most interesting aspects of how Simply Orange is produced is a secret algorithm called Black Book, which blends many different juices from many different orchards, regions and harvests to achieve a consistent flavor year round. 

A guy named Bob Cross, identified as the "architect of Coke’s juice model," says Black Book "requires analyzing up to 1 quintillion decision variables to consistently deliver the optimal blend, despite the whims of Mother Nature." These variables include more than 600 individually identifiable flavors possible in orange juice. 

The company uses satellite imaging to tell growers when to pick the oranges in order to deliver the needed flavor compounds demanded by Black Book. 

After the juice is squeezed by factory machines, and pulp, oil and peel are removed, the juice is "flash-pasteurized," then piped into giant tanks where they'll be held for up to eight months. 

After eight months, the juice isn't fresh, but freshness is simulated by storing it under a cloud of nitrogen that prevents oxygen from interacting with the juice and allowing it to spoil. 

The juice is kept around for so long so it can be blended with juice of different ages and harvests to achieve the consistent, pre-determined flavor. 

Before bottling, an orange juice "air traffic control center" enables technicians using Black Book to blend various juices. 

The juice is transported 1.2 miles from the orange processing facility to the packaging plant in an underground pipeline. 

The juice is bottled in a container with a green lid, and a label that shows the picture of a fresh orange over the words "not from concentrate." 

One of the three varieties of Simply Orange is called "grove made," suggesting falsely that it's squeezed at the site of an orchard, bottled fresh and shipped quickly to stores. 

In nearly all these innovative processing systems, a "food" has been improved and optimized as a product for sale in the marketplace in ways that degrades it as a food. 

Most of the high-tech interventions are designed to eliminate variety in flavor, texture, color and so on, which is a fundamental attribute of natural food. 

Here's a summary of the attributes of industrial food production exhibited by Simply Orange juice, according to the BloombergBusinessweek investigation. 

1. The manipulation of natural food variety to eliminate that variety. 

2. The "embalming" of food and the intervention in the decomposition process to simulate freshness in old food. 

3. The combination of massive quantities of foods so that a single bottle may contain juice from thousands or even hundreds of thousands of oranges. 

4. Pasteurization and semi-sterilization, eliminating the opportunity to obtain health-boosting micro-flora from the environment. 

5. Greenwashing and farmwashing, the use of colors, pictures and words to instill in the minds of consumers naturalness, farm-freshness and wholesomeness, when the actual food inside is the opposite of what the consumer is choosing the product for. 

In general, however, industrial food processing involves the optimization of the product (lower price, long shelf life, consistent flavor and so on.) at the expense of food variety, freshness and quality. 

http://www.businessweek.com/articles/2013-01-31/coke-engineers-its-orange-juice-with-an-algorithm
1
Add a comment...

Viswanath K

Shared publicly  - 
 
Fare iQ, now available on Google Play store with support for 14 cities in India. Please let us know of your feedback by rating and reviewing the application.
1
Add a comment...

Viswanath K

Shared publicly  - 
 
 
In 1951, a 4-year-old boy with leukemia contracted chickenpox. His liver and spleen, swollen by the cancer, soon returned to normal, and his elevated blood cell count fell to that of a healthy child.

His doctors at the Laboratory of Experimental Oncology in San Francisco were thrilled by his sudden remission, but the blessing was short-lived. After one month, his leukemia returned and progressed rapidly until the child’s death.

In the early 1900s, not much could be done for cancer patients. Unless surgeons could excise a tumor, the disease typically spelled a swift and inevitable end. But in dozens of published cases over the years, doctors noticed a peculiar trend: Struggling cancer patients sometimes enjoyed a brief reprieve from their malignancies when they caught a viral infection.

It was not a coincidence. Common viruses sometimes attack tumor cells, researchers discovered. For decades, they tried to harness this phenomenon, to transform it into a cancer treatment. Now, after a long string of failures, they are nearing success with viruses engineered to kill cancer.
1
1
Add a comment...

Viswanath K

Shared publicly  - 
 
Calling Android users for beta testing Fare iQ.
 
Announcing the beta release of Fare iQ. Fare iQ is an android application that helps you verify the accuracy of the meter reading on Auto-Rickshaws. So, stop worrying about getting cheated,, and pay the right fare for your travel with Fare iQ.

We are looking for beta testers. Join the beta by commenting below and get your hands on the app before it hits the market. Thanks!
1
Add a comment...

Viswanath K

Shared publicly  - 
 
E Ink Android, what a crack
1
Add a comment...

Viswanath K

Shared publicly  - 
 
 
Mathematician Max Little claims to have discovered a cheap, non-invasive test for Parkinson's disease. His system uses computer algorithims to analyse people's vocal chords and in a blind test proved 86% accurate at identifying people with the condition. 
1
Add a comment...

Viswanath K

Shared publicly  - 
 
Awesome
 
Anemia is a major -- and completely preventable -- cause of deaths in childbirth in many places around the world, but the standard test is invasive and slow. In this witty and inspiring talk, TED Fellow Myshkin Ingawale describes how (after 32 tries) he and his team created a simple, portable, low-cost device that can test for anemia without breaking the skin.
1
Add a comment...

Viswanath K

Shared publicly  - 
 
Cool stuff
1
Add a comment...
Basic Information
Gender
Male