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Jeffrey Dachis
Worked at Dachis Group
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Jeffrey Dachis

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Change to Thrive - from our former colleagues at @XPLANE http://t.co/gODK0VT761
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Jeffrey Dachis

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Why so little is being one to stop ad fraud: The perverse incentives that underpin ad fraud - Digiday http://shar.es/BHHPA via @digiday
Fraudulent "non-human" Internet traffic is a hot topic. It's existed for years but the issue is getting more attention, so the media industry is scrambling to convince advertisers their digital media dollars aren't being wasted. The challenge, however, is that many parties in the industry have no real incentive to stop it.
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Jeffrey Dachis

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How to Scale 1-1 Relationships | LinkedIn http://t.co/UYcQWc8ZHG
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They’re real, they’re spreading and you’ll be using a digital currency soon. Bet on it
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Pay-TV Subscriptions Fall for First Time as Streaming Gains - "Cable Loses Nearly Two Million Subscribers" 
 http://adage.com/article/media/pay-tv-subscriptions-fall-time-streaming-gains/292228/
The number of Americans who pay for TV through cable, satellite or fiber services fell in 2013, the first full-year decline in TV customers, SNL Kagan said.
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Have him in circles
7,967 people
Work
Occupation
Thinking of a master plan.
Employment
  • Dachis Group
    Founder, Chief Executive Officer, 2008 - 2014
  • Razorfish
    Founder, Chief Executive Officer, 1994 - 2001
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An American Entrepreneur
Introduction

As founder and CEO of Dachis Group, Jeffʼs leadership and vision helped establish the digital marketing solutions industry almost two decades ago.

Dachis Group is the world’s leading social software and solutions firm.

Dachis Group designs, develops, manages, and measures the Social Business performance for the world’s leading brands through a combination of Dachis Group’s proprietary big data social analytics, SaaS based social intelligence data services, and the world’s leading Social Business solutions group.

More than lightweight social broadcast point solutions or commodity social content management systems, Dachis Group helps the world’s leading brands by providing the data, insights, and action programs to deliver powerful social engagement at scale.

The company serves over 50% of Fortune 500 brands worldwide including clients Disney, Discover Financial Services, Estée Lauder, Hewlett Packard, IHG, Kodak, Nestlé, Nokia, and Target with a global network of offices employing over 250 professionals around the world.

Each day, the Dachis Group platform monitors 10 billion social behaviors and well in excess of 50 million social signals, including but not limited to comments, posts, tweets, mentions and replies.

Dachis Group’s “big data” social analytics platform tracks, monitors and helps manage conversations across 30,000 brands, 100 million social accounts and a combined audience size of 5.2 billion followers, fans and subscribers from 233 countries across dozens of social platforms, including Twitter, Facebook, YouTube, Vimeo, Tumblr, Google+, Pinterest, Renren, Twitpic, Foursquare, MySpace, as well as blogs, wikis, forums, BBS, message boards, websites, and thousands of other sources.

Dachis Group Social Software and Solutions

Social Performance Monitor – As the indispensable core of every social marketer’s arsenal and built on top of Dachis Group’s “big data” social analytics platform, Dachis Group’s Social Performance Monitor is the most powerful brand-based social performance measurement, insights, and optimization solution for measuring social media’s impact on brand performance.

Advocate Insight – The world’s largest and most powerful brands have large numbers of passionate advocates.  How do you identify them? Dachis Group’s Advocate Insight offers advanced advocate identification and management features and the ability to isolate advocates based on geography, brand, platform, and affinity to specific social accounts of the brand. Advocate Insight then offers analytic tools for analyzing the advocate’s impact and the tracking of the brand’s engagement with advocates.

Social Business Index – Dachis Group develops and maintains the Social Business Index, providing ongoing real-time ranking, analysis, and benchmarking of Social Business performance for over 25,000 companies and over 30,000 brands tracking their conversations and activity across a social business graph of 100 million social accounts and 233 countries.

Dachis Group designs, develops, manages, and measures global social engagement programs through its customer facing Performance Brand Marketing programs and employee and enterprise facing Connected Company offerings.  From social strategy, listening, community, collaboration to advocacy, Dachis Group delivers engagement at scale for its global clients.

As one of the largest Facebook® Preferred Marketing Developer Program partners, through Dachis Group and subsidiaries, Dachis Group has launched hundreds of custom Facebook applications, tabs, and Facebook connect integrations for global clients on the world’s largest and fastest growing social network and manages the Facebook presences for many of the world’s leading brands.

Dachis Group hosts an ongoing series of annual Social Business Summits around the globe, exploring the most current ideas in Social Business thought leadership, fostering ongoing dialog among participants, and engaging other Social Business practitioners in real-time, in-person, day-long events.

Dachis Group also operates and manages the Social Business Council, the largest peer-to-peer knowledge-sharing community for active Social Business practitioners.

As co-founder, CEO, President and Chairman of Razorfish, Dachis along with internet pioneer Craig Kanarick, profitably grew the company revenues to over $250 Million, expanded its talent base from 2 to 2,200 employees with offices in nine countries, completed over 25 M&A transactions, led its IPO which raised $55 Million, and catapulted Razorfishʼs public valuation to over $5 Billion.

Over the last two decades, as the recognized leader  in the digital marketing solutions industry and the largest digital marketing solutions firm in the world, Razorfish has won numerous performance, design, and professional service awards. Razorfish ultimately was bundled as part of Microsoftʼs $6 billion purchase of aQuantive, and more recently was spun off and sold to advertising holding company Publicis for $530 million.

Dachis was a Senior Partner at Manhattan-based Bond Art + Science, which specializes in information architecture and user experience design for digital media and information services. He serves as an advisor to companies including Socialware, Bazaarvoice and Waterfall Mobile.

Jeff has also served as Co-Chairman of the Producerʼs Guild of America New Media Council East, and has frequently appeared as a lecturer and speaker, and in publications such as the New York Times, the Wall Street Journal, Business Week, and Wired Magazine and in television appearances including CNBC, CNN, 20/20 and 60 Minutes.

His honors include Ernst &Youngʼs Entrepreneur of the Year in 2000, among others.

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